The construction of the industry website is a guide to the guidance of macro ideology, micro-garden-style cultivation, mainly in the following five aspects.
First, build thinking
The process of website construction is the embodiment of overall construction ideas, there must be rule guidance!
Website positioning determines the website macro thinking. (Website brand positioning, website industry positioning, website user positioning)
Website profit mode determines the website construction mode. (Is it employee system? Do you use traffic system? Is there a channel mode?)
Website resource determines the size of the site. (Fund flow reserves, flow reserves, logistics reserves, business reserves)
Website audience determines the website workflow. (Audience type, characteristics, behavioral characteristics)
Website business determines the content of the website. (Business scope, business channel, business strategy)
Second, multi-party participation
Website construction is an important cornerstone of website brand building. Website construction is a systematic project. It needs multiple participation. General participants include: website planners, website designers, website software engineers, website editing, etc., large-scale website construction is more Sales Director, Market Director, and Even the company's general manager and other high-level indirect participation.
Here we focus on the role and responsibilities of all parties participants, as well as website project operation mechanisms.
(Premise: The specific personnel involved is determined according to the analysis of the "constructive thinking".)
2.1 The role of participants and responsibilities
2.1.1 Website Planner - Some people say that the website planner is actually referred to as system analysts in software projects, visible website planners in the important position of the overall website platform. We often hear some complaints, why is the project demand It turned out, why the project is done, but if we have a professional website planner, this risk will be effectively avoided; the professional website planner is to position the website / website market resources / Website The content of customer behavior characteristics / website development technology is fully integrated, and takes out detailed and comprehensive planning program for discussion analysis for project team members, it will integrate the entire website project into a planning plan, so that the project Difficulties and focus are solved by this program. Because it will detail each text in each column, each punctuation, each field, each layout requires, make programmers, designers, project managers, company high-level can clearly understand the prototype of the website; then, website The success of the project will be very high. Team members can also have their own posts for their own chest. They are really busy and unrest, and the success of the success is natural; please remember, the next time you do a large website development, be sure to arrange a full-time website planning division.
2.1.2 Website Designers - Website Designers are responsible for the entire website of VI image planning, packaging, can say that the customer's quality of the first impression of the website depends on his (her), the extent of the large website interface, It actually reflects the strength of the website, but is not as simple as an interface. Many websites in today's website are used as a website planning website design. Some will simply think of web design is a web design. In fact, from a professional perspective, both statements are not scientific, but also reflect Domestic website designers' embarrassment. First-class website designer should be the integration of ideological technology art, which fully understand the goals and business philosophy of the company, and can fully understand the idea of website planners planning the website, on this basis, their cooked Using web production technology and language, reasonable positioning website VI color, correctly distribute the website content, keep the topic and continuity of the website page, enable customers to open the web, which is quickly attracted, and easily access. With people engaged in large-scale website designers, they have more and more people from the past, three-dimensional and advertising transformations, will bring more excellent design ideas, more diversified. Manifestations.
2.1.3 Website Software Engineers - We know, now the software engineer's strategic significance is to effectively control the website information resources we have through the program, and pass the appropriate way to the company's business and website management to end customers, where The main job is to establish a database, analyze the website development process, establish a development locale, and enter the program development. But cultivating or promoting excellent website programmers is the focus of our work, and excellent programmers are more like a creative role, because software engineers can transform our ideas into reality, and can imagine us Implementation, solve our website's scalability, ease of use, guided problems, control problems, analytical issues. 2.1.4 Website Edit - Have a good website editor, which is very important to your website's marketing. Excellent website editing Through effective language description interpretation of the function, website service, so that your customers quickly understand the website service and function, play a key role in improving the user's humanity and convenience; the vitality of the website is content, of which The information or advisory column of the website is the important channel for maintaining the vitality of the website. It is the key force that reflects the professionalism of the website, and the most successful representative is "Pacific Computer Information Network".
2.1.5 Sales Director - Sales Director acts as an important role in the pre-demand analysis of the website project, and our business profitable websites need to sell services, the website is tools, and the business is essentially, so the sales directors should pass the customer's information to The development team should be more necessary for the development team to develop customer rights due to sales to develop membership control of the company's interest. The specific method is to collect the information about the website platform of the customer feedback, the company's sales Rules ..., etc., all passed to the development team.
2.1.6 Market Director - Market Director and Market Section will pay attention to changes in website platforms, visit, customer registration, customer distribution, customer behavior characteristics ... How to excavate the website of this information resource, how to put These information become market decision-making information, which is the headache of market director. At this time, market director should take the initiative to put forward their own needs, and actively participate in the development of website information analysis and website promotion modules. In the development of the website promotion module, it is directly beneficial to the market department.
2.1.7 Deputy Size-level High-level - From the level of strategy, you should care about the strategic objectives of this project, the development cycle of the project, cost-effective manpower and material cost ... etc., Regularly collect feedback from the project manager, timely solve the project The key challenges, the success of the project, and the next strategic plan is very close.
2.2 Website Construction Project Operation Mechanism 2.2. 1 Project Team Responsibility System - In order to achieve website platform construction tasks, multi-efforts need to be worked, effective and overall, to operate through the establishment of project team responsibility, project teams cross the company The department is unified by the project manager!
2.2.2 Project Planning Mechanism - Effective and Rational Plan is the basis for the success of the project, excessive resources, project managers should divide the entire project into n sub-projects according to the process of the project, and make a detailed time schedule, And confirmed by the project team to determine. Once it is determined, strictly executed, and ensure that the scheduled process is consistent with the actual process. Once the risk is discovered, it should be revised immediately to ensure that the project process is carried out according to the original plan.
2.2.3 Project Communication Mechanism - Good and Effective Communication is the guarantee of project success, and if we involve multiple partners, we should establish a good communication mechanism, first: divide each item into several phases, Communicate according to the single-stage task target; second: Each responsible person is a communication point, achieving multiplayer effective parallel communication mechanism; third: the problem that cannot be weighed, the project manager is unified, and the right to pay for the project manager; fourth For simple and multiple partial communication, avoid falling into the conference strange circle and improve efficiency. 1.2.4 Project Evaluation Mechanism - Under the organization of the project manager, the main members of each project team take out the relevant assessment indicators and confirm the project manager. Pay attention to the establishment of the assessment mechanism, must be achieved, if the standard is more than resources (time, manpower, material power), the standard is unreasonable; if the standard is too low, it is too sloppy, unless you haven't done it, the standard can be appropriately lowered If there is a certain experience, it is not low; in addition, it is necessary to compare the implementation of the project implementation and standards. Please pay attention to it, be sure to give, specific measures: soft measures (for example: holiday) And hard measures (for example: penalty).
