NMS network management product strategic planning
Chinese People's Communication New Product Center Xue Shaowen
In order to support the company's rapid development in the future, the company will produce a variety of products that meet the market, specifically develop and produce what kind of products, and the relevant decision-making institutions will decide. However, more important is to sell production products. So, understand the needs of customers, increase the added value of our products, provide the best service to customers, network management NMS is critical.
I will analyze the network management from the following nine aspects:
How old is the U network management system?
U NMS system development direction?
What questions should I solve the U network management system?
u Nerne product objectives and product forms.
u company to carry out the advantages and disadvantages of network management projects
u Net management project products market goals, market capacity and predict possible sales.
u Communicably analysis, including investment analysis, production, human resources, etc.
U project products conduct cost analysis and price competitiveness analysis.
u project risk analysis. Clear project possible risk factors and avoidance methods.
For operators who want to choose a network management system, the first thing to ask is certainly like this: "What kind of network management system is suitable for me?" To answer this question, we must first have a comprehensive understanding of the network management system, "How much is the market in the network management system? Which of the network management technology is developing? What is the basic framework of the network management system?" This kind of problem is clear. Below I analyze this type of question on the network management system.
How big is the network management system?
In recent years, network construction and application of penetration, the development of networks, the communication of information, and resources are convenient, but on the other hand, many network business management agencies or units have to pay great manpower, material resources Network is managed. However, a universal phenomenon is manually dispersed management, finding a problem solving a problem, many statistics have been carried out by manual, far from adapting to the needs of network applications.
With the popularity of communication applications, new business applications require new network performance, such as bandwidth, security, and stability, etc., the importance of network management is increasingly obvious. Network management is already a key factor that guarantees the normal operation of communication, computer networks, especially large computer networks. What is the specific analysis of the network management demand?
First, China is carrying out telecom structure adjustment, and telecom operators are increasing. The type of communication product is increasing, adapting to new communication methods in broke-style expansion. The original network management system does not provide personalized management for new equipment.
Second, China's IT equipment manufacturer team has expanded rapidly. Network equipment providers are increasing, and the scale is expanded, and how many different manufacturers are unified, improve customers' work efficiency and reduce workload.
Third, when the customer is procurement equipment, the network management system is first contacting customers, and the client knows through the network management, contacting the company's equipment. It can be said that the network management is the first impression of the customer's quality of the company.
Fourth, while informing informationization, the customer's work, mode of operation will be based on the network, and the use of network management will become a customer's way of work.
From the above aspects, the network will gradually be popularized and further in-depth, which will have to bring huge demand for network management software.
Currently, from performance and market share, HP's openview, IBM NetView and CA's Unicenter TNG have occupied most of the markets. Companies such as Cisco and 3COM also have strong competitive network management software, which is for most network hardware supporting network hardware and other network hardware, which constitutes the infrastructure of enterprise networks and public Internet. However, in recent years, due to the rapid development of Internet and network service providers, the sales of network management software is being out of hardware sales, and the network management systems of companies such as Cisco and 3Com will also have some markets. In addition, some manufacturers of China have also developed network management software, such as Huawei's Manager2000, China Digital Network LinkManager and Fullview of Beijing Posts and Telecommunications, but from the whole situation, the current and future network management software still Monopoly of foreign products. However, as before, the equipment is rich, these large network management's equipment management, different manufacturers' equipment management will not be heart, the company develops its own unified network management platform, providing the individual's own product The management will have a powerful competitiveness, and the network management products promote the company's product sales, on the one hand, as a company's product sales.
Where is the development direction of the network management system?
As user needs continue to improve, a higher requirement is put forward on the network management system. The current development trend of the network management system includes the following aspects.
1. Really reflecting the problem
An event that reflects the real problem is better than a number of events indicating the problem. Of course, if you can truly reflect the problem, you don't just ask your network, but also require a network management system to have a reasonable ability. It is currently more and more network management systems to start with this feature, and this feature is getting more and more prominent. .
2. System management integration
With the development of computer networks, the relationship between computer system management and network management has become increasingly close, so it is an important development trend that integrates them together, which is also the main direction of many network management system manufacturers.
3. WEB-based network management
The implementation of web-based network management mode (WBM) is used. The first way is a proxy method, that is, running a web server (proxy) on an internal workstation. This workstation is in turn communicates with endpoint devices, browser users communicate with proxy communications, and proxy endpoint devices. The second implementation is embedded, which embeds the web function into the network device, each device has its own web address, the administrator can access and manage the device through the browser. In future intranet, both proxy and embedded two types of network management will be applied. Large businesses make network monitoring and management through agents, and the agency solution can fully manage the pure SNMP devices of large agencies, and the way the WEB server is ideal for small office networks.
In order to reduce the complexity of network management, reduce the cost of network management, and 2 WBM standards are currently being considered, and they correspond to the above two implementations, namely, the agent-based web-based enterprise management (web based Enterprise Management, WBEM ) Standard and Embedded Java Management Application Interface (JMAPI) standard.
Now, more and more network management systems have not become supported, it is planning to support Web, which means that anyone on the network, as long as you have web browsing software, and have appropriate permissions, you can Browse the data in the network management system and make simple configuration modifications. Having Web, there are still some realities for the network management system. Of course, the most direct advantage is that traditional methods can only access data before the console, and the web browser allows access to data anywhere, and the manager's operation is not limited by the location and platform. In addition, the maintenance cost is reduced by Web Server, and the system's modification is required to be performed on the Web Server without any modification. What issues should the network management system solve?
OSI Management Documents divide the task of network management systems into five functional areas, which provide a list of evaluations for network management. Below we are discussed by these functions that make up OSI management functions.
Configuration management
The configuration management feature allows network managers to control the configuration of network components. Managers can change the configuration to mitigate congestion, separation failures, or meet the needs of users. Configuration management provides the following processes: collecting and disseminating data about the current state of resources, changes in local or due to changes that are not expected, through standardized protocols to give management tools; set and modify and modify the network components and OSI Parameters related to layer software; started and closing the managed object; changing the configuration; link the name with one or a set of objects.
2. Performance management
Performance management functions allow network managers to monitor and evaluate system and layer entities, performance management provides the following processes: collecting and transmitting data related to resource performance; checking and maintenance performance records for analysis and planning.
3. Failure management
The failover function enables the network administrator to detect problems that occur in network communications, including to detect, separation, and repair an exception operating mechanism that appears in any network component. Failure management provides the following processes: discovery and report failures, these processes make a managed system to use standardized event report protocols and inform it that managers have detected failure; record the received event report, then analyze this record And processing; arrange and perform diagnostic testing, fail tracking, and start-failing corrections, these processes can be activated as the results of the diagnosis of event record analysis.
4. Billing management
The billing management function provides network managers with the basis for allocating network resource usage costs. Billing management provides the following processes: using event reports and data operation software to notify users related costs; allowing the use of the use settings for the managed resources to be limited; when using multiple resource requirements, the various costs can be integrated together .
5. Safety management
Security Management facilities allows network system managers to provide access protection for communication resources, including: authorization facilities, access control, encryption, and key management, authentication, and security logging.
Management framework for network management systems
In response to the needs of network management, many manufacturers have developed their own network management products, and some products have formed a certain scale, accounting for most of the market. They use standard network management agreements, providing a general solution to form a network management system platform, and other manufacturers provide various management tools on these platforms, and each product is also different in performance and focus.
Net management platform developers provide network management function in different ways. The CA system emphasizes the integration of network management and system management; HP's OpenView focuses on a wide range of universality through a large number of third-party software; Enterasys emphasizes built-in knowledge base and easy management.
In the past few years, the performance of the network management system has great progress, although the features provided have their own key points and weaknesses, most of the platform has developed a series of core capabilities that adapt to most of the system managers. Today, the differences between the systems are "emphasized" rather than "absolute". When the manufacturer increases the final critical part, the basic characteristics are almost the same.
For those managers who choose a network management system, all of these means that the selection process has become more detailed. Now, the purpose is to find the best match between users' network and network management systems, including which feature is required, which is desirable, which is to give up, then carefully evaluate the system to determine which one is most important The field is the strongest. The network management of your own products can be well customized according to the needs of our customers, and therefore has a strong competitiveness.
Product objectives and product forms of network management projects.
The company has developed a variety of data products, incorporating these data products into a unified network management system, users see and manage everything in the network through the network management platform: clearly understand the status of the network, the network performance is good , Network failure, how to make equipment smart; how to deploy an entire network strategy, resist hackers, flexible adjustment network status, etc. Through the network management platform, the customer's network has become close, transparent, touchable, and can be manageable. This is the goal of network management.
The network management system can be divided into a network element, a network element management, a network management, and a service management layer, which is the network management module in the network management and the service management module in the network element management. as the picture shows:
This product is not only for the management of NEs, but also implements the management of the network, the management of services, the management of the company's data products, and meets the management requirements of the operator's data products. Enhance the added value of the company's products and increase product competitiveness.
The final form of the product is sold in the manner of network management servers, the company purchases IBM server, installs our software, and sells by encryption, and then sells in a device. At the same time, we also sell network management services to charge every year.
The company's advantages and disadvantages analysis of network management projects
The advantages of our development network management have: the company has developed a variety of equipment, and the network management we provide can manage, control, and maximize the performance of the company's products in accordance with our requirements. At the same time, the functions required by the user can be flexibly customized according to the needs of the user. With the company's product sales, mutual promotion, both increase the added value of the product, the function of the product, and also improve the application range and price of the network management.
The disadvantages of our development network management have: the company's technical accumulation is insufficient, and the development of the product is not strong. It is basically not sold separately. However, this situation can be gradually improved with the company's development.
Market goals, market capacity and predictive possible sales of network management project products.
The market objectives of the NMS: There are a unified NMS network management place.
Market capacity: It can be considered that one-5 NMS network management of 1-5 sets of species.
Sales: sales can be divided into two blocks into equipment and services, calculated by conservative prices:
Equipment: a network management server: 100,000 yuan a year service fee: 50,000 yuan
If you can sell 100 units, (approximately 40 regions or customers), with three years of use phase-out calculations:
10 x 100 5 × 100 x 3 = 25 million yuan.
Therefore, sales of simple network management can bring certain benefits to the company. Although the products cannot bring direct huge benefits to the company, the sales of products can drive the sales of other products of the company, indirect benefits are very huge.
Feasibility analysis of projects, including investment, production, human resources, etc.
The development of the network management has been successful in the direct discharge station. Although the network management of the data product is different from the network management of the direct-discipline, the re-projects of the project, research and development, humanity, etc., there is a lot of similarity. . Human Resources Requirements: From the current situation, a network management project team requires about 10 people, including 1 project manager, 2 testers, and 7 developers, the engineers are served by development and testers.
Production: The network management system does not involve production.
R & D: Net management project is a major relying on R & D project, which we use open source and free tools.
In summary, the cost of the project is the cost of the main human resources.
The product's product is carried out in cost analysis and price competitiveness analysis.
The cost of the project mainly includes several aspects: (calculated three years)
1. Human resources costs. (Number of X years X year X average monthly cost)
Project Manager 1 * 12 * 3 * 10000 = 360,000,
Test staff 2 * 12 * 3 * 4500 = 324,000
Developer 7 * 12 * 3 * 6000 = 1512,000
2. Sales cost
Average 20,000 yuan for each set 2 × 100 = 2 million
3, engineering cost.
Travel and technical support costs, the order is 20,000 yuan for 2 × 100 = 2 million
The total cost of three years is 61.96 million yuan. Sales are: 25 million yuan.
Increase 20% motor factors, 2500 × 80% -619.6 × 120% = 135648 million yuan
Therefore, the development of the network management has been put into output than very high. This does not consider indirectly contributing to the company.
Contrast network management products from other companies: According to our understanding of the market, the price of large network management is more than one million, they run as a comprehensive network management platform, manage large equipment, for the current products of Chinese companies, from management It is not possible to manage, which is very high from the price and is very poor. For web management of the same price-class third parties, they provide only the management of general products, and the equipment such as Chinese companies can only provide general management, far less than the network management management of our own development.
Project risk analysis. Clear project possible risk factors and avoidance methods.
The risks of the project are:
u Technical research and development risks:
The development of the network management platform is a high technical difficulty, and the developer requires a relatively high project. However, from the current situation, there is no unacceptable technical difficulties.
Avoiding method: training, improve the level of developers, recruit high quality talents, can provide competitive salary and good development environment.
u Market sales risk:
This is the main risks, because our network management is mainly to manage the data products of Chinese people, providing personalized services, no domestic products, there is no sales of NMS.
Avoiding risk method: Provide a variety of ways of sales strategy, open the market through free gifts, free upgrade, etc., improve market management products.
