Gischannel - Marketing Channel Geographic Information System
Marketing Channel Geographic Information System --Gischannel is based on the needs of mobile operators to integrate channel service, combined with Geographic Information System (GIS) technology, to help mobile operators solve traditional business management and spatial properties The phenomenon, Intuitively reflect the business development of the real world, market management and customer service, master the relationship between various business data and geographic properties, better marketing channel management and monitoring, analysis and planning To consolidate mobile operators in the main status of the entire market value chain, truly facilitate customers, enhance customer satisfaction and loyalty, and take advantage of the new market competition.
System application goal
Marketing channel Geographic Information System --Gischannel can help mobile operators implement:
Intuitively grasp the distribution of marketing channels
Conveniently inquiring the operation information of marketing channels
Generate reports on the deep survey of marketing channels
Performance assessment and commission settlement for distribution channels
Master the customer's value to the value of business outlets
Master the consumer behavior and activity law of end customers
Rationally regulate market, strengthen channel service, maintain brand tension
According to the comprehensive intuitive geographic analysis, adjust the sales channel strategy, making marketing channels Geographic Information System --Gischannel Become:
Accessibility tools and work platforms for channel managers
Platform for channel performance assessment and incentive constraint mechanism
Search for channel spatial properties and its multidimensional information, query platform
Channel planning personnel channel structure perspective and layout platform
Main function module
Data extraction and pre-processing module
System management module
Archive data management module
Competitor channel module
Daily management module
Commissile settlement module
Comprehensive evaluation module
Defoction monitoring module
Channel query module
Channel analysis module
Regional planning module
GIS module
System Features
Based on data warehouse platform, combined with GIS technology
Parameterization management, rule customization of the feature library
Convenient data extraction and pretreatment, interface standardization
The system is simple, highlighting the management of the generation
system interface
