The introduction - the promotion of management tools, promotes the promotion of the core competitiveness of the company, and ultimately enhance the overall management level of Chinese companies. Innovation, universality, and referenceability is the basic indicators of our most popular management tools this year. By online surveys, 300 professional managers, the focal rate of balanced score cards reached 90%.
Best Management Tool 1: Balance Scorecard
Recommended: ★★★★★
Caution rate: ★★★★ ☆
Robert Kaplan's balanced score card theory was rated as the most influential management of 75 years since the Harvard Business Review. As a strategic implementation tool, Balanced Scorecards can help strategic people clarify that the company has 4 aspects of financial, customer, internal management, and learning and development. Balanced Scorecard is a tool to enhance the company's long-term strategic plan. A metaphor of an image is that balanced scorecard is a navigator in aircraft driving cabin. According to this "Navigator", it is displayed that management can take advantage of whether the business is good, and it is found in the strategic process. On the one hand, there is a red light. The company can take action to solve problems in time, make adjustments, improve the situation. This is a dynamic continuous strategic implementation process.
● Classic case:
Mobil Petroleum USM & R Company After successfully implementing balanced score cards, the driver of the driver, the driver of the truck will think about the implementation of the strategy from his perspective. Will this gas station meet the service requirements when sending oil to the gas station, understand the customer's satisfaction, the needs of customers, etc., come back to report the company. The family members including the refinery are all concerned with the company's goals, such as the order completion rate, because the company's strategic implementation and performance are closely related to each person's floating salary, form a win-win effect. Before implementing a balanced score card, Mobil Petroleum wins the last rate of interest in 1993; after implementing balanced scorecards, it maintained the industry first in 1995 for four consecutive years.
● Expert point of view:
There is always a business asking, what is the way to help us successfully formulate and implement a strategy? My answer is that as pointed out in Harvard Business Comments, Balanced Scorecard is an effective strategic implementation tool! Behind the balanced score card, a simple concept is that the organization's strategy must implement the goal of taking action for people to understand and take action. Companies successfully implementing balanced scorecards often reinforming every part of the management system to the focus of the strategy, placing strategies in central status, which is very different from traditional performance management systems. In general, these companies have successfully applied the following five principles: First, establishing the implementation leadership team to promote change; Second, implement the strategy into practical operations; three, focus on strategy and integrate organization; four, let the strategy become every Personal work; five, let the strategy become a persistent process. These five principles are known from the leaders of our parent company Balanced Scorecard Association [BSCol], and the founder of Balanced Scorecard Methodology and Dr. Norton Summary discovery. We have successfully used these five principles to help customers with customers. Many companies implement balanced scorecard failure, because they use balanced scorecards as performance evaluation tools, rather than strategic management tools; or put balanced scorecards as KPI systems, but not considering it with company strategy The link does not consider the strategic goals from four angles (finance, customer, process, learning and growth), and did not consider the causal relationship between four angles, and did not consider horizontal consistency and use it as a continuous management. Process. Someone asked me: What kind of conditions have Chinese companies that can implement balanced scorecards? My answer is very simple: use the five principles mentioned above. The most important thing is the determination and promotion of senior management! Balanced Scorecards can be used in any organization, but it is necessary to customize the implementation according to the situation of the situation of each organization, provided that there must be strategic and high-level determination!
Best Management Tool 2: Recommended Recommendation: ★★★★★
Attention rate: ★★★ ☆☆
The benchmark learning is also referred to as a benchmark management or a benchmark. Refers to companies to compare and measure their products, services and business management leaders in the industry or other industries, thus enhance their product quality and management level, and enhance corporate competitiveness. The benchmark learned has been considered by Western countries to improve corporate management performance, and improve the most useful management tools in global competitiveness.
● Classic case:
The opening of the benchmark management is Xerox Company. In the face of Canon, NEC, etc., Xerox first launched the exercise to study to Japanese enterprises. By comparing in all-round centralized analysis, we will understand the operational mechanism of these companies, find out the gap between opponents, comprehensive adjustment The operational strategic tactics have improved the business process, and the lost market share will be retrapened back. Xerox is improving the work level of delivery and processing of low-value products. It also applies the benchmark management method to deliver 3 times Bien, which is 3 times faster than the delivery speed, and select 14 business companies that operate similar products. Investigation, find out the problem of the problem and take measures, causing the warehouse cost to decrease by 10%, and the annual low value cost of tens of millions of dollars. ● Expert point of view:
The planning implementation of the benchmark management has a set of logical strict implementation steps: the first step, confirmed the target of the benchmark management; the second step, determine the target; the third step, collect and analyze data, determine the benchmark; fourth step, system learning and Improvement; fifth step, evaluation and improvement. It is necessary to pay attention to the application benchmark management: First, the comparison objectives must be able to provide companies or individuals that provide a reference information for the company, the scale does not have to be similar to their own companies, but in the comparison of the benchmark is the world-class practicing leaders. . Second, different strategic companies, the selected benchmarks are also different. For example, a company's strategy is to win; the other is to occupy the market with a low cost, these two companies cannot give a mark. Enterprises in innovation, it will be more better than the number of patents applications, the number of new products, etc., and for it, the cost is sometimes not a problem. In addition, in practical applications, companies must combine the benchmark management methods to combine the analysis methods of customers and markets to constantly meet the purpose of consumer demand. As a result, the company first needs to analyze the strategy, and should not blindly imitate the business model of competitors. Mike Pot said that the strategy tells you what should be focused, don't focus on what. At present, the benchmark management also exposes some problems in domestic applications, such as: Some companies have not analyzed the "key" of the system needs to optimize; some companies have no operability, even some unrealistic, and so on. Very important reason is that these companies have forgotten the fundamental point of the benchmark management: imitation and innovative loop reciprocating process! The one-sided understanding of the benchmark management is inert innovation, not only with the original turnover of the benchmark management, but will not fundamentally improve the core competitiveness of the enterprise.
Best Management Tool 3: Customer Relationship Management (CRM)
Recommended: ★★★★★
Attention rate: ★★★★★
It is a continuous process of communicating with customers, continuously understanding customer needs, and continuously improves and improves product and services to meet the needs of customer needs. It focuses on communication with customers, and the business's operation is customer-centric. It uses information technology as a means, realizing in-depth customer analysis, redesigning business functions, enhancing customer's cognition and loyalty, and realizing the function of personalized services to customers.
● Classic case:
China P & G uses the overall CRM solution provided by Ek International. At the front end, the customer information of several famous brand websites is integrated, using the E-Mail marketing tool to send personalized email and track consumers; in the back end Then use one-on-one analysis tool to analyze the consumer behavior and preferences of customers to make companies understand customer needs. This modular flexible building makes it possible to maximize demand in a short time. ● Expert point of view:
The successful implementation of the CRM system mainly includes the following six steps: 1) Establish business goals; 2) Established CRM project team; 3) Analyze sales, service processes; 4) Select supplier; 5) Development and deployment; 6) The implementation of the system installation. easy to say, hard to do. There is a survey digital display that 55% of the company implemented CRM projects failed to achieve the initial expected value. I think that one of the important reasons is that the relationship between the company's "customer relationship management" and "software management software" is not clear. The idea of customer relationship management, some of which can become software, or through software, or through software, or through software, but also to carry out the customer's relationship; but the light technology is not possible. Technology must support company business strategies and processes. A company has to clarify its business strategy, set the specific goal of CRM, and establish a business process that is conducive to successful execution. This is a process of change, requires education and training employees. Only by the concept of leading, CRM will have a way out.
Best Management Tool 4: Six Sigma
Recommended: ★★★★★
Attention rate: ★★★★★
Six Sigma was successfully evolved from a highly effective business process design, transformation and optimization technology, successfully evolved from a highly effective business process design, transformation, and optimization technology, which was the most important strategic initiative of multinational companies that pursue superiority of management. It is characterized by avoiding any defects and risks, allowing the error rate to only three million. Note that potential, hidden issues are pre-processed, and the opportunity to happen is the advantage of this management.
● Classic case:
In March this year, Baosteel Shares launched Six Sigma Jingyi Operation, revolving the quality of the bottleneck, the quality improvement, the cost of costing, and the improvement efficiency of the management business, established 103 Six Sigma Jingyi Operations black belt project, now originally effective 2 100 million yuan.
● Expert comment:
Many business giants such as General Electric, Motorola, DuPont, using Six Sigma to shape a good management level and rich profits, domestic Baosteel, Galanz, Aucma, etc., have also grown into star enterprises through it. When successful uses the Six Sigma strategy to improve service quality, maintain customer loyalty, Six Sigma is no longer a quality management approach to the manufacturative business process, which is an effective way to improve service business processes management methods and strategies. The pursuit of Six Sigma is a never-ending process. It consists of six steps: establishing an improved operational problem and metrics; establishing a fine improvement team; the potential reason for identifying problems; explorating the root cause; let the improvement measures long-term; show and celebrate the results of improvement. Some companies are still inadequacious about Six Sigma management. In fact, the quality of the products and services is good and bad. It is the result of all the employees of the enterprise to operate various equipment, materials, technologies, and affairs. To reach Six Sigma, you can't just use the product or service itself, but you must extend quality management to the management of employees and do management. As a management consultant for consulting services for more than 100 companies for more than 100 companies, I witnessed many Chinese companies for improving the huge demand for organizational performance, such as improving quality, customer loyalty, increasing market share and costing. What I would like to make, the company's leaders must recognize that Six Sigma is not only a simple quality improvement project, which requires clear company's strategy, company goals, cross-sectoral cooperation, and employee's ability to develop. Six Sigma also requires effective change management to ensure the successful implementation of the project. Best Management Tools 5: EHR
Recommended: ★★★★★
Caution rate: ★★★★ ☆
Ehr is electronic human resource management. In a narrow, it refers to the Internet based, highly automated human resource management, including the core human resource workflow such as recruitment, compensation management, training, etc. In a broad sense, all electronic human resources management work based on e-commerce concepts, including the company's internal network and other electronic means of human resource management.
● Classic case:
After successfully implementing EHR successfully, DELL is only 3 million US dollars in the first half of 2000.
● Expert point of view:
Although EHR is unlike balanced scorecard or other tools is an organizational change management tool, it helps companies from different angles. On the one hand, it can shorten the management cycle, automate the workflow, so that employees choose HR information and services, which is convenient to obtain information about themselves attendance, salary. On the other hand, EHR can make HR sectors from providing simple HR information to provide HR knowledge and solutions, and can provide decision support to management anytime, anywhere, can improve the operational efficiency of enterprises, and reduce corporate costs. At present, more and more companies in China, especially private enterprises begin to introduce EHR, and more and more companies will end in the implementation process. I believe that a company must successfully implement EHR, must have three conditions: unblocked network, consolidated foundation, standardized process. The management basis is too bad, does not have implementation conditions, and the misunderstanding of the understanding is the reason for the failure of domestic enterprises. Some companies have high value for EHR expectations, think it can solve all management problems; for example, some companies believe that EHR can help them improve performance management because it has a performance management module. Performance management should hook company strategy (you can refer to the review of balanced scorecards). Some companies will only be used as a human resource department. The business unit does not participate, not paying attention; some enterprise basic work is not done, such as employee information, and make EHR can't play the application.
