1 / Antelope and Lions
Every morning, a African antelope wakes up, she knows that it is necessary to be fast than the fastest African lion, otherwise she is eaten;
Every morning, a African lion wakes up, he knows that it is necessary to be fast than the slowest African antelope, otherwise he is starved;
Whether you are a lion or antelope. When you rise up, you have to start running ~ !!!!
Marketing revelation: Run, in this competitive society, if the company is stagnant, immersed in the glory of the old days, then the final fate is or being eaten, or starved!
2, two salesmen
This is a fable story that is well known by the marketing world: two footwear manufacturing companies sent a salesman to open up the market, one named Jackson, a plate well. On the same day, both of them came to a Island country in the Pacific. They reached the day, they found that the locals were all barefoot, they did not wear shoes! From the king to the poor, from the monks to the lady, no one wear shoes. On the evening, Jackson took the telegram to the domestic headquarters, "God, people here never wear shoes, who will buy shoes? I Tomorrow go back. "Plate also took the telegram to the headquarters of domestic companies." Too good, this people don't wear shoes. I decided to move home, I will stay in this long time! "
Two years later, people here all put on shoes. . . . . . . . . .
Marketing Enlightenment: Many people often complain that it is difficult to explore the new market, and the truth is in front of you, but how do you find this market?
3, smart newsboy
There are two newsmakers in a certain area, and the two people are competitors. The first newspaper is very diligent. Every day, it is sold along the street, and the scorpion is also loud, and there is not much newspaper sold every day, and there is also a decrease in trend. The second newspapers are willing to use their brains, except for the coaching, he also insisted on some fixed occasions every day. After I went, I will distribute newspapers for everyone, and I will pay for a while. The more you run, the more familiar, the newspaper is sold, and it is also a little loss. And the first newsboy can sell less, there is less and less a way.
Marketing Enlightenment: The second childrens are all in the practice: First, in a fixed area, the same newspaper, reader customers are limited. I bought me, I won't buy him, I first put the newspaper, this person who got the newspaper is definitely not to buy someone else's newspaper. Wait for the market that I first occupied first, the more you sent, the smaller your market. This constitutes a strike on the profits and confidence of competitors. Second, newspapers are unlike other consumer goods have a complex decision-making process, with more random purchase, generally do not return due to quality problems. And there are not many money, everyone will not give money, there is no change today, and will give it tomorrow. Cultural people, will not be a child. Third, even if someone looked at the news, there was no relationship, and one will have a backup newspaper. I have seen the newspaper, and I will definitely I will buy the same copy. Still your own potential customers.
This story will learn many of the marketing nouns on consumers, market possessions, potential consumers, loyal customers.
4, success or failure is only a corner!
The job job benefits! When I received a decisive battle with another opponent, I was full of confidence in the event. The strange thing is that the general manager of the recruitment company did not ask, but with my opponent to go to another company sign. Only one stop of the company, the general manager suggested going by bus, and handed it to everyone's 5 corners, and everyone bought his own ticket. The fare is 4 angles. Because of the lack of change, the flight attendant of the bus has developed the habit of collecting 5 corners, I also didn't ask for a 1 corner of the money to be retrieved, I always feel that I have opened the opening of the 1 corner, too lost face . Didn't think of it, my opponent has to find zero to the flight attendant. The eyes of the flight attendant could cut my opponent a few eyes like a knife, and he handed a 1 corner of money. On the side, the prostitute thought, the opponent's "financial fan" performance, perhaps let him defeat. At the station, get off, the general manager patted his opponent's shoulder: "You are hired - only those who know how to adhere to their rights can safeguard the company's interests" Marketing Revelation: "Only those who have adhered to their rights can be able to Maintain the interests of the company. "When we think this sentence, should we review our own behavior?"
5, moose and gas mask!
There is a salesman who is famous for sale, he has sold a toothbrush, selling it to a bread. Sell to a TV. But his friend said to him, if you can Selling to a gas mask, you are a truly excellent salesman.
So, this salesman, not far from the north, there is a forest that onlys lives in the lunar, "Hello," he said to the ostrich "Now everyone should have a gas mask" "" true regret, but I No need. "" You will later "salesman said," You already need a gas mask "," said that he began to build a factory in the middle of the forest land living in the moose. "You really came crazy" his friend said. Arrived. "Otherwise. I just want to sell a gas mask"
When the factory is completed, many poisonous exhaust gases are rolling out of the big chimney, soon, the moose came to the salesman to say "now I need a gas mask." "This is what I want" salesman said I will sell it to the. "It's a good thing!" Salesman said excitedly ~! Ocea said: "Other moose also need gas masks, do you still have?" "You are so lucky, I still have Thousands of "" ", what is your factory?" "The" gas mask "is excited and concise answer
Marketing Enlightenment: Sometimes it is not a mission, a great salesman needs to create demand and sell the job that meets this need. This is the shortcut from tactics to the strategy ~!
