What will change in the 2005 integrated portal competition pattern? What changes will you change in each site? What new hot spots will the gossip of the portal competition? Here is some of my forecasts, welcome everyone to make bricks.
I. Sina's advancement in the acquisition and acquisition in 2004, Sina will be acquired, 2005 will become a reality, but Sina's control will still be completely resolved. Who is the purchaser? Yahoo is the most likely, it is possible to be a strong country-owned background company. The possibility of NetEase of the industry is very small. The reason is that Netease Management believes its management capabilities, it is likely that such a complex company is not necessary to take this risk. . In addition, Sina's acquisition will continue, which is the powerful capital operation capacity of major shareholders, and frequent manufacturing hotspots, may be recognized by the capital market, sell a good price. As for operation, Sina's scale is getting more and more "big" (the number of people does not necessarily increase, but the relationship is getting more complicated), and large enterprises are getting more and more serious. The innovation of employees has also reduced.
Second, Sohu's big changes or mediocre 2005 Sohu is the most difficult to predict, and several may exist. One may be a big change, integrate the current technology, business, etc., and innovate, form a synergy, and reacheen the market. Another possibility is to move to mediocrity, and the focus is getting smaller and smaller, and gradually exits the leading industry. There is also a possible change in that the pressure, management reorganization is committed, and the result is more difficult to expect.
Third, NetEase portal once again became a focus 2005 NetEase game, SMS and other development growth rates will not be expected. The portal will once again become the focus of NetEase, and this portal is not the original concept, it can be said that the gateway version 2.0, the community, blog, bubble, SMS, etc. Value-added services will greatly change the model. And it provides a good guarantee for this strategy with technology as the core competitiveness.
Fourth, TOM is running, innovation, and learning, the rapid development in the study is due to later, Tom has left a lot of detours. At present, there is a good development momentum, although there will be some problems, but will still become the four major portals. The fastest development. The decision-making cycle is short, the strategy is clear and up and down, and the global perspective will be its most important advantage.
5. Tencent portal has become a chicken rib in 2005, and Tencent, the portal, invested a lot of human resources, but because only a trailing person, it is difficult to get the extensive recognition of netizens, it is difficult to obtain expected income, and other business is developing quickly or The profit is rich, causing Tencent to be around the portal strategy, is giving up, or vigorously developing, it is likely to take a moderate balance strategy, not large investment, and it is developed. The final portal became a chicken rib.
Liu, Xinhuanet and other governments, continue to limit the development of Beijing Qianlong, Shanghai Shanghai online, Guangzhou 21CN, etc. in the same background. Since there is no complete marketization operation, or the goal is the market in the local area, it is difficult to achieve the speed of rapid development of the speed of the competitor's cloning of innovation.
7. Foreign giants Yahoo have entered Yahoo significant advantages in capital and international experience. In 2005, they will enter. Even if there is no acquisition of Sina, it will be entered in other ways, but the possibility of zero is small, the most likely way is to use capital and experience advantage, through the acquisition, reorganization to achieve leapfrot development.
