Zhu Guanghui (Hanhua Consulting): The market says that there is this feature to sell it, there is no such function to sell, I think it is exaggerated. In fact, this process also needs a decision, which reminds me of a case about this issue.
A few years ago, one market department proposed a demand, saying that the customer requires the function of adding ISDN in the switch. The R & D department refused to develop this feature, the R & D department believes that this feature is in China, and it will not be promoted many years, and there is no need to develop.
The R & D department is not willing to do this, and the market must do this in the market, which has created conflict. At that time, our product development has not implemented IPDs, only people within the R & D department participated. On the other side of the market department, in order to develop this, the R & D department issued a work contact order, and it would cause attention to the research and development department.
Later, the leader found this problem to discover the people of these two departments to open a meeting, through communication at this meeting, we figured out the root of conflict. This ISDN function does not begin to promote in two years in the Chinese market, which is all recognized. But why still do this? Because this function has become a selling point. In a procurement bidding, customers don't buy our products because of our products, and at the same time our competitors have called this feature.
For details, this customer was a county Telecom Bureau. Later, at the conference of the Provincial Bureau, the county bureau was famous. At the conference, at the conference, the comrades of the county bureau knowing in the process of procurement, ISDN is not used, but it is still the equipment that supports this function, considering the scalability after the device function, this is one The work is a forward-looking manifestation. And the leadership of this county bureau also raised the official. This makes all other county bureaies asking for this feature when purchasing the same product, whether it is now useless, anyway, there is no harmony.
Based on this reason, the market department has raised this demand; and the R & D department believes that this function is not used, and the development of this feature also spends human material. Now it is not finished, there is no change. Energy to do this. Now, through this conference, everyone will make this conflict, so how should we solve this problem?
The way is very simple. Let's do a false function first, it seems to have this feature in the user world. Do a parameter configuration box and make a self cycle in the background. In this way, the investment in R & D is very small, and the market can also tell the customer to our products, and anyway, customers will not use this feature. In the future, the R & D department has time to slowly develop this function.
Think about if there is no such communication, many of us will lose them because of this function. It can be seen that sometimes the real demand market department of customers can not be accurately passed to R & D.
