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Creating each multimedia project will contain graphic elements: background, characters, interfaces, buttons ..., multimedia products cannot lack intuitive images, just like newspapers, graphics are the most basic elements of multimedia.
In the wide space of computer art, although the meaning of beauty is the same, the angles and methods created in different fields are different. For example, the plane is always based on a view, while three-dimensional should create an object on top view, front view, side view, and perspective. The plane focuses on the composition, color and expression of the mind, three-dimensional, focusing on model, material, animation, scene, plot, etc.
Therefore, the goal of the plane design is to create a vital graphic object form.
The process is complex, including:
a. Creative dynamic;
b. Create a sense of resistance to external forces;
c. Create a sense of growth;
d. Create an overall sense;
e. Break the feelings.
Today, there is a bit of certainty that the field of design is expanding, this is a world that needs to be designed. Refused statistics show that China has more than 700 formal school college teaching institutions and is still increasing. The number of students will grow, which makes the design education of teachers and the quality of quality and the lack of quality, and the power is not from the heart and the theoretical basis, and the design and understanding of the design and understanding of the design. In a bad fact, the designer has not had the principle. And indirectly cause huge visual pollution to our living space. Who is responsible for our visual space? !
Although this article starts from the big design concept, it is more biased towards the plane design direction, summarizes the design, flat design knowledge structure, flat design, the design element of the flat design, the style of flat design, the style of flat design, etc. Wait, according to my personal understanding, combined with a lot of information, the purpose is to reveal the basic issues and core spirit of the design. Summary of the problem of universal meaning and role in designers, so that designers can understand their own knowledge structure, literacy, principles, professional ethics, responsibilities, etc.
The content of the paper, in order to avoid dogmatization, consider the gap between theory and practice as awareness of design, thinking of the method, which only has general guidance.
Chapter 1: Understanding Graphic Design
Understanding the definitions and concepts of the design will be the first step in design, which helps to understand our scope of responsibility as a quasi-plane designer.
Section 1: Flat design and classification
The word is designed to "Design" in English, including a wide range of design and door buildings: industry, circular, decor, show, clothing, graphic design, etc., and the name of the planned design is very difficult in the usual expression. Because now there is a more deeper, traditional definition, such as the current definition, such as the existing graphis design visual communication design, decoration design ..., this may have a big relationship with the characteristics of the plane design. Because the design is omnipotent, the plane design is omnipotent, from the scope, it is related to the plane design, from the function, "the visual communication has been adjusted to some degree of behavior," said it is visual communication, ie Decorgenous design or decorative art design is recognized as an extremely inaccurate name with a very incorrect name.
Now, in the case of the scope of the plane design and connotation, let's take a look at the classification of plane design, such as image system design, font design, book frame design, draw design, packaging design, poster / poster design ... How many designs are required to say how many needs.
In addition, business design and art design is obviously existing.
Section 2: Conceptual design of flat design is a purposeful planning, flat design is one of these planning will take the form, in a flat design, you need to use visual elements to spread your vision and plan, with text and graphics Communicate to the audience, let people understand your ideas and plans through these visual elements, this is the definition of our design. The survival of a visual work should be seen if he has the energy that is moving others, whether it smoothly passes the information behind it, in fact, she is more like interpersonal relationship, according to the charm, your design has grabbed people. Does the charm? At first sight, it is still water to the drain, you need a gentleman who is a Wen Wenya or a non-trimming rebellion, or a rigorous scholar. In fact, the planar designer is a multiple role. You need to know yourself, you need to investigate the object, you should be a member of the object, but not to invest it, praise, your design represents the customer's products, customers You need your feelings to touch others, you are actually "selling" people, graphic design is an art that is closely related to specific purposes.
Section III: Characteristics of Graphic Design
The design is the combination of technology and art. It is the product of commercial society. It is necessary to balance the ideal art design and creative in commercial society. It is necessary to objectively and restraint.
Design is different from art, because design is to meet the aesthetics, it is necessary to make practicality, ideas for people, people-oriented, design is a need, not just decorative, decor.
The design does not have completed concepts, design needs to excel, constantly improve, need to challenge yourself and declare war. The key to the design is that it is found that only the in-depth feelings and experiences can be done, and Impress others a challenge to the designer. The design is to be touched, enough details itself can touch people, graphical creativity itself can touch people, color taste can touch people, material quality can touch people, ... a variety of elements of design for organic artistic combination. Also, designers should understand that rigorous attitude itself can cause vibration of people's minds.
Chapter II: Graphic Design Road
The design of the design may have a lot of different ways, because this is a designed diversified knowledge structure decision, no matter what you used, no matter how you have, after entering the design area, your previous experience will affect You, you will face the possibility of challenge and elimination, just as, you want to create greatness or never possible.
Section 1: Do you confirm that you have to enter this area? - Designer's knowledge structure
Design diversified knowledge structures will require designers to have diversified knowledge and information acquisition.
Step 1: From point, line, face, learn to master the plan, color composition, three-dimensional composition, perspective, etc. We need to have objective visual experience, establish a rational thinking, master the law of vision, understand Design element this concept.
Step 2: Do you draw a sketch? The 1998 Australian Industrial Design Advisory Commission's survey results, the first three skills that design professional graduates should have: "There should be excellent sketches and freehand pain, as a visual graphical expression of fast and unstormy Painting art is the source of design, design sketch is the paper form of thought, we have reason to believe that painting is the foundation of flat design, the foundation of the design of the plane design! "
Step 3: What are you missing? Lack of learning on traditional courses, such as ceramic, print, watercolor, oil painting, photography, calligraphy, Chinese painting, black and white painting, etc., too much, you still ask yourself! Regardless of how these courses will strengthen your design's hands-on ability, performance and aesthetic ability, their most critical is to understand what is art, more importantly, you find your own personality, but this is also a Long-term process. Step 4: "Can I start design?" Of course, do you want to design? As you have to start playing games, do you understand the rules of the game? However, you don't have to worry, you have entered a professional self-study, but also you have just started, you will be unfold, not impetuous, and pragmatic, pragmatic, practical seek attitude into this area. In the design of the logo design, we need what background knowledge, the meaning of the symbol, the origin of the sign, the characteristics of the sign, the design principle of the sign, the artistic law of the logo, the expression of the symbol, the composition of the sign, we Need to understand why? Why is the Coco Cocoa will be popular among the world; why are we eager to wear Lee brand jeans? As a designer, are you satisfied with the visual environment around us? Ask yourself, what is your design ideal?
Step 5: You can identify the design is good, know why? The last step is through the study of the design basics. Unconsciously, you have entered the design imitation stage. In order to go forward, we must review history, from the theoretical books to learn to learn from the seniors and excellent designers. This stage is accompanied by a more long-term process, your design level may be unstable, you are sometimes confused, sometimes happy, with a lot of practice and gradually mastering the entire operation process, and began to move toward mature designers.
You need to learn rules and break the rules.
Section 2: Can you be an excellent outstanding designer? - Requirements for designers
1. Successful designers should have the following points:
A, strong sensitive ability
B, the ability to invent creation
C, the aesthetic identification ability of the work
D, the expression ability of design ideas
E, with comprehensive professional intelligence
Modern designers must be a broad cultural perspective, profound wisdom and extensive knowledge; must be a person with innovative spiritual knowledge, sensitive and solving problems, should consider social reflection, social effects, and strive for design works for society. It can improve people's aesthetic capacity, psychological pleasure and satisfaction, should summarize the characteristics of contemporary age, reflecting real aesthetic taste and aesthetic ideals. At least you should understand that excellent designers have their "own" techniques, clear images, and logical perspectives.
2, the designer must be confident, firmly believe in his personal belief, experience, vision, taste. Do not blindly, do not live, not arrogant, not floating. In the face of rigorous academic attitude, it is not a personality and not designed. As a designer, there must be unique quality and superb design skills, namely, no matter how complex design project, you can earnestly summarize experience, think care, repeatedly scrutinize, learn the excellent design essence of digestion, and achieve new create.
3. As a profession, the professional ethics of the designer and the improvement of the designer's personality have a big relationship. It is often determined that a designer's design level is the degree of perfection of the personality, the higher the degree of understanding, and grasp the weigh. Ability, distinguishing capabilities, coordination skills, handling ability ... will assist him in designing life, the designer must pay attention to personal cultivation, the literati often said: "First, the shape, after practice" .
4, the improvement of the design of the designer is carried out in the constant learning and practice, the extensive investment and focus of the designer is the contradiction and unity, the former is the source of inspiration and expression, the latter is the attitude of work. A good design is not just a graphic creation. He is the result of many intellectual labor. It is involved in different fields. It takes different roles that allow us to maintain an open vision, allow our design with more information. . The most important thing in the design is the idea, and good ideas requires education and time to hatch. The design also requires an open vision, making the information have a broad source, and touch bypass is one of the important features of learning plane design. The art is inherently common, and the continuous replenishment of cultural and wisdom is the magic weapon for the design. 5, a personality design may be from the design idea of cultural traditions that have a long history of the nation and the nature of national cultural nature, and the nation and originality and individuality are also valuable. Regional characteristics are also one of the designers' knowledge background. . Future designers are no longer a narrow nationalist, and each nation is more reflected in the national spiritual level, the nation and tradition will also become a pattern or design element. It is necessary to conscientiously view the nation as a designer. Traditional and cultural.
Chapter III: Scientific in Flat Vision
Visual will bring a series of physiologically, psychological, emotional, action, design is the science of visual experience, including two aspects, one is the name of physiological feelings The basic reaction of the person is constituted by the other or uncertain factor. Such as personal preferences, personality, etc., and so on.
First, relatively stable aspects:
Mainly physiologically visual, some visual habits, visual processes, visual logic, such as from top to right, like coherent, repetition, like comparison, and people like most in color In fact, there is a contrast complementary color, and the like. This is related to people's physiological habits, all of which are the energy of life. As a designer should fully understand, flexible use, design is concerned with humanities, first responding to cultural and human perceived ways, these relatively stable aspects, and we need to sum up in practice.
Second, unstable aspects:
Unstable aspects mainly refer to emotion, quality, taste, experience, in the design process, you need to have certain judgment and grasp the ability, you need objective and restraint to complete superior design.
Third, the science of design thinking:
The design is a scientific thinking method, which can find differences in the same way, can find common in different ways, can master various thinking methods, such as vertical relationship thinking and horizontal correlation thinking and diverse thinking, good at using science The way of thinking is a new visual image to find a new possibility.
The facial vision of the plane is actually a very deep understanding, only in this sound and in-depth promotion of this, to ensure the general improvement in the design level. Here is just this view, it is also necessary to make the system's finishing and discussion in the future research results in the future.
Chapter 4: General Process of Graphic Design
The process of planar design is a progressive procedure for progressive steps, and whether the success of the design depends to be accurate, considering whether it is perfect. The beauty of the design will never end, and improvement depends on attitude.
First, investigation
The survey is to understand the process of things, and the design needs is a purpose and complete investigation. Background, Market Survey, Industry Survey (About brand, audience, product ...), on positioning, expressive techniques, ... survey is the beginning and foundation of the design (background knowledge).
Second, content
The content is divided into two parts: the subject and the specific content, which is the basic material before design.
Third, the concept
Constitution is the first step in the design, thinking more important than everything in design. The idea has always been independent of the design. Maybe in your visual work is the hardest thing is the hardest thing.
Fourth, mobilize visual elements
The basic elements in the design are equivalent to the components of your work, each element must have the purpose of transmitting and strengthening the delivery information. True excellent designers are often very "", each with one element, will take us from the whole need. In a layout, the constituent elements can be divided according to the category, such as: title, intra, background, hue, main graphics, blanks, visual centers, etc. The flat design layout is the process of organically combining different elements. For example, in terms of layers, there are many forms, regular frameworks and non-regular frameworks, visible frames and recessive frames, and in font elements, and the selection and matching of fonts and fonts in font elements. It is a very particular time. The process of selecting a font style is a process of aesthetic judgment, as well as in the use of this element of color, can reflect a designer's understanding and cultivation of color. Color is a language (information), the color is emotional, can make people 's association, can make people feel warm, front, light, size, and so on. Be good at mobilizing visual elements is one of the necessary designers.
V. Select the expression method
The technique is a technique. Today, the visual product is flooding today, I want to move the audience is not easy, and more visual works have been automatically ignored by people. How many ways to pass your information out? One is a completely perfect design method of traditional aesthetics, it will be read and remember by the audience. The two are three kinds of madly advertising, which is a crazy advertising amount of a crazy advertising, or a carpet, forced bombing in a novel or surprising way. And what else do we need? Although three methods can achieve their goals, we know their return is different.
We have learned a lot of graphics in three major components, such as comparison, ratio, exaggeration, symmetry, primary, bright and dark, variation, repetition, contradiction, radiation, rhythm, thickness, cold, and area. There is also an effect from graphic processing, such as oil painting, pencil, watercolor, print, crayon, graffiti ... and other photography, old photos, and so on. So what do you want to choose? This depends on your purpose and target group, as well as your design level.
Six, balance
Balance can bring visual and psychological satisfaction, designers should solve the balance of the ones of the screen, the balance of the front and rear connection, the balance is also the ability to make the designer composition, the balance and imbalance are relative, to achieve the subject requirements Standard. Balance is divided into symmetrical balance and asymmetric balance, including points, lines, faces, colors, and space balances.
Seven, color
Remember, you have to create a visual excitement point to sublimate your work.
Eight, about the style
As a designer, it is sometimes opposed to the style, the formation of fixed-style means self-definition, but the style is a designer's character, presence, experience, cultivation reflection, is also a symbol of the designer's maturity, thinking that "understanding Datong, Single roller edge. "
Nine, production
Check items include: graphics, fonts, intra, color, arrangement, proportion, bleeding ...
Requirements: The imagination and effect of the visual is to appreciate, and more important is to be understood by the audience!
