Read Lenovo: Go to the sharp knife to dance! Feel

Read Have a feeling. Similar to the author, I have been paying attention to the new association. Although the inside of Lenovo does not understand, from the outside world, Lenovo is indeed very difficult.

The comments of Lenovo have different, Chinese, Asia, Americans, Europeans, and so on have a big response. In China, many people know Lenovo and know IBM. Despite concerns, the universal response is positive. Places outside China, people only know IBM, very little heard of Lenovo. The public opinion is not known to "Poles" lentovo. It is suspicious of whether the Chinese people who can "play the capitalist countries" have been suspicious. The quality of IBM's PC products is worried, and the two distinct cultures Mind together with pessimistic attitude. Later, Wall Street Journal reported an elaboration of IBM strategy for IBM strategy. IBM supports Chinese companies to go to the world. The New York Times, , The media such as an important influence has been published some objective reports to new Lenovo. The transformation of public opinion stabilizes IBM customers in a timely manner. The stability of IBM customers is the foundation of Lenovo. However, temporary stability is not equal to no crisis.

The biggest danger of Lenovo is to play a banner or to each other. HP acquires Kangbia, one night, Kangbao's new PC is full of HP's brand. Of course, eat big, so easy. The snack is big, it is difficult. Because the European and American market recognizes IBM's brand, don't recognize the brand of Lenovo. Change the card now, equal to the card. No change, temporarily stabilizing the market but a greater risk. Two carriages ran around for 18 months on their respective roads, and the two bosses are all said, or a boss drives two carriages on a flag.

Since the establishment of Lenovo, Lenovo (Lenovo Group) has high-rise, China high-level, and Lenovo Holdings Co., Ltd., since the establishment of Lenovo, has no uniform diameter. Plus media self-caught up, manufacturing news, and makes various contest, causing negligence. In fact, no matter whether IBM PC or the quality and manufacturing capability of Lenovo PC products have no essential changes. Since the US important media transforms the negative attitude towards Lenovo, the volatility of the market is temporarily stable. And Lenovo and IBM global PC business are complementary in products, production, sales, and services, without anyone who eats the fundamental interest relationship. The process of integration is basically based on the advantages of both parties, and the Lenovo is adjusted to more efficient service, sales, and production integration management system.

Lenovo is urgent, is a large-scale propaganda to Lenovo in time when using double brands. To let the world know the lenovo. In addition to market propaganda, Lenovo urgently needs to establish a spokesmanship. The company's internal mill is inevitable, "the nest" is normal. However, the outer diameter should be consistent. The spokesman mechanism not only allows Lenovo to give people a unified professional, transparent, exploitation, and enterprising international company. It is also possible to effectively actively facilitate the process of the Lenovo high-level mill.