1. Do you know the original characteristics of the Internet? Anyone is doing business through the Internet, operates the website, or a personal dating, its essence is to achieve its goals by playing Internet essential characteristics, including: 1.1, resource rich: only 87 million netizens in China (according to the first half of 2004 CNNIC statistics) On the Internet, it can be seen that the Internet has actually formed a rich virtual world, waiting for us to dig; we need to analyze, we are ready to operate, how many proportions in this world? What is their age, behavioral characteristics, education, and social class? 1.2, no land: the Internet is not border, the US and China's two merchants can communicate directly through the Internet, which brings a significant benefit of low communication costs, wide information spread, and saving time. Can we operate these advantages, how do you make the website itself expand the influence of the website to tighten the customer's preferred this website for information exchange? 1.3, instant interactivity: passing through Guangzhou to Hubei, at least 3 times, and only 10 seconds (or even less) time through Email; if it is exchanged by QQ or MSN, 1 second Interactive communication. It can be seen that the Internet has brought us a convenience of communication, improved our communication efficiency, saving time cost, more information barriers, fundamentally resolving information imbalance, information transmission is not timely issues. How do we operate this advantage? Can the website platform have enough influence to make the target customers? Whether the website platform has effectively solved information communication between customers and customers, website platforms and customers? These excellent value have you been successfully promoted to your target customers, and let them pay the purchase service? 1.4, technical: The value of technology is reflected in the Internet. It effectively helps us achieve ideal website business model; it effectively passes information through words, graphics, sounds, etc. to target customers, and achieve both sides Interactive communication; it can make powerful statistics, monitoring and analysis, providing us with scientific, effective, instant decision support. So, is our website that is fully transformed into business value? Whether the technology helps the company have improved work efficiency, whether to help our website operators have successfully achieved key customer personality tracking, ordinary customer tracking? Whether the technology helps communication between the target customers provide an efficient communication channel? 2. What is your business website positioning? Website positioning is a strategic decision in the investment business website. We need to consider the following questions: 2.1, what are the basis for website positioning? A, factors affecting positioning: market capacity and development potential, personal or enterprise experience in this area, personal or enterprises in this area of resources, national or local policies. B, use the actual market research to verify these factors: Please immediately prepare a market research plan, organize people to implement, and take out the effort to deal with reliable data to prove that these factors are feasible, it has proved that many entrepreneurs have not been successful, That is, it is not a market research or has not been market research work, only with personal intuition or external impact, this area has too much blood lesson (including myself). 2.2, how much is the website positioning? How many things can be resistant to how many things, is a key.
Please refer to the following indicators: a, geographical feature (national? Regional?) B, type characteristics (large and full? Specific and deep?) C, hierarchical characteristics (high-end? Medium-low-end low-end low end?) 3. What resources do you have to use? "Smart women are difficult to do without rice", visible resources; resources should be divided into two: 3.1, there are already resources: refers to what resources have been available for website? Includes: talent resources, fund resources, industry resources, government relations resources, geographical resources, and human resources. Which resource website needs to be utilized in the development process? Talent resources, fund resources are the most critical resources for the previous operation of the website, can these resources support how long is the website? In which stage of these resources can produce profitable, assist the website to be a benign operation? 3.2, the potential resources that can be developed: refers to what resources can be used in the development of the website? Among them, non-controllability resources such as government resources, industry association resources, exhibition resources, venture capital, do we have strength to attract and use? 4. What is the character of the target audience? 4.1 Target audience group age, academic qualifications, behavioral characteristics; 4.2, how big is the market size of the target audience group in the Internet? What is the development trend? [Can be obtained from industry analysis reports] 4.3, combined with website positioning, thinking that the target audience may often do this network, in line with the real characteristics of the Internet? [Please display] 5, website profit mode is? 5.1, enhanced to a sentence to explain the profit model of the website and the ultimate goal of the website; 5.2, list all the profit points around the profit model, list all the profit points you can think of, combined with resource characteristics, target audience analysis , Screen positioning, etc., screening one by one, generating short-term profit points and can grow, allowing you to have macroscopic grasp of the website; now website profit model produces homogeneous characteristics, please think about whether your market can pass these Homatarian profit models have income, there is no new profit point to explore! There have been many profit points that combine traditional resources in the B2B industry. It is worth learning, such as: the online online matching trade combine, extracts the model of sales commissions; value-added income models that are charged around the export or domestic sales and many more. 6. Is the website's investment income plan? 6.1 Overall Investment Revenue Program: This is the key to doing the website business, no boss does not clear the money, how long can the return on investment, to blindly invest! Therefore, in accordance with the short-term and long-term profit points, investment and return ratios are calculated. 6.2 Operational Investment Plan for the first year: It turns out that the first year of website operators is the most critical year, whether the year can figure out the road and have a key impact on future business. Please list the first year of operation, including: investment, may generate income, personnel, funds, market scale, website rankings, website brand influence ... and so on. 6.3 Operation Plan for the first quarter: This is the first step in the operation of the website. These three months have been working properly, which can make the brand began to move forward. If the operation is not proper, it will waste for at least two months, this is Test the key indicator of your ideas clearly, if you have worry, you can find a professional Internet advisor to assist.
