Law 1: The essence of the brand is the character of brand founders. KM 2: Successful brands must be a successful organic collection. French 3: Brand is everywhere, brand characteristics is characteristic, understanding the brand's premise to understand humanity. French four: The laws of people are equally applicable to the brand, so I know how to be a brand. Law 5: A person is also a brand, a planner's own growth process can refraction its operating brand growth. Law 6: The economy of humanity determines the economics of the brand, so the brand value is the concentrated expression of different levels of interest. We can't open the interests to talk about the brand value, and the continuous improvement of society will also prompt us to leave the brand value to talk about the interests. Law 7: Brand Spirit is the transfer of brand founders, and the foundation of the creation of a hundred years is the spirit of long-term persistence of successful brands. Rule 8: Brand integrated dissemination is nothing more than enterprises' integration of various resources, and it is the integration of the humanity of the enterprise. KM: The difference in life is reflected in human nature in different environments, but its essence is unified; the brand also has different realms, but its essence is also like human nature. Law Ten: Religion is the ultimate embodiment of human nature. If we can deeply understand the connotation of religion, then the brand will be a game in adult eyes.