The benchmarks study in many global companies such as IBM, Motorola, 3M, DuPont, have become their salvation map, or consolidate the killer of the leadership.
Just after the Spring Festival in 2004, the current work busy Guangming Dairy Eight Factory is currently a work that is unexpectedly doing a job - written an exempted small article with more than 2,000 multi-character management management, these I feel that I have also been collected into the company's hand.
Cao Kangzhen is not busy, in fact, it is a difference that he has to complete.
At this time last year, he went to France with the remaining seven managers (factory director) and equipment (process), and visited to study for 12 days. Before departure, Wang Jiafen, chairman and general manager of Guangming Dairy, booked on each shoulder: Everyone has to find at least 3 or more gaps in detail in France, in detail, and various indicators. All quantization and regularly check progress.
"With the Dagne Technology Center, the market center, production, there is more exchanges in communication, and the glory of the business philosophy and management level is an improvement." Wang Jiafen's public speech in the media did not cover her true intention.
Obviously, Wang Jiafen believes in a direction - a lifting of a successful business - backed pole.
What?
Learning to the benchmark of the Excellence, is not a hairdryer. It has earliest established in Xerox Company, USA, is a usual gameplay of Xerox competitiveness.
The benchmark learning refers to the organization of organizationally identified as the best job, with a continuous systematic process, assessing its products, services and workflows to improve or improve their organizational performance. One point, the benchmark is a modest to recognize that others are indeed better than yourself in some products, and learn to go to them, so as to catch up, and even beyond practical practices.
"The benchmark learning is a new way of learning in the management development process. It is a new management tool." Professor Sun Chuck, executive vice president of the China University of Political Science and Law, said, "But the benchmark business is not only to understand the benchmark company Production or providing products or services than us, but also to get your hand, how this product or service is designed, manufactured or provided, what is the truth behind it? "
"In addition, the benchmark learning is not limited to the leader in the same industry, which can be compared to companies that have achieved excellent results in the event of any business process."
Creative best pass
Learning this management tool, foreign companies, especially many world-renowned companies, such as IBM, Motorola, 3M, DuPont, etc., have risen to them to save, or consolidate leadership killers. Because they already feel that the benchmark learning is a prerequisite for the true innovation of the best way to form a creative pressure. Obvious benefits, let them stick to the benchmark learning sport:
1. Help the company to find outstanding enterprises and its superior management functions, and will absorb, digest to the business plan of the enterprise, so that managers have better completed performance programs;
2. Through the excavation of the successful practice of the benchmark, decided to adopt what measures to maintain the continued development of the company, so as to overcome the problems that hinder the progress of the company;
3. Expanded, expanded the source of corporate market information, so that companies discover the techniques or management breakthroughs in the past;
4. The combination of various departments in the enterprise can make the combination of various departments in the enterprise.
The implementation of the light-backed lever learning movement also let Cao Gang have tasted the taste of the victory.
When Cao Gang is still less than five months after returning to China, the Guangming Headquarters appeared Zhang Huafu, a vice president of "one vote veto", and his duty is to grasp the quality of the disease. At the same time, the CAP automatic cleaning system that can be used very scented in France, and has also been transformed, reasonable transformation, and has been fully promoted in the light.
Today, Guangming Dairy Eight Factory has given it to himself "to catch up with China Danone (the Shanghai Danneng and Guangzhou Danone)", which has been acquired by Guangming, which has been acquired by Guangming and Guangzhou Dan'an. Pursue excellence
However, although the benchmark is already a world-famous business management of IBM, Motorola, etc., in the Chinese business community, even if there is light, Hisense, Boko, Guanglian and other domestic enterprises attempt to use, it is still difficult to set off. storm. Because the benchmark learning is still a quite strange management tool in the Chinese business world.
Similarly, Chinese companies must have courage to face and admit, we are not the best. Under this situation, in today's high internationalization and everything full of variables, if we don't want to go out in the competition, you need to learn. Only by excellence is the benchmark, we will approach excellence and become excellent.
We need to think seriously, what do we need to learn? Who is learning? How to learn?
Attachment:
Booter learning common misunderstandings
Misunderstanding 1: Choose large enterprises, think that big companies are good, always aiming Haier, Lenovo.
Misunderstanding 2: Choose conceptual business, such as aiming at high-tech companies. In fact, the more high-tech enterprises are relatively low in management requirements; the more there is no technical barrier, the more you have to manage competition.
Misunderstanding 3: Always choose a well-known foreign enterprise, think that foreign companies are better than Chinese companies in all aspects.
Misunderstanding 4: Only enterprises within the industry. In fact, the more you find the benchmark outside the industry, the more prominent progress.
Misunderstanding five: photoing system, use the full set of system minority of the benchmark company to your own business. In fact, the benchmark is not simple skill, not simple imitation, but to innovate, learn the management of benchmark enterprises, management methods.
Misunderstanding 6: The benchmark is a manager's business, and does not consider the level of acceptance of employees. The benchmark management is not only to learn strategies, but more importantly, the benchmark management final executor is employee. So starting to let employees realize or see what will happen in the future. Otherwise, employees will be unwilling to cooperate with new policies, causing contradiction, thus seriously impeding the benchmark manager to work.
Misunderstanding Six: The benchmark learning is immediate. Manners always hoped to make companies quickly reach new goals through the benchmark. In fact, the benchmark learning is a continuous process, which is a long-term management of the company, not one-time project. Author: Huang Source forward: "Manager"
