From a certain extent, the simplicit plagiarism of the Digital Digital, Guo is apparent to IBM.
Shenzhou digital copy IBM?
Text / This issue is stationed in Beijing
So far, the head of Shenzhou Digital Guo is a recognition that the attitude of IT services will be too optimistic.
Half a year ago, "2004 IBM Integration Technology Forum" was held in Shanghai. The forum is the first to interpret the integration of "on demand" for the first time, and newly launched the concept and technology of "integrated calculation". Shenzhou Digital As the "The Supreme Special Sponsors" of the General Assembly "participated in this forum, the CEO of Shenzhou Digital did a speech that" IT service on demand "at will.
Through this speech, we can clearly discover that the Digital Digital of Shenzhou, which has been self-employed in its professional IT service, is the largest competitor - IBM's faithful and followers!
Guo Wei believes: "As a world-leading IT company, IBM's concept of guiding trends made in the industry, most of them originated from experience in their own development process. The new concept, new theory must meet the entire IT industry The development trend. "Guo is the praise of the words of IBM."
Is it in line with the global development trend, it must be in line with "China National Affairs", suitable for China's IT service enterprises and China's market?
Simple COPY
Obviously, "On Demand" proposed by IBM is the angle of standing in multinational companies. The customer it faces is a large enterprise in the world's top 500, which basically completed the value chain integration, and must stand in the perspective of globalization.
The IT industry will develop in the "On Demand" direction may be an inevitable trend, IBM has summeded this concept, refined, after "On Demand, on demand", the Queen's Demand is proposed for its "on demand" concept. - "IT service, on demand", Shenzhou digital movement has been widely suspicious of the industry, is the "super imitation show" of the "in-demand" of Shenzhou Digital? "
Guo is very calm, "imitating itself is an innovative", such response affirms "IT service with the needs of" actually "On Demand's on demand" domestic COPY version, just IBM is very "generous " Translation is "in demand" is quite well. "We use this 'action' word, it is a proactive, enthusiasm, and also contains the meaning of continuous development through our efforts to continue to develop forward in IT applications. According to market changes and changes in corporate development, The demand for IT will inevitably produce some changes, but many of the past is passive, customers will stood in their own reality, then propose IT planning, and then help them achieve, now we hope that they can provide them with more forward-looking product."
Guo is also acknowledged that IBM's "on demand" has a difference with the "on-demand" of the code, but in fact, it is more worth noting that the "on demand" proposed by IBM is definitely the highly digital digital I am not obvious, the Dangzhou Digital is in the "foreign version" in a hurry to COPY, is there a "kg two"?
Lack of successful inertia
As early as 2000, McKinsey made a new company in the next five strategies for Shenzhou Digital.
McKinsey provides three roads to China Digital: One is through e-commerce renovation distribution system, becoming a supply chain management enterprise, and the example is Ying Mai International and Hong Kong Lifeng; the second is to distribute forward by channel distribution, become a contract manufacturing enterprise, example It is Flextrix; third is the supply chain management, software integration, and network basic equipment three arrows, and finally in the big flag of IT service. Guo is the toughest article, according to McKinsea, as long as it is done, the Digital Digital can reach several times in the capital market. "If we always make a distribution, it is always like a bullish scorpion." Guo Yi has repeatedly said that in this sense, "Shenzhou Digital Enters the software service area, not just simple Transformation, but from the idea to improve the company. "
In 2001, Shenzhou Digital Happiness hit a slogan of "IT Service China" on the giant street sign, and the big Zhangqi drummed to the service, and set a magnificent "30 billion yuan" target.
However, reality is obviously far from McKinsey to Guo Shi's blueprint, and the transformation of China's digital digital is not smooth. Since the Digital Distance of Shenzhou, distribution is the only business that grows. The ratio of IT distribution business accounts for the total turnover of the company has risen to 86%, and this number is dedicated to the Digital Digital Digital. A person from a well-known consultant company in China said: "From the perspective of financial statements, the share of Shenzhou digital software and IT services actually does not rise, but it is stagnant or even decline. And from the market performance, Shenzhou Digital Whether it is software or IT services, there is no very competitive product. Whether it is brand influence, or customer influence, it is far from reaching their influence in the distribution. "
Three years later, the grand goal of "30 billion yuan" is enough to make the Digital Digital to the laughter of others, and Guo, who is a Digital Herrovers, has had to admit that the problem is simply "."
Guo is considered "Time and facts prove that this direction (IT service) is not wrong, but the speed is slow." In addition to objective Chinese companies IT market recognition is lower, the strategic development and execution capabilities of Digital China are also a major factor.
In the people who are familiar with the code, "When a strategy is established, the organization structure, talent architecture should be adapted, but in the process of adapting, the Digital Digital has gone a lot of detours." Although it is proposed to service to IT services The direction of the transformation, but the internal organizational structure, incentive assessment system, the personnel of the leadership team, but there is no complete entry "role", adapt to this strategic demand, and the speed is an inevitable result.
Moreover, in this process, the Digital Digital and Lenovo have made the same mistake. "From the beginning, we can see the problem too optimistic. Under the influence of online bubbles in 2000, we have too much awareness of a lot of things." However, things will not be as simple as they imagined. "Although we also put e-commerce at the time, it was a long-lasting battle, but it was not enough to understand its arduousness.
In the past 2004, digital equipment products became the highlight of China Digital Market Growth. For the Digital Digital, a self-cultivation of the domestic professional IT service company, this result is very "ironic" meaning.
After experiencing all kinds of hits and quo, the Digital Digital saw that IBM proposed "on demand", is it based on the shallow film, seize the mentality of "life-saving straw"?
IBM digging the code jump
Regardless of the "ON Demand" concept regardless of the "ON Demand" concept, as long as you are in the IT service area, the Digital Digital must compete with IBM's super-large enterprise.
In contrast to IBM's power, Guo is a very image of a very image. "IBM is a big cook, we are a small blade, because our brand, technology does not have IBM strong." In real life, we I know that the small blade is a tool between the capture of the chef, Guo is so metaphor, can't help but knead with the Digital Digital Digital. Another paragraph of Guo is even more amazing.
Different companies demand due to different levels of development, the same needs are different in different development phases, how to meet such a wide range of needs, is the topic of the Digital Digital.
"Providing customers with IT needs of the initial stage is our traditional ability; the ability to meet relatively high planning requirements is our hard work in the past three years. From traditional distribution enterprises to IT service enterprises, this experience makes us Have a lot of power. In these years, its own development process has made us experience and understand different needs in different development phases. This is not a pure software company, or the consultation company can have. "Guo This confidence is full, "We are different from IBM, the starting point of our evolution is a distribution company, so we have no brand complex."
As we all know, IT services are the most important of brand, project management capabilities, master resources, and integration. From IBM, you can deeply understand these elements. The reason why IBM can get huge success in the IT service market, which is much better than its huge brand pulling force. Under the influence of IBM, "Brand" has become an indispensable factor that IT service enterprises lead to success. The Digital Digital public abandoned "brand" elements. What is it?
From the current situation of China Digital's business, IT services only account for ten percent of the group's total collection. About IT service business will reach the proportion of the entire group in the future, Guo is a similar foreign word. " "Slip", "We now the best way is not to predict the future, but build a good business structure, making this structure 'on demand', we divide our business into three major modules - traditional distribution, value added Business and IT services, changes between the three modules are related to changes in the entire market. From the current China's market situation, the proportion of hardware, software, and services is in an unbalanced state. If we don't have to pursue the average development between the three business modules, it will inevitably twinkle with the market, I feel that it is very meaningful. "
In this way, Shenzhou Digital Learning IBM has reached the point of joining. IBM may also be quietly digging, Guo is a person who is jumping with him, only shouting: "Who will buried me!"
IBM has become a factual monopoly, how to break this pattern, the alliance is a key.
Joint blocking IBM
Text / special reporter Cao Yu
In China IT service field, companies that have tried to initiate challenges to IBM have left, and ending in this middle large-end IT service strategy finally ended with "Pug" A letter failed.
When we combed Lenovo's development trajectory on IT services, the surprised found that Lenovo's walking path and IBM through mass mergers and acquisitions were so similar, the only difference is that Lenovo did not IBM's gene, simple transplantation and cloning are unreasonable, and the association has failed.
On the way to the IBM IT service, who will be the next next family, as a "compatriot" brother, Shenzhou digital, also started the IT service, followed the movement, the mobile phone business failed, the distribution business growth room is limited , Guo is the idea of providing IT services in need, replacing the "three paragraphs" and teaching, Lenovo did not succeed, Shenzhou Digital can go right?
IBM IT service is not copied, in the field of IT service, IBM has established a powerful industry barrier, from the technical system, brand induction, scale, IBM has formed a closed-loop structure that blocks the entire industrial chain, then this A closed-loop IT service architecture wearing its advocated concept hat gradually becoming an invincible warship. IBM has become a fact that the actual standard maker. The standard means monopoly, although IBM does not recognize that it has created industry barriers, but IT service must talk to IBM reality has already exposed it. In China, we consider how to break the situation of this IT service, how to tear open mouth after IBM IT service barriers. Especially with China's telecommunications, financial and other key areas have been infiltrated by IBM, we need to think more.
IBM's ambition
China IT Service Market has increased to $ 373 billion last year, but some investment in the market not only improved efficiency, reducing costs, but also dragged the hind legs, and IDC China chief analysts said in an interview with reporters. Previously, for IT service concepts such as IBM, HP, and some people think that China's current IT service market is a serious demon deformity.
When IBM acquired Puhua Yong Road at $ 3.5 billion, some industries began to exclaim, IBM will cover the sky in the IT service field. In December 2004 IBM completely gave the PC with the notebook to Lenovo, IBM has a feather in the IT service field. When the key point, when someone else seems that IT services dragged legs, IBM has treated themselves as their core competitiveness and profit center.
The forecast of the year has evolved, after acquiring the Advanced Warning consulting department, IBM has created a "huge aircraft carrier" containing the entire IT industry chain. From the front-end consultation, the program to the downstream hardware, software, system integration, and the backend service, every part of the IT industry chain, IBM has the most powerful team.
IBM program is to rely on high-end counseling capabilities to extract IT services. Through strong hardware, software, system integration, and maintenance capabilities, the entire IT service is obtained, so that the entire value of the value is, maximize the profit, and will Competitors are blocked outside the door.
IBM patent assistance standard
As an important weapon for information technology services, technological innovation and market competition, IBM attaches great importance to development patents. According to reports, IBM 2003 has been gathered in the United States in the United States. In addition to hardware and components, there are more than 1,000 patents in IBM2002, in addition to hardware and components, this is the company's IT service strategy. Provided strong back shield.
In addition to hardware devices such as IBM, notebooks, mainframes, IBM's most powerful five large-scale matrices in IT service are more patented, including application server Web Sphere, collaborative software Lotus, database software DB2 and later By acquisition of Rathional Ruiji software.
Undoubtedly, monopoly middleware is obviously more important than the level of the application software, as a development platform for enterprise applications, IBM develops its ISV (independent software developer) partners in the world, promoting their middleware in the league Architecture, and intermediate parts system is a completely standardized process.
In China, IBM promotes its own software system through the "Talent Incubation Plan" and Technical Service Conference, as IBM in the old position of IT service field, in the IT service industry, no doubt. With more and more software developers "unity" around IBM system, this monopoly service system will be spread unlimited.
The commercial software system promotion plan is the process of the artillery industry standard. Although IBM will be "win-win" with the software developer's relationship, it will naturally bring IBM when the cooperative activity sells the application. Middleware, server, installation and commissioning, system inheritance or even business consulting services. Some insiders believe that IBM is similar to the ISV's free training program, but now I am playing a brand of charity, but I will eventually hit IBM brand brand, invisible to help IBM becoming an authority of industry standard settlers.
IT service out
After the removal of the IT service, it has declared failure, and there is a fresh independent enterprise in China, including the IBM, including UF, Kingdee, and Shenzhou Digital is often the battle, but the soft rib is the level of the basic industry application software. Therefore, IBM cannot be shaken at the rooted position in the IT service field.
Although some people think that in IBM's IT service is difficult to form a situation like Microsoft monopoly operating systems, even if they remove their penetration part of the software middleware system behind the hidden, single one is IBM's funding strength, brand status and dozens of dozens The concept of "on-demand" that is "with the response", the domestic software company has been difficult to think.
Ni Guangnan, the Chinese Academy of Engineering, said in an interview with reporters that domestic software should be used by the intermediary products of independent intellectual property rights, in terms of underlying technology, safety and encryption algorithms, in order to provide national informationization such as e-government, e-commerce and industry applications. The construction provides the most powerful foundation guarantees, completely breaking the monopoly of similar products such as IBM, such as IBM.
On December 18, the financial IT service alliance used by UF Financial Company was formally established, which may be the first test water through the industry alliance in China. Obviously, IBM has a market share in the hardware and background business management software in the financial sector, especially in the underlying technology, safe encryption algorithm, we must have enough voice.
However, the "China IT Service Alliance", which has previously appeared, the "China IT Service Alliance" has a fattened weak point is that the alliance is too loose, just a simple business, the hardware and software on the industrial chain. Union, and this is unable to form a challenge from the root object IBM, HP and other vendors.
Moreover, IT services have been running in China. As the future, it may control all China's information-based IT services, and its strategic status has highlighted, in China IT service enterprises scattered, chaos, small situation, only standing At higher levels, the relevant departments of government departments have been established to cut the underlying technology to have hope to avoid the formation of international standard barriers for IT services.
Take industry joint development, jointly promoted special industrial models must break ice, otherwise the Chinese will lose very much in the IT service area. Zhu Xi, secretary-general of the China Software Association Middleware Branch, also emphasized this point of view, in the powerful middle part of IBM, domestic middleware manufacturers can only fracture, in order to break the market monopoly of foreign manufacturers attempt to form.
