Whether it is for ordinary network surfers or webmasters, Google is the most popular search engine in the world. It processes the search request of 150 million daily, almost occupied
1/3 of all search volumes around the world. The network surfers have a soft spot for Google, which is due to the fast search speed and high-rate search results provided by Google. These are Based on Google-based complex
Text matching operation algorithm and the PageRank® system (web level technology) used by its search procedures. Below we will introduce you to Google's PageRank® system.
Google is welcomed by website administrators and Internet media service companies because it is not only using keywords or proxy search technology, but it is built in advanced web levels.
The technology is based on. The other search engines provide a rough search result for a variety of channels, while Google provides a search for itself, it produces the height produced.
Indefic search results. That's why website administrators will do everything possible to rank your website in Google.
Another reason for Google is favored is its website index speed. Submit your website to Google until you are included in Google, usually just two weeks. If your site is already GOO
Gle is included, then Google will travel and update a month, and update your website information. However, for websites with PR values (PageRank), Google Index Cycle will
Short.
Google's index / reinterpretation cycle is shorter than most search engines. This allows website administrators to edit the page properties of the website, such as web headings, heads of the text
, Big-character title, keyword distribution, of course, there is also an external link. Then they will soon find these changes to these changes to the web page.
Because Google is very popular, you need to know how Google's search engine works. If you don't know how it determines your ranking, then those who are just familiar with Google
The site of the ranking algorithm will be more than your ranking location. Let us now look at the Google's ranking algorithm.
Google's ranking algorithm uses two parts, the first part is its text content matching system. Google uses this system to discover search terms related to searcher typed
Page; the second part is also the most important part of the ranking algorithm, which is the Google's patented web level technology (PageRank?).
Let me introduce how to make the website have relevance, ie the algorithm of the text content matching portion:
When searching for a website keyword, Google gives a higher weight of keywords that appear in Meta Title. So you should make sure you contain it in your title tag.
The most important keywords should be based on your most important keywords to determine the contents of the web title. However, the title of the web page is not too long, generally between 35 and 40 characters.
As we all know, Google does not use meta tags such as keywords or description tags. This is because the text used in these meta tags cannot be seen for actual visitor. and
And Google believes that these metammarks will be used by some webmasters to fraudulently laying some popular keywords that are unsatisfactory, and to improve their website to this unhappy keyword.
Ranking, thus obtaining more visitors with improper means.
This feature that does not support Meta Tags means that Google will generate a description of a website from a few lines of text of a web page. That is, you'd better take your keyword or key
The phrase is placed above, so if Google finds them, it will improve the relevance of your website accordingly. Once Google can't find this related content, then you have to spend a lot
It is relevance to other parts of your page.
When determining the correlation of a website, Google also considers keyword density of the content of the text in the web page, so you have to make sure you have seen it through your entire web page.
Dry tips and key phrases. But to remember that "it is no longer", 6-10% of the keyword density is the best. Other strategies to increase page-dependent include: put keywords in the title content and thickening keywords appearing in content as much as possible. Google is now indexing an Alt property article
Words and count correlation calculations. So in your alt property, you should contain keywords to increase the relevance score of the website.
Increasing the last trick of page relevance is to make external text links on your website contain your keywords. In the external text link contains keywords to effectively improve your site-related
(Google is in the description of its PageRank technology, also mentioning the external links of the site when calculating the web page level, and is correlated).
How many keywords should I contain in the text link? This is a question of seeing the benevolence. However, I noticed that there are many websites in their swap link area, they have provided the corresponding text link.
Rong. For example: "Welcome friendship links, and use the following code to establish a link to this website."
Above we introduced how Google calculates the relevance of the website and how to increase the relevant knowledge of the website-relevance. But what method does Google use to measure a good or bad?
? The answer is the -google PageRank® system.
PageRank's founder Larry from Google
Page, it is part of the Google Ranking Algorithm (ranking formula) to identify the level / importance of the web page. Levels from 1 to 10, 10 levels. The higher the PR value, the better the page
Popular (more important). For example: a website with a PR value is that this site is not very popular, and the PR value is 7 to 10 indicates that this website is very popular (or extremely important)
.
When calculating the website ranking, PageRank will take into account the number of external links to the site. We can say this: The more external links of a website, the higher its PR value; external link site
The higher the level (if the Macromedia website is chained on your website), the higher the PR value of the website. For example: if there is a link to XYZ.com website on the abc.com website, then abc.com
The website must provide some good website content, so Google will take a link from XYZ.com as a ticket to the abc.com website. You can download and install the toolbar of Google
Check your website level (PR value).
So, is it, the higher the number of external links of a website (the more votes), the more important this site is, so it will get more when searching for keywords related to it.
High ranking? - Big wrong.
Google's emphasis on the number of external links on a website does not mean that you can establish a connection with any website without seeking policy. This is because Google is not simply by the compute network.
The number of external links of the station determines its level. If so, all website administrators can only do something - crazy switched links, and get the most external links as much as possible. Google
This is described in this: "Google doesn't just look at the number of votes of a website, or the number of external links in this website. At the same time, it will also analyze those voting websites. If these
The PR value of the website is relatively high (with considerable importance), and its voting website can benefit (also importance).
So, is it for a website, the higher the quality of the higher website quality and higher PR score, the better it? - Norty.
Say it wrong because -google's PageRank system does not just consider the external link quality of a website, and it will consider its number. For example, for a website x with a certain PR value, if your site Y is its only one External link, then Google believes that the website x will use your website Y to do its best external link, which will give your website Y more points. but,
If there is already 49 external links on the website X, Google believes that the website x just treats your website as its 50th good website. Therefore, the number of external links on your external link site is
Many, the PR score you can get will be, the lower it, and they are inversely relationship.
Say it is because - in general, a PR value is greater than the external link site equal to 6, which can significantly improve your PR score. But if this external link site already has 100 other outsides
When the link is linked, the PR score you can get is almost zero. Similarly, if the PR value of an external link site is only 2, but you are the only external link, then you get
The PR value is much greater than that of that PR value is 6, and the number of external links is 100.
This problem now seems to be more complicated. Don't close, see below this formula, you will fully understand, just need a little mathematical knowledge. Let us first explain what is damping factor. The damping factor is the actual PR score value obtained when you vote or link to another site. Damping factor
It is 0.85. Of course, it seems negligible. Let us now look at the calculation formula of this PR scorepoint:
Pr (a) = (1-D) D (Pr (T1) / C (T1) Pr (TN) / C (TN))
Where PR (a) is represented from an external link site T1, depending on the PR score value added to your website according to the PAGERANK® system; Pr (T1) represents the PR score value of the external link website itself; C (t
1) The number of external links owned by the external link site. Everyone must keep: a website's voting weight is only 0.85 of the PR value of the site, and this 0.85 weight average distribution
Give each external website to it.
Imagine a website named akamarketing.com, linked to the PR value of 4, the external link number is 9 website xyz.com, the calculation formula is as follows: Pr (AKA) = (1-0.85) 0.85 * (4 / 10) Pr (AKA) = 0.15 0.85 * (0.4) PR (AKA) = 0.15 0.34 Pr (AKA) = 0.49 That is, if my website gets a PR value of 4, the external link number is 9 Link, the last my website will receive a PR score value of 0.49. Let us look at the link if my website is 8, the external link number is 16, then the PR score I will get: Pr (AKA) = (1-0.85) 0.85 * (8/16) Pr (AKA) = 0.15 0.85 (0.5) Pr (AKA) = 0.15 0.425 PR (AKA) = 0.575 The above two examples show that the PR value of the external link site is important, the site The number of external links is also an important factor that needs to be considered.
Ok, you don't need to remember the above formula, just remember: When building an external link of your own website, you should find some of the PR values and fewer links. So that you
The more external link sites on the website, the higher your PR value, so that your ranking is significantly improved.
However, in order to improve your PR, one of your most should do is - Submit your website to DMoz, which is included in DMOZ, an ODP (Open Directory Project). As we all know, Google's PageRank® system is especially true for those portal network catalogs such as DMOZ, Yahoo and Looksmart. Especially for DMOZ. DMOZ link on a website to Google
PageRank? For example, it is as rich as a gold. At this time, the PR score value of the DMOZ catalog page of the site is also incompetent. I saw some sites,
Just because ODP is included, the price is multiplied, and the PR score is improved immediately on Google. This is because Google uses its own ODP version as its website directory.
ODP links are very important to PageRank? If your website is included in ODP, you can effectively improve your page level. Do not believe?
That's it. Looking for a word search in Google, you will find that in the first 10 sites of the search results provided by Google, there are 7 to 8 also appear in the directory of Google. This
The fact is enough to explain that if a website is not included in the ODP, it should not expect to get too much access from Google.
Submit your site to ODP and include it, it is not a difficult thing, just take more time. Just make sure your website provides good content, then in the ODP appropriate directory
Click "Add Site", follow the prompts to step by step. At least to ensure that your index page is included in. I said "at least" because although ODP claims only to collect
Record your index page, but in fact, there is no shortage of 5 to 10 pages on the ODP. So, if your website content involves a completely different piece, you can put the network of each content
The pages separately submit to ODP - but please remember that "the speed is not reached". Wait until Google updates its directory, you can see what you have changed.
If your website is included in Yahoo and Looksmart, then your PR value will be significantly improved. About "Yahoo submission skills", if you have time, you can read the following article "Yaho
o Submission skills. "
I personally love Zeal.com, just like Google, Looksmart is also a non-commercial search list from the Zeal network directory.
Let us continue - I am on a Tuesday to Zeal, I'm going to Zeal on Thursday morning. I have checked my logs in Monday.
Parts, found a lot of nominations from Looksmart, which has been included in Looksmart. Later, I got a look at my log and found that MSN has been based on the Looksmart database.
Updated its own database, and thereby enhanced good rankings brought me a lot of visitors. Think about it, within 6 days, my website appears in Zeal, Looksmart and MSN.
I got it. So if you have a non-commercial website, don't forget to go to Zeal.com to submit your website!
Before you submit your website to Zeal.com, you have to test it through it. Don't worry, this test is very simple. If you are a website administrator, and your website has
In the case of the three major well-known network directories DMOZ, Yahoo and Looksmart, I guess the PR value of your website must be high, and the search ranking will not be poor.
Overview: 1. The main keywords and key phrases are included in the title tag (Title Tag). 2. Improve the quality and quantity of the external links of the website. 3. Enable the site to include three well-known network directories DMOZ, Yahoo and Looksmart. -------------------------------------------------- ------------------------------
Excern: PageRank's improvement can effectively improve your page ranked in Google, but not saying that the higher the PageRank, the more ranking. Some websites do not be high, but more PageRank
AgeRank high website rankings must be before. So you should work to improve the PR value of the website while optimizing the website. In my opinion, improving the best and the easiest way to:
1. Provide interesting / valuable website content, which people will take the initiative to make mutual links, thereby improving your external link value.
2. Submit the website to major portals, which significantly improves your website ranked on Google.
3. You can add the website to the industry portal site, online forum, message book, etc., etc., allow you to add a website link.
4. Exchange links to other websites to increase link weights
Author: thinker Source: www.20cn.net
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