Transferred from
(Zheng Jiang) (Beijing Entertainment Letter)
At the moment, a 34-year-old Chinese can be said in the world and the Chinese economy: at the end of the 2004 year, he was named 2004 by the US "Time" and Wired News Network (CNN) One of the world's most influential 25 business leaders, won the 4th Bauhinia Cup Outstanding Entrepreneurship Award in Hong Kong Polytechnic University, holding the "2004CCTV China Economic Annual Character New Award" trophy. This person is Ma Huateng. You may have some strangers, but you must be very familiar with the little penguin QQ image on the Internet. You must be very familiar. It has changed hundreds of millions of communication habits, created a culture of a network age, leading a new profit model. QQ's gestation person is Ma Huateng. Unlike other networks, Mahua Teng is extremely publicly open, and does not love to deal with the media. This is a low-key performance, of course, it may be arrogant, because QQ is now strong enough. At the beginning of the interview, I would like to let Ma Chanteng talk about how they are touched on the workplace. As a result, this person is really smooth on the road of career development, and people have a Software engineer from Shenzhen. Sitting on the President of Shenzhen Tencent Computer System Co., Ltd. and the seat of CEO. Network Players I like Astronomy with my parents from Hainan to Shenzhen. But after all, when the computer appeared in front of him, his life has a new master. When Shenzhen University is studying computer professional, Ma Huateng's computer level has made the teacher and classmates to look at it. He is both a variety of viruses, which will provide a good solution for the school's PC maintenance, and often lock hard drives. Magic, let the school room administrator laugh. After suffering from the deep graduation in 1993, Ma Huateng entered Shenzhen Runxun to start software engineers. In 1997, Ma Huathen met ICQ for the first time, and he was attracted by his endless charm. I immediately registered a number, but I used it for a while, he felt the ICQ of the English interface, and wanted to promote an easy thing in Chinese users. So he thought, can you be a Chinese version tool similar to ICQ? In November 1998, Ma Huateng and classmates Zhang Zhidong cooperated. In Shenzhen, Shenzhen Tencent Computer System Co., Ltd. was registered, and decided to develop a Chinese ICQ software, which stepped on the entrepreneurial journey. It is said that all the capital operations in the initial company is all the savings of a few young men, and the whole company has three full employees. Initially, Ma Huateng and Zhang Zhidong just gave a paging and network to develop a wireless network paging system. At that time, the main business of this more than a dozen people was to do projects for Shenzhen Telecom, Shenzhen Unicom and some paging stations. QQ is only a by-product of the company. At that time, in order to make money, Ma Huateng, they dared to pick, be a web page, do system integration, and program design ... It is said that at the time, the company like Tencent has the biggest expectations, as long as it is The company can survive is victory. Almost selling Internet companies that have just started business, funds and technology is Tencent's largest issue. "First is a lack of funds, the capital has the software and can't keep up." At the beginning of 1999, Tencent has developed the first "Chinese flavor" ICQ, that is, Tencent "QQ" is welcome. When Ma Huaten became guilty, he got up the idea of QQ, and negotiated the four companies, and finally lost. Ma Huateng had to pay for money around.
In the second half of 1999, from the United States to China, the Internet began "fever", he was inspired by the old old friend Ding Lei overseas financing, Ma Huateng took six versions, 20 pages of business plan began to find foreign venture capital, and finally At the IDG and Yingke Digital, they gave the investment of QQ22 million US dollars. According to the latest statistics, as of September 2004, Tencent QQ total registered users were 355.5 million, and the active users were 119 million. The highest online 7.3 million in QQ, the QQ game was up to 780,000, and the first casual game portal of China . Focus on the success of the Macheng, some people summarize the reason is that it is very lucky. The Ma Huateng summary said that it is a focus on QQ to achieve today's own. "He is a focus", almost all industry partners mention this 34-year-old boss will use the word "focused". For five years, Tencent has done and only perfect and standardize QQ services. It is the only company that focuses on online instant messaging. Ma Huathen is online every day, and he only has a purpose in the Internet, discovered new business opportunities in the Internet. QQ show is a piece of fat on the Internet. Occasionally, Ma Huaten discovered that South Korea launched a service to the virtual image, Ma Huateng thought this is very interesting, simply simmering the East, to learn South Korea, moving to QQ promotion attempts. He also finds some famous mobile phones and apparel companies such as Nokia and Nike, let them download their latest products through QQ show users. QQ Show has a variety of products such as apparel design, mobile phones, soon, it is very popular, and Tencent does not cost any "silver" in the costume of QQ show. Ma Huateng said that the growth of this business is currently very fast, and more than 40% of users have tried to buy. Ma Huateng calculates, if each user is willing to spend 1-2 yuan, only QQ show income does not imagine. Mahua Tengnan alone has earned money for Tencent, and the third quarter of 2004, Tencent's profit reached 328 million yuan. Ma Huateng's business philosophy: "Three questions" is said that Ma Huateng always cares about three problems in the operation, and this "three questions" accurately reveals the concept of business philosophy of Ma Huateng. One question: Are you good at this new field? Most competitors are interested in business, profits, and capital, but do not necessarily grasp the real needs of customers; and Ma Huadong has a very predictive understanding of a kind of understanding of the network market, using near-paranoid interests and almost enthusiastic work. Passing Tencent's shelf, firmly adhere to the company's philosophy with technology, extremely focused on technology development and improvement quality, of course, can be higher than the opponent. Two Q: If you don't do it, can the user lose? The experience of making software engineers makes Ma Huaten understand that the significance of development software is practical, not the writer's self-entertainment: "In fact, I am only a very loved online life, know what I need, what I need, I think I am with them Developing the most useful things, so. "Three Q: If you do it, can you maintain how much competitive advantage in this new project? In the second half of 1999, Tencent did it in the network paging system market, the larger the "gold and silver" in the online paging system, but he also faced a major choice: on the one hand, the paging industry is going downhill; on the other hand, Tencent's QQ users reached $ 1 million, and is still growing rapidly. Earlier, QQ is just as a by-product of the company, and the huge market value contained in QQ is not enough to QQ. And regardless of the technical or funding, he is not grasped on himself.
