We all know how to create a good website. There is a lot of books on availability, interface design, and website design. Today, we all know that a good site should be: Very good-looking design, friendly interface, no shortcomings, intelligent background processing, and very good content. The only thing that is ignored by most people may be interactive.
Lack of interactive websites is lacking in vitality even if they look very beautiful. Using some text interactions in the website, the effect of text interaction is still very vague now, unless you are drunk in interactive design, or you are difficult to describe what is called "interaction". How to concentrate our attention or continue to make our imagination? I think the question is that we can use some simple theories we have learned from the media to our practice. What do we need to remember what the website contains? What is the structure of the website? What is our initial purpose?
"Website interaction" different from other media
Not like most of the other media, such as our watching TV, listening to the radio or browsing magazine, the website is not a passive medium. We can't really watch the web page. Obviously, we can call up a website, then sitting there without turning your eyes, if we sit there, the webpage is not able to automatically change content (of course, you can use the colleague of the mouse used right hand. Use the left hand to plug in the popcorn to your mouth, what is the meaning described herein, if you don't intervene, access the website and watch TV The biggest difference is that the access website needs according to your active selection). Browse the content of the website, according to your personal preference, select the content you like or care in the content or connect to another site in numerous connections and drop-down menu. The website has specializies that most media do not have: users' choices and initiatives. In contrast, many publishers are determined from opinion feedback tables, feeling or from all information such as television, radios, and publications. We have the ability to be broadcast, the radio program is basically uncontrolled (of course, if you are the staff of the radio staff), we can only do what is made to your TV or radio, and for content control, We can't do anything. You can adjust the volume or increase the volume, or change the channel, or even turn off the TV or radio, do other things, such as the outside, or chat with the neighbors and the neighbors. We can subscribe or unsubscribe newspapers or magazines, choose the article we like to read, or give the content editor to discuss the insights or questions about the content. But these options are still not compared to the website. However, for popular content [This belongs, it has been filtered: Classic Forum] Mutual, has become increasingly clear, showing the needs of this.
Uncertain website interaction cycles From the application point of view, we can give something to someone to some interactions to give a simple definition. However, this is indeed a vague concept, so there is a lot of discussion for interactivity of certain specific events, opinions. Starting from the start connection to the Internet, there are too many examples of interactivity on the website. For example, under the text under the text, still pictures or such as lively JavaScript flip animation, etc., facing these dazzling special effects, essentially, these connects are also static. We will decide to click on the mouse when we are interested in those connectivity. Once click, the related pages will appear text, charts, forms or other content you are interested in so that you can get satisfaction (of course, the premise is that the connection is correct, and the server where the connection is located is normal and the network is maintained normally. Operating normally). The interaction of the website is reflected, as a medium, the website will respond to your choice, then the visitor can cycle the selection, connect to other pages. Duplicate, continue to click, the user's choice can get a response from the server in time, which is a very pleasant process. Such a visitor's hand can be controlled to be substantially impossible for television magazines. Interactivity is also a "relationship". As a website developer or designer, learn how to make our good visual design and technology development capabilities and interactivity, will make the visitor of the website including we will feel pleasant. Of course, the connection is not interactive, but it is indeed the core and soul of the website structure and design, just like this world itself is very fans. It is important to understand that the structure of the site structure is very important, especially for you to handle large amounts of data more important than this. When multiple columns of the site have hundred thousand documents that need to be managed or regularly add new files, understand the structure of the site has become ahead.
Understand the structure of the website, we can achieve the purpose of control file management through the website structure. Next, through the website structure we understand, we must not only know how our website will interact with the movement of visitors, but also use our advanced background technology, not retaining traces make this interaction process powerful and effective. . Of course, we know that the initial website does not want to be a graphics media. The initial idea is to create a convenient access to a text file to quickly connect files. For example, if a doctor wants to publish a joint reference about the research results of the internal medicine, he or she can join his paper to a medical study in the plain text environment of the super terminal. Although today's site looks very different from previous, many websites have very beautiful graphical interfaces, rich media formats and online games, etc., but their nature has not changed. It is just a significant change in our unsuccessful eyes. Interactive media is now called "new media." "New Media" is distinguished from its interactivity and common media such as newspapers, magazines, books, radios, standard cartoons, television and movies.
The web page is fast from plain text to the graphic transition. Once we use the graphical browser to start supporting graphics file format, text connections become graphical connections. Today, the connection is increasingly enriched by using a variety of HTMLs, CSS and JavaScript (a programming language that is increasingly widely used without connecting large application servers and databases). However, it is necessary to emphasize that we still pay attention to the basic structure of the website when we created. The best way is to use a whiteboard to draw the idea of your mind. First, draw the basic composition of the site first, then consider those of those pages that are interested in and to do so, depending on the power of the collective finally complete the site. Using more linear structures, visitors can be used in better guidelines. The final figure of the website structure that you face you face is to draw your idea. If you are now going to be crazy because of the pressure of your work, I suggest you go out and sit down under the tree, and you can feel a sketch with a draft paper. Prace the main part, do not use text at the beginning, just draw the page or site unit you need to focus on as needed. Then, if you want to think that there are several parts that may be associated with those parts, whether it is the only associated part. In this way, on the creation of the road, you may eventually get a surprising results. In fact, it is not commonly available similar to such a test, but for site producers, there is a lot of benefits through such methods. Use your brain in an all-round way you will get a more availability site. What exactly is a "interactive" news website? Other Column Article 12/10/1998
The Internet is a two-way communication medium. "Interactivity" is a great advantage of Internet media than traditional media, but many news websites do not say any "interactivity", or just get some side, there is no Take this feature of the network very well. What is the real meaning of "interactivity"?
Information content and online readers
"Interactivity" can have a variety of performance in the news website. A news site with a database that is available for readers to query the specific information they need to have "interactivity." For example, the "Crime Archive" of the local news website, the reader enters the address of a certain neighborhood, and can find the criminal record of the area. There is also an election result database. Similarly, online readers can query the election results of the area as long as the address is entered.
Online public opinion investigation, electronic greeting card services also reflect the characteristics of "interactivity".
These ways, of course, very good, but only "Interactivity" between online readers and information content, a true "interactive" website, should realize the two-way communication between online readers, interactive "It is the most important and effective way to create a superiority of online media. The Internet is obviously the "two-way" communication media, so the website implements the best "interactivity", which is to communicate between the Internet readers, readers and website staff.
"Ideal" "Interactive" news site should have the following:
forum
The importance of the discussion area is not suspicious. If your website does not have a discussion area, the reader will go to other websites to express our own sites, no longer patronize your site. Some information content, no discussion area is not complete. Do you have a professional game in your area? If there is, let the fans discuss your website, sports is the topic of the news site is best suited to discuss.
chatroom
The chat room does not need to emphasize the importance of the news website.
Reporter email address
Every news, it is best to have the author's email address so that readers feedback. Plus the author is better, you can let the readers have a deepened personnel to the editors of your website, and the "interactivity" of the website is stronger. Draft
The real "interactive" news website, encourages readers to pay attention to the comment word after each article. After reading the table, the reader is written in the manner, published in the article, or put the sense of reading on another web page, plus links in the end of the original text.
personal webpage
Let readers build their own web pages on your website. The website provides a web creation tool for the table format. Readers can create their own web pages if they don't have to understand HTML, just enter simple text and attach images.
Featured webpage
Further, you can open the SAR to create your own featured webpage. Yacht web, readers making photo with yachts with text. Car web pages, readers put into the sound of the car engine. This is called "interactivity", let everyone show what they think is important (regardless of how usually these things are in the professional publisher), they can closely connect the site with their individuals.
Birthday, marriage, mourning
Birthday, marriage, death, etc., is not usual, but the traditional media is not concerned. Interactive website allows parents to make personal web pages for newborns; newlyweds can publish a photo of wedding and honeymoon; family members can make commemorative web pages, memorizing the lost family, and let visitors sign, and so on.
Community group page
The concept of community publishing has a new annotation for "interactivity". The hovering website will provide simple production tools to make the community group to make the web page of the community, and then link them to the website.
Expert comment and reader feedback
The real interactive website will allow readers to publish them from experts' comments. Expert comments of a drama, you can invite (see the play) readers to present their own opinions. Movie expert review bar, should also contain statistics on this movie (such as 30% of readers to comment four stars), so that other readers have compared experts 'comments and readers' comments.
News and "Interactivity"
News, you can directly attract the public online. For a controversial TV, you can invite readers to express opinions, or let readers vote.
Correct use of readers investigations
Online investigation is easy to mislead the results, so ideally, it is a traditional, scientific approach (random phone interview), and online surveys also use the same questionnaire and then compare two results.
Feedback online as a coverage
The real interactive news website not only requests reader feedback, but also feeds back to a part of news report. Taking the insufficient work of the youth summer work as an example, you can invite the reader to write their personal experience, and the reporter will track the news clue, or talk to some readers, as a reporting theme.
All in all, interactive has both technical components, and there is also one side of humanities. Technical "interactivity", determines if the website is useful, easy to use;
News website communicator and the reported "Interactivity" is one of the advantages of being rendered. However, the interactivity of the news website is made, and people's understanding seems to be independent.
Some of the foreign scholars believe that there are at least two meanings of the "interactivity" of the network: On the one hand, when users get information on the network, they can have more autonomy, that is, what kind of way they can control when they control? information. On the other hand, the relationship between the provider of the information and the recipient of the information is mainly referred to by providing feedback. (See "Interactivity on Online Media", "International Press" 1999 No. 4) From the domestic situation forum. In addition, the online public opinion investigation and the reading exchange of E-Mail methods are also common.
(1) "Interactive" Reader Forum
"Interactive" Forum can generally have two ways, one is that readers participate in discussions through E-mail, and editors have the right to pay for the documents. Another way is to open the BBS forum, and readers are in real time, editing is generally not directly showing.
At present, my country's Internet media has begun attempts in this regard, and achieves a certain effect. But this way is for us, after all, is a new topic. There are many problems worth careful. For example, the following aspects:
1 Edit the role of the "interactive" process
Generally speaking, since "interactive" is to give audience more rights, editing should not appear again during this process. However, practice shows that a completely spontaneous reader forum is likely to evolve into a melee. To a certain extent, this is reasonable. Because it can more realize the reader's understanding. However, as a forum for the news site, it seems to be more objective. In fact, the forum of the general news site is the topic. In order to develop the discussion to the established direction, the editor should not completely stand by. But what kind of identity is edited, how to grasp the direction during the discussion process, which is worth studying.
But one thing can be sure, the editor is no longer "adviser".
2 Audience uses the purpose of "interactive" forum
Although the news site set up a "interactive" forum is for specific themes, the progress of discussions often cannot achieve the expected goals. Because, it is also a variety of purposes that are using traditional media in the audience. The goal of Internet access is also a variety of purposes using the "interactive" forum. Some people are in order to participate in discussions, some people are to express themselves, and some people are to convert the mental. This also caused the complication of discussions. It can be said that the performance of the audience in the forum represents their performance in the entire network activity. Therefore, it is necessary to analyze the "use and satisfaction" theory of the communication, to analyze the purpose of the audience to use the interactive "forum and how they achieve these purposes. This aspect is conducive to editing a better understanding of the problems in the discussion process to take corresponding strategies; on the other hand, it will also have important significance for the study of audiences throughout the network propagation environment.
3 The psychology of the audience in the discussion process
"Interactive" discussion has anonymity, in this environment, people's psychological status will be closer to his "books". This is also an important reason for discussing "disorder" situation. Therefore, another significance to establish a forum is that people's real psychological states can be studied, observe the impact of the pressure in real life to people, and how they will be discussed. In addition, people's social psychology will also work on the progress of the discussion, such as "from the psychology". Use social psychology theory to analyze, helps to edit the process of better grasp the discussion.
"Interactive" Forum is a new topic for us. It is far less than a feeling of feeling or conventional media. The "Interactive" Forum is different from the meaning of the reader. Therefore, it should be learned from the two by the subject. It is very beneficial to use the theory of communication, sociology, and psychology during this process.
(2) Online public opinion investigation
From a technical point of view, online public opinion is very simple, and the timeliness is also strong. However, the current online public opinion seems to have certain arbitrarily, and did not carry out the procedures and methods of strict public opinion. The online survey is very different from the traditional public opinion investigation, it is worth we know from all angles. I personally think that at least the following aspects need to be concerned: 1 What kind of topics are suitable for online investigation
Online investigation objects can only be derived from the user, and this part of this user is currently certain, especially in China. According to the results announced in July 1999, 67% of the users of China's networks are 21-30 years old, 85% is male, 86% is a college degree or more, 63% is unmarried. Therefore, some questions involving ordinary people get online to survey, and the result will have a deviation. Find the topic suitable for the network survey, is a reasonable result of the results of the survey and effective.
2 rationality of online investigation samples
Traditional questionnaire survey, the survey can take samples as needed to ensure its rationality. But online surveys basically depend on the subjective will of the Internet users. His immature, character, at that time, etc., will work on whether he actively participates in the investigation, and will affect the rationality of the sample to a certain extent.
3 Procedures and methods of online surveys
Due to the characteristics of the network, online surveys have a great difference in traditional investigations. Therefore, research on investigating procedures for network features and methods are necessary.
(3) Reading exchange of E-mail mode
The read-editing exchange of the E-mail mode is a continuation of the conventional readup communication. In theory, the possibility and scope of the editor's direct communication with readers is even greater. On the other hand, since the number of readers is increased, editing or reporters feel that there is no energy to cope. Despite the absolute number, editing or reporters give readers more (see "Interactiveness on Online Media" "International Press" 1999 No. 4). From the psychological psychology, I hope that the readers will believe more, because this reflects the influence of their own sites to a certain extent. But they may feel that they are not obligated to respond. Then, under the new situation, what is the purpose of reading communication, how to do, how to ensure it from the system, it is necessary to answer.
The impact of the network environment on traditional news media is not limited to working methods or procedures. In the long run, it also affects the function of news media. In fact, some Internet media no longer place themselves in the provider of news information, but started with other services related to the network, such as online communities, e-commerce, etc. Only break the traditional concept, let go of the eye, fully study the characteristics of the network, and the characteristics of the network society, in order to meet the development of the times, constantly change, and can eventually survive.
