A group of monkeys under the foot of the mountain, the smart monkey A San is one of them. Because the woods are not very big, the monkeys will always be hungry because of the limited homes of the wild fruit.
One day, A San thought that there will be fruit to eat in the woods in the middle of the mountain. So A San will climb to the half mountain waist with a few monkeys. Sure enough, because the animals who came to pick wild fruits in the mountains were much less than the woods of the mountain, they quickly found enough wild fruit, and ate a meal.
After a while, the fruit of the half-mountain waist is not enough, and A Sanyi wants: There will be more and better fruits in higher hills.
So, the higher level of A Sanxiang mountain climbed. As the height increases, it is getting colder along the way; and the fruit trees waiting for the AII have not appeared. Monkey A three thought, since I went to the hill and found more fruits, this time should not be wrong. So it insists
Climb up, don't pay attention to the trees around you have become less and less, and the weather is getting colder.
After a few days, A San finally came to the top of the mountain. Here is covered with white snow, there is no fruit tree in the next four weeks, only a few cedar of zero star. At this point, A San wants to return to the foot of the mountain because of exhaustion.
Comment: Why did you receive a distinct result? The management of the manager's failure of the monkey is "experience trap": blindly repeated experience in success, and the results will often lead to failure.
In the past few years, many small and medium-sized manufacturers have been successful in overseas markets, and they are highly expensive. In recent years, many companies' products have been blocked by a variety of technical barriers. As a result, these companies continue to press the product price, and the export situation is getting worse. As everyone knows, the international market environment has quietly changed, no longer relying on the price of the price, the enterprise should find a way to improve the added value of the product, "Easy noble point is more better."
Big companies will also make similar errors. When the famous home appliance manufacturer, Wahip has a leading technical strength in the world's market and its successful experience in other national markets, it is believed that all supporting services produced by appliances, so it will operate it The model is originally movable to move to the Chinese market. As a result, the front is too long, the operating cost is greatly improved, and the market is defeated in the Chinese market.
The initial success is often very casual, and it hides potential dangers. Operators must be good at discovering and summarizing the root causes of success and considering changes in the situation before developing new plans. The failure of monkeys A San is a pity, considering more, similar failures can be avoided. ▲
"Global Times" (September 18, 2004)
