In 1972, the American contemporary marketing master Al Lis Luste and Jack Turkot's article "Positioning New Era" in the US "Advertising Times" magazine, first mentioned the concept of "positioning". Today, the word "positioning" is a marketing scholars and marketing staff in the professional vocabulary of marketing strategy and planning. The positioning method brings the marketer to a conceptual innovation. If you combine your career, you will bring us a lot of revelation.
Resource law.
Resources are the basic conditions for success. In life, most resources appear in material morphology, such as money and all other property that can be seen; some resources have emerged in non-material form, such as knowledge, skills, ideas, spirit, ideas, and their own quality; The resources are between the two, such as interpersonal relationships, parents' inheritance or special opportunities. If a monthly income is one hundred, then the resources owned are at a level of one hundred; if the monthly salary is 10,000, then the resources owned in 10,000 levels, including the ability, friends circle And knowledge, etc. The more resources use it, the faster it increases. For example, friends resources, the more you love friends, the more friends will, the more chances to make new friends, the more opportunities for success.
In addition, time is a resource that requires special cherish. Reasonable use of time, do what to do, will be getting closer to success.
Leading law.
It is better to make the first superiority. The first brand can usually remain leading, because they are often synonymous with such products. In the market economy, everyone is equally commodity and must abide by this rule. In real life, many people don't want to be the first, or I don't know how to be the first. They often think: the company is not mine, why bother to do so.
There is also an idea: there are few salary, low treatment, and wait for the company to be "playing".
The first kind of person, no matter what work, it is impossible to be the best, because they have not actively working; the second person, they may be very talented, but do not want to play. Time is long, it is likely to develop a bad work attitude, affecting the future career development. Therefore, be sure to know which type of work I like to do, after the selection direction, you can continue to accumulate resources in the industry, and finally move.
Long-acting law.
Don't only pay attention to the short-term effects of "killing chicken somewhere". A company has a short-term sales goal and has a long-term development plan. The people in the workplace also have to have a near-term goal, but also have a long time. Many people can't succeed, can't realize their dreams, often not lack of capacity, but lack correct direction and clear goals. The difference between success and mediocner is that the successful person has a clear goal, a clear direction and full confidence; mediocrity is a first day of the day, and it is not a decisive first step.
Semiper.
People's desires are often infinite. If you can't reasonably use your desire, it will become a slave. If life wants to succeed, you should learn to give up.
Cornerous law.
Received insufficient and transforming the disadvantages into advantages. Doing prior people, cultivating themselves into a moral noble person, regardless of the success of your career, minimum life is successful. Continuously improve your shortcomings, you can constantly go to perfect. It should be noted that the frankism must be flexible, otherwise it will be smashed.
Success law.
Use "success" to succeed. For entrepreneurs just started, it is especially important to create a successful image. For image, the quality of the clothes is much more important. Check that the wardrobe will often find that there are only a few clothes that only pass through it. If you pay twice the price to buy half, it will find that it is very cost-effective, and always feels that you are in one.
Failure rule.
Failure needs to face it correctly. In many cases, failure is not a bad thing. On the other hand, there is a creative thinkor will understand the potential value of failure, which will use the failure as a pad of foot to generate new ideas. In real life, if it is very afraid of failure, this will make the opportunity of gestation innovation greatly reduced. If a person rarely fails, that person is not very creative. The speculation rule.
In life, it is necessary to learn to show yourself in the success law, but also learn how to promote themselves. Simply put, propaganda is to create a radio to you, let people have better impressions. There is a "moisturizing", such as a person's quality is considered to be good, he is enveloped by a positive aura, but in turn, the person is given another bad quality, this is "Aura Effect".
