Internet Information Center Survey Report shows that the search engine is the most important way for users to know new websites, and 82.2% of website visits come from search engines. Search engine is based on the target-based search query, is the best-mature website promotion. Network marketing method. A large part of many companies in developed areas come from search engines. Therefore, the website has a good rankings in the search engine, which will quickly increase the visits of the target customers in a short time, strive for customers and formation of site sales; beyond the most competitors, so that you are in a very advantageous competition location .
Google is the boss of search engines, accounting for 2/3 of world search volume, so do a good job in the list of websites in Google Search, and the weight of the website promotion. So, how can I do a good Google ranking?
First, we must know the degree of correlation between keywords to determine the ranking factors of Google search results.
For a long time, the SEO industry has always had a wrong understanding. It is considered that the PR value is high, the ranking will be good, in fact, it is not, the most critical factor in deciding the ranking is the level of the page and keyword, not the PR value of the website, rather, PR value The web page of 0 is ranked first, while the PR high web page is behind the situation.
I understand the decision factors of the rankings. Let's take a step by step to learn how to do Google rankings.
1. Web Title: Web Title is Google, and most of the search engines judge the level of the page and keyword correlation. Therefore, to increase the level of correlation between web pages and fixed keywords, you must let your keyword appear on page Title.
In actual work, the keywords that are often encountered are improperly optimized. About the title keyword optimization, it should be noted that the length of the title is generally not more than 25 Chinese characters, because 25 Chinese characters will not have any effect, and it is easy to be Search engine punishment, see a typical title optimization transition case:
Website:
http://www.zjjguide.com/
Station Name: China Zhangjiajie Navigation
Its related code is as follows:
The above title design is obviously optimized for fire cheating, it is easy to punish by search engine, then write, write So long, there is no help on the rankings, what is it?
2, mete tag: Once a period of time, the search engine judges that a website is to pass through the mete tag, and the description of the website is also directly displayed METE tag, but the search engine will change since the appearance of ranking cheats This kind of practice makes the original good mete label lose the meaning of the meaning, and some search engines will not pay attention to the contents of the mete label, but the mete tag content has some effects on Google ranking.
The Mete label is mainly a keyword tag and description label. Its design standard is general. The keyword label does not exceed three keywords. The number of key words cannot be too much. The content description label is not too much, and it is not easy to repeat, must To highlight your keywords, let keywords have appeared several times, and the statement is in compliance with grammar rules, and the "Zhangjiajie Navigation Network" mete label is full of cheating, optimizes fire behavior. 3. Optimization of web topics: web topic optimization mainly refers to optimization, picture optimization, link optimization, etc. for web content.
1, content optimization: Content optimization mainly page keywords in web content, the location optimization, in general, the location of keywords should be as best as possible, and thus google will especially take care of your key Words, if possible, it is best to use the
Http://www.net002.com, search, QQ: 185901456, Hu Zhenyuan)
2, picture optimization: picture optimization, first to compress the picture, speed up the web access speed, and give the picture plus Alt tag, highlight keywords;
3, link optimization: Optimize website links, make it a complete system, a closed cyclic link, the crawling of the search engine spider program, the important page must be repeatedly linked, let the search engine know what is your important page Don't forget to make a website map;
4, link to chain link optimization: link into and chain links have a big impact on Google ranking, Google is particularly valued, find some excellent website exchange links, is an important step in doing Google Ranking, It is also an important way to improve the PR value.