Relationship Manager: Enterprise's Disease Ambassador "Relationship Manager" is responsible for handling problems that cannot be solved - the large-scale distribution of individuals with different customers, saying clearly, this is to establish a real dialogue on the basis of extensive as possible And through information and service plans that help to improve efficiency, the customer is maintained on the brand. For example, Deutsche Bank abandoned the email bombing according to the principles of the bomb, enabling customers to get the product or packet of "measured body tail" in different life stages and the time. In addition to the Kang Zeen level, there are a variety of maintenance of a variety of maintenance customers to do in a variety of maintenance of customers. For example, a media company has a "new manager", which is responsible for making welcome packaging for new customers and working for customers. The big bank in Western Germany has a "satisfactory manager", and the focus of work is to actively encourage customers to file a complaint and solve problems. A rooftop system producer has developed a package of service programs for users who engage in hand industries, making them more successful in their own sales markets. The main job of the telephone service center is no longer a passive telephone distribution, but to maintain and consolidate contact with customers. The new prospects in the non-profit sector have also shown in the fundraising method introduced from the United States representing the sprouts of professional fundraising advertisements from database support, clear fundraising objects, like a penalty, heritage distribution and social sponsorship. Indicates the reversal of thought.
In traditional industries, relationship managers generally include customer relationship managers, employee relationship managers, public relations managers, etc., some large foreign companies also have "university relations manager", responsible for coordination with colleges and universities, relationship managers are usually a company's goodwill ambassador The external representative of corporate image, representing the management image.
Member Manager: Bridge with business and member units
Membership marketing is to let other websites help you sell goods. After you become your member, the viewer visits your member's website; if they click on the flag advertisement in the above, you will pay Sell commissions to Members. To make the membership plan, it is not a simple matter, first of all, a special member manager must be established, that is, a person involved in the management of the membership plan, and the management must be responsible for customer service issues, otherwise the plan starts from the beginning. It is destined to fail. Even if the website has a FAQ column (FAQ), there are still many special issues in the membership plan, such as the proportion of commissions, how to prove that a transaction is, etc., and will continue to be members with the business Ask new questions, the membership manager has gradually increased the issues of these people to FAQ and effectively resolved.
Network Editor: New Media Handling
The star in the new media industry is "online editing", which is primarily responsible for the editing of the specific web content.
Under normal circumstances, most of the editing of traditional media is not proficient in network technology, and network editing is more proficient in technology, and there is less proficient in news. The development of modern communication industry has strong demand for composite talents. The editor requires that editing must not only have a good editorial quality, but also master more network technologies, such editorial imagination will have a better bounce point, so it is possible to dig more Technical space for news services.
When the Internet has just happened, the network editor belongs to the fragrance, and the salary level is also very amazing. However, after experiencing the Internet, a large number of people have adversely have a new understanding of their career planning, but after the remaining portal, there is a part of the network editor who adheres to their position. Ms. Liu, who has made many years of online editor, believes that as a network editor must have sufficient Internet time, and have the most basic computer knowledge and network knowledge (high-tech web page production and programming can be completed). Will not use a simple computer office tool (such as Office Office), network tools (such as email, system messaging, message board, read-editing forum, etc.) and do not know a certain network language code, you can't complete the review The editing of the draft, typography, etc., nor well completed the author and edit between readers and edits, editing and editing, editing and editing, and impossible to make a special web page production. Network editing should have considerable language express ability, can properly control text, network editing should have a deeper theoretical knowledge in the fields of its responsible, have a good understanding and master understanding of the latest developments and dynamics of the responsible field, And there are more related areas. Finally, you should have a loneliness and loneliness, and the author's questioning or 谩. Most of the network editing is the obligation to serve the netizen service. It is just the screen of the editorial section. It is just the screen and a lot of contributions. If you don't see anyone, you can't talk to anyone, you can only review it in silently.
Information administrator: "Scout" of the Internet
As an administrator of the information system, although different companies or agencies have different permissions and duties, it is the same, and they leave them, enterprises or institutions will not work properly. Information system administrators will bear a variety of responsibility regardless of the construction of the information system. A excellent administrator should face a variety of challenges, not just the technical or system itself, for example, how to consider demand? How to choose the right product? How to face product providers and system integrators? How to manage projects? How to dominate the implementation? In fact, online administrators or system administrators under such demand and challenges, have more assumeed the role of management, and it is no longer only available to provide technical guarantees as in the past, and now the successful implementation and operation of an information system. It will be mainly managed, not technologies. Specifically, the range of administrators' daily work includes three parts, one is the user-oriented user-oriented users; the other is to facilitate the outside of the enterprise or institution, obtain relevant information and information; three is the leadership for enterprises or institutions Provide consultation, recommendations and planning. With my country's joining WTO, companies have put forward higher requirements for the entire procurement, production, management, sales and service, and our information administrator will also face greater challenges. The main challenge comes from management, because the information system of enterprises or institutions is not only an IT engineering, but also a business or institution's management system renovation function, which involves the mode, method, institutional organization and process restructuring, etc. Pure management knowledge, therefore requires the theory, methods and practices of proficiency management, which is obviously not the strength of the information system administrator. The best solution is to hire management consultants to participate in informationization.
Important Account Manager: Grasping the Life Renior
Big customer marketing is increasingly becoming a popular topics for marketing. The management of large customers's long-term strategies have the long-term strategies of corporate operations, and the high-rise of the company has pourmed these customers, and they often encounter various confusion. Especially some heavy equipment providers, high-tech and complete sets of suppliers, large-scale engineering contractors, how to collaborate their business with flourishing customers, and have long-lasting orders and sustained profits, this Not only selling problems, but also a marketing strategy problem. The sales behavior of the company has gradually become like consultants from the product service, and has become a partner to help customers solve problems and create profits. During the big customer marketing process, salespersons must not only have good communication skills, but also fully understand the needs of customers in the negotiation, there is a strategy to stimulate customers' purchase desires, and more importantly, they must grasp the customer's corporate strategy, business practice, Purchase power and decision-making process, finally get orders through the master of the entire purchase process. This has produced many problems with general consumer product marketing. This course is dedicated to you is the solution to these issues, as well as strategies, methods, and techniques that break through large customer marketing.
Price manager: distribution tool expert
There are different occupational areas in this family, but their commonality is that in addition, in these areas are experts in special distribution tools. "Big Sales Manager" is responsible for the development and implementation of the creative sales plan for marketing in the domestic and international markets. The "Event Manager" work focuses on organizing a company or brand for an event. The task of the Media Manager comes from the complexity of the media world, and this complexity requires an expert that can use the advertising budget. The core task of "Benefit Manager" is the same as European "Price Managers", in the most sharp and most dangerous distribution tool - prices for professional operations, their most difficult tasks are to make full use of hotels, concerts or aircraft accommodation capabilities And receive the biggest benefits, or to determine a unified price of the unified price for the car, tires and pharmaceutical products.
Source: China Talent Information Network
