The development of SMS creates a miracle of a communication industry, whether operators or SP, and no time to find another "killer" level after successful SMS. In 2004, people focus on IVR in the IVR.
IVR (Interactive Voice Response) is an interactive voice response service, which is a business that China Mobile has been launched by the end of 2002. Due to various reasons, IVR has been on the pages of Sina, Sohu, etc., and the development speed caused the industry's attention.
Some of the short message service is that IVR services can be limited by mobile phone models, and any mobile phone can be used for IVR services, which expands the application range of IVRs to some extent. At the same time, users who use IVR services are actively dialing, which reduces users' complaints and various disputes to a certain extent, so operators are also vigorously promoted.
It is understood that the gross profit margin of major IVR service providers is generally more than 75%, which is called "profiteering" industry. Contrary to the SMS business, the IVR market is currently hidden in huge market space, so the big sphisle is turning this business. Some experts predict that IVR is expected to become another hot spot after the text message.
How big is the IVR "cake"?
The latest report shows that the 2004 mobile IVR market is expected to approach 1.5 billion yuan.
The mobile IVR service has developed rapidly under the contract of operators and SP. The market size presents geometric multiples. Easy to see data shows that in 2003, the domestic mobile IVR market has exceeded 200 million yuan, and it is expected that the 2004 mobile IVR market scale will approach 1.5 billion yuan.
From the domestic mobile IVR market in the first quarter, the income of SPs in the first quarter, in the first quarter, more than 10 million Tom and Sina. Among them, TOM has more than 10 million months; the average monthly income of Sina is around 4.8 million. From the market share, TOM is far ahead, close to 50% of the market share; followed by Sina, accounting for 19% market share. Rolling Stone Move and Bolong Tuo are one of the first SPs that entered the mobile IVR market. The market share is about 12.5% and 9%, respectively, due to its special user resources, although the time to enter the mobile IVR market is relatively a little later, but business growth Soon, the market share is about 7%. Through the analysis of each SP mobile IVR market share, it can be seen that the market concentration of mobile IVR services is currently relatively high.
The IVR market share is concentrated. On the one hand, since the entry threshold of IVR business is relatively high, some small SP is rejected; on the other hand, the user base is a favorable condition of the current IVR service promotion, with a portal website and SPs of special user resources are more advantageous here. In addition, SP's resource advantages and featured services are particularly important in mobile IVR services. From 2003 to 2004, it can be seen that the number of SPs participating in the mobile IVR market is significant. Whether it is operator or SP, it is trying to explore and break through its business development model. This makes it possible to speculate that the mobile IVR will belong to a long-standing business, with great market potential and growth space.
In Japan and the United States, the speech value-added business has formed a considerable market size, which has developed a greater growth space for mobile communications. All GSM megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload The United States last year's IVR market is about 2 billion US dollars.
The new business is the "booster" developed by IVR
In the voice service, the most popular business is a chat dating business.
For people's various personalized needs, chat friends have always been the mainstream of voice services, and the SP is most profitable.
Business type of money. The second largest type is music class, and rolling stone move is mainstream in such services. The third major category is the game entertainment. This type of business includes knowledge guess, role play game, interactive game, etc. Attract users to participate. Other sports, news consulting, test class, media cooperation class. There is also a kind of need to specifically point out that the new business class, the launch of many new business is a powerful "booster" in the development of IVR market. Taking Beijing Xinzheng Star Network Technology Co., Ltd. as an example, the business is based on the existing traditional mobile phone value-added services, and its greatest advantage is that Turn the user's voice message through the business platform to the other party's mobile phone, so that the other party can share each other from the voice, tone and content. At the same time, it also makes the "thumb communication" in the eyes, adding a new and more human communication.
At present, domestic mobile operators are further standardizing the IVR market, strictly establishing access to entry, and the minimum registered capital of enterprises entering this industry must be more than 10 million yuan. At the same time, in order to prevent excessive competition caused by product homogens, China Mobile strictly reviews the business provided by IVR service providers, and fully mobilize the enthusiasm of SP promotion and application in new business.
