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US Eastern China January 30 (Beijing time January 31) news, last Saturday, Cyberposium held at Harvard University Business School
At the conference, participants agreed that allowing search tools closer to user living will be an important magic weapon for future search companies to win. Ask Jeeves is responsible for Search and product management vice president, Rahul Lahiri, "Our future products are not determined by what we feel, but what information is needed by users. User Using our products are a specific answer, our focus is no longer added to fresh play such as audio or video, but to provide users with truly large need. "
Search giants participating in this conference also have Google, Yahoo and Microsoft's MSN. Although they have different range of search tools, they agree that the search tools are more influential to pursue. The major companies in the meeting have now developed a personalized search tool, experts say that stores more people involving users, and persuading a large number of personal data provided by users trusting companies are the key to future search technology.
Yahoo's Media Search, Bradley, Holowitz, said Yahoo Company provides customers with personalized services, such as website-based emails, which will convince client companies to provide new Service Content. "Now, customers have expanded their personal shared data range, from address book, email account or shopping habits. Collect this information and study customer habits, we can discover important opportunities for existing customers to update service."
According to experts, personalized trends is not a new search service. A meeting, the representative said that the customer's online habits affect advertisement - this is the main source of revenue from the company, which will be beneficial to both parties. As we all know, Google works successfully in its AdWords and AdSense, making its strategy both in line with the needs of the advertisers. Even the competitors of Google also admitted at the conference, by separating the search results and advertising, Google took a solid step in obtaining customer trust.
Microsoft's MSN Information Services Department, Mark Kroze, said, "Google guides the trend of transparency, we have not separated search results and advertisements in a year and a year and a year and a year and a year and a year, and we have made this, customers and The response of advertisers is strong. Google's way proof, if you are transparent, users will actively respond. "
