SK: A strong hospital giant crocodile
The Chinese health policy is gradually released, and the new wealth is about to go to the table, and multinational companies are prepared.
On January 19, 1914, the US Valley Rockefeller said in the founded foundation Board of the Foundation: "China is undergoing a huge change, there have been opportunities, which do not exist in the past, this is the foundation of the Foundation should consider "One year later, the Rocke Foundation acquired the Association Medical Talent with $ 200,000 and restructured the establishment of Beijing Union Medical College. Today, Beijing Union Hospital has become China's largest hospital.
Today, 90 years later, if Lao Lukfeller is still alive, he will not be able to talk to China to find a hospital project. According to industry insiders, there are currently at least $ 6 billion in foreign investment in China's medical market. Unlike the original Lao Luo, the "International Assistance" flag is different. These foreign orders are extremely frank - to China to open up new markets. Chasing new profits.
"It is undeniable that foreign investment enters the medical industry for interest, rather than humanitarian assistance," in a quiet Starbucks in Beijing Wangfujing Street, Liu Yanqun said to "Economic" magazine, the foreign hospital is like multinational companies, its mission It is for high profits, although foreign hospitals are also involved in the prevention and treatment of public diseases and the first aid of poor people.
Liu Yanqun is a vice president of Beijing Ericsson Hospital, the South Korea SK Group. Under the watering of his heart, this family currently has the largest hospital in China, is about to usher in a birthday.
China has the most ideal market
For the first time I walked into the outpatient hall of the Aikang Hospital, I might happen: I am not very like a hospital.
A circle of red fluffy sofa, a four-way glass coffee table, a fish in the glass water tank, a glass of green landscape plants, vaguely beautiful light music, it is easy to think of the high-end hotel lobby. There is no pungent formalin's flavor, only a burst of fragrance, the waitress in Qing Dynasty, the waitress will make you feel more.
Indeed, this is a different hospital. Established in the Sikang Hospital on the side of the CBD business circle of Chaoyang District, Beijing, clearly positioned the service object in a family of more than 20,000 monthly income, the business scope is dominated by medical beauty and health, and implements personalized membership system and healthy housekeeper. system. Some insiders said that this is a medical "value-added service" for the wealthy class, "is" a weak link in the Beijing Medical Service System ".
SK Group survey found that a three-level hospital in Beijing, the general annual turnover will not be less than 400 million yuan, and the highest number can realize annual turnover of 1 billion yuan, even nearly 2 billion yuan. It has more than 1,500 people who are resident in the population, which can bring a constant income for many medical service agencies.
At the same time, there are several numbers to make SK excitement. First, there are 26,000 families in Beijing's annual income in more than 60,000 yuan. Second, there are more than 40,000 Koreans in Beijing. The third is more than 100,000 foreign companies, and the four is 500,000 foreigners in China. More than people. This huge "consumer group" in the ideal of the SK Group almost no need to make market cultivation. And this part of the time is valuable, and it is used to a comfortable visit environment, often by the vast majority of public hospitals "to drive away".
On December 30, 2003, the Aikang Hospital of 35 million RMB was established in Chaoyang District, Beijing, and the SK Group has 70% of the shares. The International Exchange and Cooperation Center of the Ministry of Health of China is 20%, with SK. A close-up of China's relationship has a 10% shares.
After three months of trial industry, this home was formally opened like the hotel's hospital. After 9 months, "guests" received more than two hundred people.
Need a good guide
Although China's medical service industry is infinitely potential, it is not "rich to have a lot of things". The story of Beijing Toronto International Hospital for a sensation of Beijing is a vivid "reverse textbook".
As early as 1997, Beijing Integrated Investment Company and Canada Healthcare Institutions (China) Co., Ltd. established Beijing Toronto International Hospital, mainly for foreign guests and China's wealthy classes. The total investment in the first large joint venture in this family has reached 60 million US dollars, additional Holdings, accounting for 51% of the shares, accounting for 37% of the company. In May 1999, the Toronto International Hospital in Beijing Economic and Technological Development Zone is open. However, in this two years, there is no international hospital that has encountered policy barriers when prepared, but the loss is serious, and the loss is serious, and the Canadian experts have retreated, and finally by a company in Nanjing. United States Grassia Medical Group Joint acquisition.
Therefore, when the SK group planned to be in the Chinese medical service industry, he got enough warning from the Toronto International Hospital that died - looking for a Beijing medical market, and quickly opened the "wizard" "wizard". The SK Group selection is Liu Yanqun with a professional background of hospital management and professional history. I have managed Jiuhua Villa International Health Club Co., Ltd., and later in the first member of Beijing, the Chinese medicine clinic was asked by the general manager Liu Yanqun, with the color of "Professional Dean".
It is worth mentioning that Liu Yanqun at the time "Hao Rudder" is a Chinese and foreign joint venture medical institution approved by the China Ministry of Health. The China Strategic and Management Study will be founded with the American Chinese Ang International Co., Ltd., and hired. 108 famous old Chinese medicine practitioners in China have influential in the industry.
In addition, the Aikang Hospital also dig many doctors from Beijing Union, Peking University Hospital, and many doctors who have a large proportion of Aikang Hospital with only 40 medical staff. In terms of manpower, the SK Group is close to the Chinese medical market, but it is only accepting the Chinese market, which is just the first step.
Back on the big tree
One more important step is that it must be eaten and strive to "control" China's relevant health policies, because the market to be in China will continue to develop, inseparable from close cooperation with government departments.
In the final implementation of the SK Group, the second major shareholder who occupied 20% of the Aikang Hospital is the International Exchange and Cooperation Center of the Ministry of Health, which is a window of the Ministry of Health, the Ministry of Health, the window of the Ministry of Health, and the business. Department of International Cooperation, for the Ministry of Health directly under the institutions.
In fact, in the process of cooperation with the Shanghai Municipal Science and Technology Commission in 2002, the SK Group smell the benefits of "the tree is good." In May, the SK Group has also established a cooperative relationship with the China Ministry of Health through a huge public welfare action, namely the Chinese Ministry of Health has signed a "Western Health Key Talent Education Plan - Ministry of Health - SK Joint Scholarships, the SK Group has invested 1 million yuan per year within 3 years, which is used to cultivate medical and sanitary talents in China.
It is obvious that in the Emang Hospital project, the Ministry of Health International Exchange and Cooperation Center can not only help SK Group better understand and "use" China's policies, but also directly contribute to the market, because The center has signed a variety of cooperation agreements with nearly a thousand hospitals across the country.
From the blueprint planned by the Aikang Hospital, it is not difficult to find its second largest shareholder's importance in all links. As CEO Cui Express said that the SK Group's development strategy in China is long, and cooperation with the Ministry of Health International Exchange and Cooperation Center is also "previously discussed". If the SK group is intended to establish a profitable hospital in Shanghai, Guangzhou and other cities, the center understands a lot of situations and the operation will be easier.
Liu Yanqun's "planning" is more older. In his view, the Ministry of Health International Exchange and Cooperation Center as a window outside the Ministry of Health, but also allows SK Group to have a good brand effect in China, but also becomes entering Southeast Asia and even Europe and the United States medical market. One of the best pass.
SK's grand layout
In fact, the establishment of the Aikang Hospital is just the prelude of the SK Group to explore another market support point in China. Founded in 1953, SK Group, who has played through the establishment of diplomatic relations between China and South Korea, more than $ 40 billion, is currently the third largest multinational enterprise in South Korea, with South Korea's largest refinery and 48% gas station. After the acquisition of Korean Telecom, it became the largest communication network merchants in Korea in the 1990s. By the end of the last century, after entering the two major industries entering energy and information communication, SK Group urgently need to open up new investment in foreign countries. They first turn their attention to China. Sun Jiyi, president of SK Group, was publicly stated that in the future, SK plans to create a SK company in China in China in China, and the business will be involved in many different fields of China.
However, the situation of reality is that the two major industries of SK cannot be played in China because China's oil and telecommunications industry are still difficult to obtain market access. In May 2000, the China Ministry of Health and the Ministry of Foreign Trade Union issued the "Interim Measures for the Administration of China and Foreign Singaporean Cooperative Medical Institutions", the first time to give foreign investment in China's medical service industry holding status, let SK Group have seen huge business opportunities .
In fact, SK Group has been interested in the medical field, and there is still one of the earliest pharmaceutical companies in South Korea. But SK is unable to pioneer in Korea. At the beginning it tried to build a medium-sized hospital in the bustling street of Seoul, it was due to the restriction of the Korean health policy and the opposition of the surrounding miniagia, the community hospital.
In 2000, the SK Group quickly established a Life Division in Shanghai, China. In August 2001, SK Group comprehensively cooperated with Beijing Guang'anmen Hospital, in addition to providing funds and equipment, Sino-Korea technical personnel exchanges and academic exchanges were also organized. The decided research direction is how to screen the effective ingredients of anti-cancer in natural drugs.
In November 2002, the SK Group established the SK Life Science Research Center in Zhangjiang Development Zone, Shanghai, and cooperated with the Shanghai Municipal Science and Technology Commission. The research and development of drugs was carried out, followed by cooperation with China University of Traditional Chinese Medicine, and began to carry out pharmaceutical factories Acquisition. However, in the area where the investment cycle has not yet been reported to any new drug.
Although the previous layout is quite smooth, on the industrial chain planned by the SK Group, it is always lacking a complete terminal, which is a blank of the SK group in the health service.
As early as 2001, the SK Group became interest in Beijing's medical service industry, and he was in contact with Liu Yanqun, which is the general manager of Yang Huang Guojun, but it is only to do some medical industries, and has not yet prepared the hospital. .
At the same time, Cui Express, the person in charge of SK (China) Life Science Division (now the CEO of Aikang Hospital), launched a market survey in several major cities in China, and finally, the conclusion is that China is forming a huge medical treatment. The health consumption market, and the policy level is gradually released, and the SK has created a thousand investment opportunities. This survey results accelerate the pace of SK Group Headquarters invested in China's medical service market.
In 2002, the experienced Liu Yanqun joined the SK Group from the position of the general manager of Yanhuang Medical Museum, and its main mission is to establish the first foreign investment in Beijing in Beijing.
In June 2002, SK (China) submitted a project planning book to the headquarters, with the intention and beauty, and established a comprehensive hospital in Beijing, and then expanded in the starting point. " In November of the same year, the SK Group's board of directors adopted this global medical expansion plan.
In the next year, the hospital preparation report was approved by the Ministry of Health and the Ministry of Commerce. After approval of the Beijing Chaoyang District Government, Erickens finally listed before the end of 2003.
At present, it is facing a good time in China's medical service industry. The SK Group further increases the pace. In addition to broadening the business scope, it is also possible to expand to urban countries outside Beijing, but more will be completed in the acquisition. No accident, 10 years later, there will be a large foreign medical group with 50 chain hospitals in China. Advance in the policy mine area
Liu Yanqun accompanied a Korean friend to see lumbar spondylosis, queuing and payment, and the medical expenses preceded in front of the queue were in front of the queue. Korean friends asked him, why did the citizens go to the hospital for treatment, and they feel expensive for five or six hundred yuan, but it is not hesitant here?
Perhaps in Korean friends, people in the actual consumption of state-owned hospitals are not necessarily less than foreign capital hospitals, but "cost performance" is much lower, and foreign foreign hospitals with high service quality. But he may not understand that it is a medical insurance in the state-owned hospital to see a medical insurance, and the customer has a considerable part of the cost of "pad". It is possible to reimburse.
In this regard, a medical investment expert who did not want to be named indicated that the policy risks faced by Chinese and foreign medical industries, first in people with two characteristics of the hospital's public welfare and profitability, so there is a policy for foreign hospitals and private hospitals Sexual discrimination and unfair limit.
This is the same as the conclusion that the US consulting company hired by the SK Group. This consulting company analyzes that the competition in China's medical market is very unfair. It is too risky. If there is a taxation in terms of tax, foreign investment is taxed as a profitter hospital.
For example, China's medical insurance and medical doctors are not framed. The compensation system of "medicinal health" unique to Chinese hospitals has seriously distorted China's medical and drug market configuration mechanisms. Therefore, this consulting company's suggestion is, "Do not easily gamble in this distorted market."
In fact, the Aikang Hospital of "I don't listen to the advice" has also suffered the market irregular and competitive harm, not only from the technology introduced by South Korea by others "plagiarism", even a health butler, hospital internal management system Waiting for the "grafting" very quickly. Liu Yanqun said quite in touch with the Chinese market, and there are many uncertain factors that may interfere with you. Therefore, like most foreign investment plans, Aikang Hospital will periodize their investment recovery in six to seven years.
Another example is to start the Aikang Hospital project, they have to prepare two reports, one supply to the company, mainly about business models, entry and withdrawal strategy and risk avoidance, another content is completely different It is reported to health administrative officials, and they are not profitable prospects, but how big is the impact of technology and projects to the Chinese medical industry.
Perhaps because of this, like a 50-bed Aikang Hospital, most of the foreign-funded hospitals entering China is dominated by specialist, such as ophthalmology, oral, obstetrics, bone injury, etc., and positioned in high-income groups, "Not only I don't have a impact on the public hospital market. In fact, it is still a supplement. However, the development of foreign hospitals is also limited. "An expert in the Ministry of Health The Health Economics of the Ministry of Health said.
At the same time, the expansion of state-owned large hospitals is in full swing. In April 2003, Beijing Tongren Hospital has obtained a huge credit of 5.1 billion yuan from China Agricultural Bank. The price of 336 million yuan was acquired in Beijing Jinhong Hotel, which changed it to accommodate nearly 1000 beds. Hospitalization building. In June 2003, Beijing Union Hospital merged with Beijing Posts and Telecommunications Hospital, a new hospital aircraft carrier was born in Beijing. At the end of last year, Peking University and Association Medical University decided to financing, two large hospitals, estimated about 5,000 beds, with more than 6 billion yuan. This has a large extrusion of foreign capital and market space of private hospitals.
Despite the fact that the current medical system changes have been windy, there has been no relevant documents have been introduced so far. For foreign investment, in addition to several rough regulations in the "Interim Measures for the Administration of Sino-foreign joint ventures" issued in 2000, many confuses encountered in the Aikang Hospital have no clear answer.
