On January 31, Beijing time, Network Miscellaneous Brandchannel has recently selected the world's most influential five major brands. The final Apple computer ranked first with the world's popular iPod digital music player. Surprising is that the Arabian TV station is among the top five. During this selection process, BrandChannel has surveyed 2000 advertising supervisors, brand managers, and academic people.
BRANDCHANNEL magazine Editor Robin Rusch said: "People around the world are concerned about news about Iraq, Afghanistan and Base, but most of the news comes from Western media. So more and more people Start paying attention to the peninsula TV and its website, because this is the only way to get different perspectives. "
In this annual survey, BrandChannel mainly requires feedback to assess the impact of a brand for human life, rather than quantifying the actual value of the brand. For example, soft drink giant Coca-Cola is among the best in various brand value rankings, but there is no top five in the most influential brand list.
Apple's iPod player has replaced Sony's Walklman becomes the world's most popular personal media player, and Apple also listed in the world with the list of iPods in the world and North American brand list. After the two ranks of apple, Google promoted the main factors of the company's brand influence, in addition to the increasing popularity of online search, and the company has conducted unusual auction in different public prosperities last year, and financing 1.7 billion Dollar.
Apple launched an IPOD music player three years ago, and has sold more than 10 million units so far. Rush said: "iPod is the perfect combination of innovation, technology and design, which is the root cause of Apple's most influential brand, and Sony's products fall in design and grasp consumer imagination. Behind."
The world's most influential brand rankings worldwide:
global ranking:
Apple computer
2. Google
3. IKEA
4. Starbucks
5. Peninsula
Central America and Latin America Ranking:
CEMEX
2. Corona
3. Bacardi
4. BIMBO
5. Vina Concha Y Toro
Asia Pacific Rankings:
Sony
2. Samsung
3. LG
4. Toyota
5. Lonely Planet
Raymoth Europe and Africa:
IKEA
2. Virgin
3. H & M
4. Nokia
5. Peninsula
North America ranking:
Apple computer
2. Google
3. Target
4. Starbucks
5. Pixar (Xiaofan)
