Master the skills of developing customers!
Developing potential customers like participating in the fitness club, you know that you are good, and you can generate a good results. However, it is indeed a matter of time, so it is also something that most of the salesmen seem to have to avoid. However, the return is far more than what you have encountered. If the service you provide needs to be done in the customer (such as consulting services), or by other means (such as mail order), you will need to actively find quasi-customer, not waiting for customers to find you. Even if you sell products from a fixed place, such as stores, you also need to cater to potentially high quality customers, and make customers easily and easily find it by choosing the right store. The following 10 "Marketing Holy Training" is a rule of successful sales and development of customers. Practice proves that they are effective. 1. Arrange an hour every day. Sales, just like anything else, require discipline constraints. Sales can always be postponed, you are always waiting for a more favorable day. In fact, the time of sales will never have the most appropriate time. 2. Call as much as possible. Before looking for customers, don't forget to spend time to accurately define your target market. In this way, in communication with it, it will be people who are most likely to be your customers in the market. If you only call people that most likely to be a customer, then every phone will be high quality, because you contact the most likely to purchase a quasi-customer who purchase your product or service. Call as much as possible in this hour. Since each phone is high quality, you will always make more 3. The phone should be short. The goal of the sales phone is to get a date. You can't sell a complex product or service on the phone, and you certainly don't want to bargain in the phone. Sales should last for about 3 minutes, and should focus on introducing yourself, your products, probably learn about the needs of the other party, so that you give a good reason to make each other will spend valuable time with you. The most important thing is to don't forget to meet with the other party. 4. Prepare a list before calling. If you don't prepare a list in advance, most of your sales time will have to use the name you need. You will always be busy, I always feel very hard, but I didn't play a few phones. Therefore, you should always prepare a list of people used in one month in hand. 5. Focus on work. Don't answer your phone or receive your guests during your sales time. Make full use of marketing experience curves. As with any repetitive work, the more the number of times the work is repeated in the adjacent time segment, the better it will become excellent. The sales is no exception. Your second call is better than the first, the third will be better than the second good, and In sports, we call it "gradually enhanced". You will find that your sales skills have actually improved as the sales time increases. 6. If you use the traditional sales time without work, you should avoid sales of the phone peak time. Usually people playing the phone time between 9 am to 5 pm. So, you can also take an hour in this period every day to market. If this traditional sales period does not work for you, you should change the sales time to non-telephone peak times, or increase sales time in non-peak hours. You'd better arrange between 8: 00-9: 00 in the morning, from 12: 00-13: 00 and from 17: 00-18: 30. 7. Transform call time. We all have a habitual behavior that your customers are the same. It is very likely that they have to participate in the meeting at 10 o'clock every Monday. If you can't connect them at this time, learn from it, at other times, you can call him other days. You will get unexpected results. 8. Customer information has a whole. Use a computer system. The customer management system you have chosen should be able to follow the customer needs to follow up, whether it is three years before following, it will follow up tomorrow. 9. Before you begin, you must preview the results.
STEPHEN Covey Dr. Shou "The Seven Habits Of Highly Successful People", warn what we have foreseen before starting. What he means, we must first set the goal first, and then develop a plan to work hard. This recommendation is very effective in finding customers and business development. Your goal is to get the opportunity to meet, so your wording in the phone should be designed around this goal. 10. Don't stop. Perseverance is one of the important factors of sales success. Most sales are only sold after the 5th phone, but most salespeople will stop after the first call.
