How to design a successful website
With the continuous development of network technology, network applications have penetrated into various corners of human society. As a website of the network world, it is a hot spot for people. The government uses websites to promote their own governance program, which is increasingly exchanged with the people; enterprises use the website to promote their own image, excavate unlimited business opportunities; personal use website display Personality, create bridges that communicate with each other. More and more people want to have websites and open a world in the world. How to design an excellent website? Regarding this problem, there are many discussions, and there are many contents, and the rapid development of network technology is difficult to propose an absolute authority and correct design idea. The author is not only, according to their own design, summarize the following basic design. Idea:
First, the subject and name of the positioning site
The subject of the website is the subject matter of the website, and the website design begins to first encountered. The website theme is kilomechanical, dazzling, as long as you think, you can make it. Below is the top 10 of the top 10 of the top 100 well-known websites ranked first in the US "PC Magazine): Category 1: Online job search; Category 2: Online chat / instant information / ICQ; 3: Online Community / Discussion / Mail List; Category 4: Computer Technology; Category 5: Web / Website Development; Categories 6: Entertainment Site; Category 7: Travel; Episode 8: Reference / Information; 9 Category: Home / Education; 10 Categories: Life / Fashion; Each Class can continue to be divided, such as recreational class into sports / movie / music, etc., music can be divided into MP3, VQF, RA according to the format Wait, in the form of expression, modern, rock, etc. At the same time, all theories are associated with cross-integrated combination, such as tourism forums (travel discussion), classic entraining play (football film and television), according to this, the subject matter can have thousands. How can so many subjects? The principles follow the following: 1, the subject is small and fine: the positioning is small, the content is fine. If you want to make a Bangongguan site, put all the things you think is above, then the meeting is willing to violate, giving people a feeling of no theme, no special, sample, but the sample is very beautiful, because you It is impossible to have so much energy to maintain it. The biggest feature of the website is new and fast. The current most popular personal homepage is updated every day or even a few hours. The latest survey results also show that the "theme station" on the Internet is more favorite than "Wanquan", which is like a store and department store. If I need to buy something in a certain aspect, I will definitely choose a special buy shop. 2, the subject matter is best for you to be good at or love. For example, you are good at programming, you can build a programming enthusiast website; interesting to football, you can report the latest battle, star dynamics, etc. In this way, it will not feel boring or force. Interest is the power of making websites, no enthusiasm, it is difficult to design outstanding websites. 3, the subject matter should not be too too high or the target is too high. "Too Oil" refers to it everywhere, everyone has the subject matter; such as software download, free information. "Target too high" means that there is already very good, very famous sites on this subject, you have to exceed it.
If the subject has been determined, you can give a name to the website around the subject. The website name is also part of the website design, and it is a key element. As you can, "Computer Learning Room" and "Computer Home" are obviously the latter concise; "Midi Paradise" and "Midi Paradise" obviously the latter clarity; "Children's World" and "China Kindergarten" are obviously the latter atmosphere. We all know that Piii's Chinese name "Pentium", if it is changed to "run", there may be no such "fire" today. As in real life, the website name is righteous, loud, easy to remember, and has a great impact on the image and publicity promotion of the website. My suggestion is: 1, the name is positive. In fact, it is necessary to legal, harcture, and feelings. Can't use reactionary, pornographic, superstitious, noun statements that harm social security. 2, the name is easy to book. It is best to use Chinese names, do not use English or Chinese and English mixed names. In addition, the number of words in the website name should be controlled within six words (preferably four words), and the four words can also be idiomed. There is less in the number of words, suitable for link typography of other sites. 3, the name must be characterized. The name is physically acceptable, and if it can reflect a certain connotation, give the browser more visual impact and space imagination. For example: music avant-garde, web pages, e-book time and space, etc. At the same time as reflecting the subject of the website, you can click on your feature. Positioning website CI image
The so-called CORPORATE IDENTITY means the image of a company through visual. An outstanding website, like entity, requires the overall image packaging and design. Accurate, creative CI design, the promotion of the website is more than half of the effect. Specific practice is:
1. Design Sign (LOGO)
Just like the trademark, the flag is the concentrated expression of your site characteristics and connotations. See the flag to let everyone think about your site. Sign design creativity comes from your website name and content:
(1) Website representative characters, animals, flowers, etc., can be used as a design of blueprints, caching and artistic, such as Disney's rice mice, Sohu cartoon fox, etc.
(2) Website has professionalism, which can be used as a sign of items in this major. For example, the Chinese bank's copper plate logo, the steering wheel mark of Mercedes-Benz cars, and more.
(3) The most common and simplest way is to use the English name of your own website. With different fonts, the alphabetic deformation, the combination of letters can easily make their own markers.
2, design website standard color
The first impression of the website is from the visual impact, and the standard color of the website is quite important. Different color matching produces different effects and may affect the emotions of visitors. Each actual example will understand: IBM's dark blue, Kensel's red bar, the red blue green block on the Windows window sign, makes us feel very pleasing, very harmonious. "Standard Color" refers to the color of the website image and extension. In general, a standard color of a website is not more than 3, too much is dazzling. Standard Colors To use the logo, title, main menu, and main color block of the website. Give people a uniform feeling. As for other colors, it is only used as embellishment and lining, and it is never to win. Suitable for web-specific colors: blue, yellow / orange, black / gray / white three series colors, pay attention to the reasonable match of color.
3, standard fonts for designing website
Like standard colors, standard fonts refer to unique fonts for flags, titles, main menus. Generally, our web page default font is a Song. In order to reflect the "unique" and unique style, we can choose some special fonts as needed. For example, in order to reflect the professional use of a coarse, it can be used, and the design is beautifully used, and it can be referred to as a handwritten, etc. 4, design website promotion slogan
It can also be said to be the spirit of the website, the goal of the website. Use a word or even a word to highly summarize. Similar to advertising gold sentences in real life. For example, the "taste is great"; Meswell's "good things and good friends together"; Intel's "give you a pentium heart" and so on.
Third, determine the bar of the website
Building a website is better than writing an article, first to fit the outline, the article can be clear and the level is clear. If the website structure is not clear, the catalog is bocompatible, and the content is a piece of Western. As a result, it is quite difficult to expand and maintain websites not only. After the subject of the website is determined, many related information content is collected and organized, but how to organize content to attract netizens to browse the website? The essence of the column is the outline index of a website, and the index should explicitly display the body of the network station. The general website column is arranged
Note the following aspects:
1, to be tight theme
Category your topic to classify and use them as the home of the website. The number of theme columns is in the general column, and such websites are prioritized, the theme is prominent, and it is easy to impress people.
2, set up the recent update or website guide column
The "Recent Update" is set up is to take care of the common visitors and make your homepage more user-friendly. If the contents of the home page are huge, there are many hierarchies, and there is no search engine in the station, set the "Ben Guide" section, which can help beginners quickly find the content they want.
3, set up the column that can communicate two-way
For example, forum, a message, an email list, etc., you can let the viewer leave their information.
4, set up a download or common question to answer the column
The network is characterized by information sharing. To set up a data download section on your homepage, it is easy to download the required information. In addition, if the site often receives the problem of netizens about a problem, it is best to set up a common question to answer the column, which is convenient for netizens, and can save yourself more.
Fourth, determine the directory structure of the website
The directory of the website refers to the directory created when you build a website. For example, the root directory and Images subdirectory are created by default when establishing a website with FrontPage98. The directory structure is good, there is nothing to feel on the viewer, but for the upload maintenance of the site itself, the future expansion and transplant have an important impact. Below is some suggestions for establishing a directory structure:
1. Don't store all the files in the root directory, will cause file management confusion.
You often can't figure out which files need to be edited and updated, which useless files can be deleted, which are associated files, affecting work efficiency. In addition, the upload speed is slow. Server generally creates a file index for the root directory. When you put all the files in the root directory, then even if you only upload a file, the server also needs to retrieve all the files again and create a new index file. Obviously, the greater the amount of the file, the longer the waiting time will be. So, minimize the number of files stored in the root directory.
2, build subdirectory according to the contents of the column
The establishment of the subdirectory is first established according to the main menu. For example: Enterprise Site can establish a corresponding directory by company profile, product introduction, price, online order, feedback contact, etc. Other secondary columns, similar to's new, friendship connection, requires a separate subdirectory that can be updated frequently. Some relevance is strong, there is no need to update the column, for example: About this site, about webmaster, site experience, etc. can be merged in a unified directory. All procedures are generally stored in a specific directory. For example: The CGI program is placed in the CGI-bin directory. All the content you need to download is also best placed in a directory. 3. Establish an independent images directory under each main column directory
Creating a separate images directory for each primary column is most convenient to manage. The image of the root directory is just a picture that is used to put the home and some subsis columns.
4, don't be too deep at the level of the catalog
The level of the catalog is recommended not to exceed 3 layers, and it is convenient for maintenance management.
5, don't use Chinese directory
6, don't use too long directory
V. Determine the link structure of the website
The link structure of the website is a topological structure that is linked between the page. It is based on the directory structure, but can cross the directory. There are two basic ways to establish a link structure:
1, tree link structure
A directory structure similar to DOS, the home page pointing to the first level page, the first-level page link points to the secondary page. When such a link structure browsses, the primary level is entered, and the first level exits. The advantage is clear, visitors clearly know where they are, will not "fans". The disadvantage is that the browsing efficiency is low, the sub-page under one column to the sub-page under another column must be wrapped in the home page.
2, star-shaped link structure
Links to web servers, each page is connected to each other. The advantage of this link structure is to browse, and you can reach your favorite pages. The disadvantage is that there are too many links, it is easy to make the viewer lost, can't understand what is your location, how much content is seen.
