- Visit the SUN Developer Tool Marketing Project Group Manager Dan Roberts
"Java language is very easy to use, but Sun's software is not easy." I often have such ideas when people mention Sun, but now people will make an admire when they mention Sun's software. These deighters are not open to Dan Roberts, the developer tool marketing project group manager. In this time, when Dan Roberts came to Beijing to promote Sun Java Studio Creator, we were promoted, we have been interviewed.
1. J2se5.0, launched by Sun, is very shocking. In many places have changed, and the SUN Java Studio Creator has a Chinese official version, which is a good news for Chinese developers. Please tell us about these two products.
September 30 this year, Sun officially released the Java 2 Platform Standard (J2SETM) version version 5.0. This is one of the largest projects developed by JCP, and more than 160 experts have participated in its research and development. J2SE 5.0 provides more than 100 new features, bringing ease of use, high-performance, and high scaling capacity, system monitoring and management, and rich customer desktop feature, J2SE. The launch of J2SE 5.0 is considered to be the most significant upgrade of Java platforms and programming languages for nearly 10 years.
On October 20 this year, Sun issued the latest version of Sun Java Studio Creator with breakthrough visual development environment. The new version supports Mac OS X and Solaris operating systems (X86 Platform Edition) and provides free upgrade for past versions. The new version is also the first multilingual support version. In addition to supporting English, it also provides support for Simplified Chinese and Japanese, so that Chinese developers and corporate users can easily use this excellent productivity visualization. Development environment. Sun has always attached great importance to the Chinese market, and is also very pleased to provide more convenient development tools for Chinese developers.
2, although Sun is a leader in Java development technology, its software product sales are not satisfactory, please explain the reason for this situation?
In the technical field, Java has been supporting many communities to make great efforts to promote the development of software. But Sun is indeed ideal in product marketization, which is a big relationship with our company from the development of software products. This situation has begun to change until two years ago. SUN has increased funds and human investment in order to re-retrafaction, and hopes to be able to be able to be in the world with Microsoft, IBM, BEA and other manufacturers. After 18-24 months of hard work, I believe that we have a lot more than before, it has already reached a very high level, now Sun's software products are very competitive, there will be better results in the future. In addition, we have newly launched some distinctive software sales models, which have a great help to improve our market share.
3. How is Sun to cultivate new customers? Is there a collaboration with the college like other companies to let more people use their products?
We have our own business model or sales model. We use different modes according to different users, such as thin mode, according to each of the CPUs, we charge a certain fee. The most exciting now is that we can charge the fee according to each employee, just pay a deposit, you can get a complete product, such as application services, security servers, web servers, and more. This user can have the entire product line. No longer need to consider different software when developing, how to integrate these software, and we have special personnel to help them integrate, this is a great sales model.
For cooperation with the college, it is necessary, I agree with you. At our school, the school also taught these basic knowledge of VB. Cooperation with the college is also a goal of our goal, through the education in the university, let students have a better understanding of Java technology. Last week, our company opened a meeting, invited some people from the university, and some people in the consulting industry, discuss how it easier to get Java, making Java easier to apply, and more college students use, this is a very important step. Another important step is to localize the product, expand the product line to achieve maximum share, such as simplicity to NetBeans Chinese, this has been successful. In order to expand the market, we provide relevant technical training to the customers who use C, C , which prompted them to translate. 4, the relationship between Borland and Sun has been better. Now Sun has launched its own competitive products in China, will it hurt the relationship between two companies?
The relationship between Borland and Sun is the relationship between use and competition, in development and applications, but in terms of development tools, competitors, especially corporate tools. For Borland, their problem is to have the best system, the best standard, etc. to develop the best IDE, but Boland's runtime platform is relatively weak, and cannot win the full trust of customers. At this point, IBM is better, they can provide users with all things, from hardware to the software platform, able to integrate them together to protect the interests of customers and enhance corporate value. In addition, it is also important in China's price factors. In general, Sun Company and Borland are still a good partner. Sun now does the main job to pull developers using C and C come to the Java front, rather than competing with Borland, this is for both parties. Benefits, can avoid competition, but also allow more people to use Java, can use the Java development software system to use Sun's machines, etc.
5. Java communities have always been known as open, shared, but relatively other companies, Sun's open source is not big, how does Sun understand this problem?
In fact, Sun is the second big base of open source communities. It is a large open source software like NetBeans, and now J2SE, J2EE, and J2ME in the Java community are greatly convenient for software developers, so that our users can build applications. As for open source, we admit that many open sources are very good, but the core Java code of Sun is patented. The whole problem is very complicated, we need to spend the standardization to provide a better program to the user, but the Java core code will not be open. When there is no open source ten years ago, Sun has launched its own community, establishes cross-platform language, because our philosophy is open, it is very important in today's IT, choices and openings. Like open source projects, such as Apache, I also like it because they don't want money, but in the Java community, it is not open source, because Sun should ensure that the various versions are compatible, ensuring that the functionality of different platforms, so The development of Java is very good. If open source, users will worry, such as which version should be used in the Java version, which version is more conducive to its development, so we should control it, but our philosophy is open.
6, C # seems to be born to fight Java, because Anders Hejlsberg is borrowed from Java's advantages when designing C #, now the community is also very warm in the community, please Dan Roberts simple evaluation of these two languages? According to Anders Hejlsberg's article or introduction, the biggest logic problem in all arguments is that the platform provided by Microsoft can be developed across language, but its platform is not open, only on the Microsoft platform, this and Sun The company has a big difference. Sun has its own community, and its language can cross-platform, cross-language, this is the most essential difference, which can provide many possibilities and options to users. Java relative to C # still has a good advantage to use it when it is developed, there is no need to inherit the shortcomings of traditional C languages, but C #, according to Anders Hejlsberg, although it is a new language but C is still existing, For example, pointers, this is what users need to be counted. Anders Hejlsberg is previously the chief architect of Borland, and later, we have a lot of people from Borland, so we know what they think, know how Borland creates new language, create new technology, they The supplier does not have too much choice, but we have a choice, multi-platform multi-system is our advantage, there is a greater development space. We appreciate their ideals, but they don't necessarily have enough funds to achieve it, even if there is enough funds, it will face the risk of being prosecuted.
7. Mr. Dan Roberts is a member of the SUN Development Platform Strategic Studies. Can you look forward to the architecture of the next generation software development tool?
Two years ago, Java is a well-use language, but the use of Java's IDE is not particularly intuitive, and users are not easy to operate. Now these are greatly changed. As for future prospects, I think J2SE, J2EE is better in cross-platform, and more closely interoperability with other products. Now Sun and Microsoft are also in cooperation, signed some protocols on platform interoperability, and two platforms can be open and operability, which is very exciting. This is an aspect, and on the other hand, the architecture of future software development tools will primarily be based on service, service-oriented, and can also be combined with the functionality of network services, based on network services and partners or colleagues. Work. There are of course there are many, such as simplifying J2EE, adding more features, allowing people using other languages to transform to Java, and so on.
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