US California Red Wood City reported on December 20th Re (NASDAQ: ERTS) announced a major decision on Ubisoft Entertainment, which is headquartered in Rennes, will be a global game industry. Entertainment software companies in the developer and publishers are acquired. This acquisition purchased the shares of Yubi's approach 19.9%, which will be from one of the Ubisoft shareholders - Netherlands Talpa Beheer B.V. Purchased will be confirmed after the anti-monopoly review through the US government, and the relevant financial provisions and the detailed transaction amount are not officially disclosed. Once the news came out, it immediately triggered a very enthusiastic discussion. What kind of secret is hidden behind the EA? EA EA in the world is the world's top interactive entertainment software, headquartered in Red Wood, California, USA. EA was established in 1982, I received $ 296 million in fiscal 2004. The company is committed to the development, production and distribution of video game platforms, personal computers, and Internet globally. In 2003, EA had a total of 27 products with more than 1 million products. EA is based on the following three major brands: EA Sports (TM), EA Games, EA Sports Big (TM), which is popular globally including "FIFA Football", "Body NFL" and "NBA Live", etc. . At the end of the year, EA has moved frequently, and the news is constant: First, EA announces the price of the EA Sports full range of sports games, NFL 2005, NHL 2005 and NBA Live 2005 is now reduced to $ 29.95; second, EA buy Break the US Rugby Alliance (NFL) copyright, will exclus all the related games of NFL, including PC, TV games, handheld and other platforms, the exclusive copyright of the game, the operation, the limit movement, etc. The time is 5 years; Recently, it was also exploding "abuse" news, a virtual store publicly selling EA "abuse" T-shirt, which is written above: "I work for 90 hours a week, but not worth this. Dirty T-shirt. Not long ago, EA has a large number of developers who "Battlefield 1942" Digitalillusionce, holding Dice's 19% stake, and began a new round of large-scale acquisition programs. If the ambitions of EA say, these are just a game giant expanded to foreign countries, then these are related to the Chinese market. Jeffrey Brown, Vice President of EA, said to the media: "Take approximately two years ago, we have begun to take into account the income of China. In Hong Kong, we invited Jon Niermann for 14 years in Disney, for a long time for the Chinese market. Since November 2003, EA starts "pull network" search in China's game industry, Jon Niermannn said, "We have been looking for suitable acquisitions. Almost all companies, all people have talked. "EA has started in 1996 in 1996. At that time, the main is mainly based on a single version of the game. On April 1 this year, EA officially decided to enter China. EA first set up an office in Hong Kong, then sent people to Shanghai, start The establishment of the Chinese studio. "We look forward to opening a studio in China for a long time, and has also prepared. "EA high-level, the first step in EA China strategy is to establish a game studio. The second step is to plan the product line, the third step is to design, develop localized game products," may also participate in the global game product of EA Outsourcing business. "For China's expansion plans, EA is ambitious.
First, the biggest competitor is the world's second largest game development and publisher's UBI is the biggest challenge of EA. The company has "split cells", "Prince Persian", "Rainbow Six", "Mystery Island" "Waiting for excellent brands, strong growth in recent years, 2003 revenue is 400 million, 3 million euros, and 47% of this is obtained in the North American market. "Electronic Gaming Business", "Electronic Gaming Business", published investors' analysis of several game stocks on February 11 this year: EA Company and Activision, THQ received general recognition of investors, and Ubi, Vivendi And Take-TWO has been reduced due to the lack of product lines. However, with UBI's "Cell Split 3: Chaotic Rule", "Prince Wang: The Heart of the War" and other popular masterpieces, Yubi gradually received investors, except for EA, ubi is a few of several owners One of the extensive product lines of game companies have become a strong competitor of EA. Second, the recent market sales slut fans foreign game companies involved in the earliest Chinese game industry is France's Yubi Company, which officially entered China in 1996 has been 9 years, but UBI mainly is the development of single game, mainly It is sold to foreign markets and there are few sales in the domestic market. Although there is a large market in the country, although there is a large market, the user's consumption habits have made genuine games in China. On the other hand, the online game masterpiece "Endless task" introduced for some time, it is completely called, and it is barely sustain the situation. Due to the flat sales, the performance has no big improvement. French game business Yubi Company showed a loss of money in the first half of the year in the first half of the year of the 2004 fiscal year. As of the first half of September 30, Yubi Company has sales of $ 157.7 million, an increase of 2 percentage points compared to the same period last year, although sales performance has increased, Yubi has still appeared. Yubi's net loss is $ 48.5 million, and the same period of last year is $ 45.7 million. Due to poor financial statements, the company has always maintained at a lower level of shares in Nasdaq, allowing the EA's acquisition program with practical foundation. Third, I have been in front of EA competition conflicts, UBI Soft Press the bell-sufficient talented EA to dig angles with improper means, and the four game developers currently develop "split cells", and hope to get game development. Internal planning, violates the provision of the provision of the provision of the Branch and hurt the work rights of UBI Soft, so the Quebec District of the EA Canada is put on the bell. The Quebec District Court also issued the judgment of UBI Soft, and EA must hit the four-digit UBI Soft employee and may not continue to develop a game develop case that would infringe the UBI Soft rights. At present, the Game industry in Europe and the United States basically issues more than a large game such as EA, Fifan Global, ATARI, and UBI Soft. It is competitive to each other, and EA is based on North America and actively enters Europe, the unfolded Global and Ubi Soft. French companies are also actively entering North America based on Europe. Due to the fierce conflict in the market, the EA and UBI Soft becomes a strong competitor of power, and this "split cell" excavation incident is more relatively serious, and it has formed a relatively serious interest, which also makes EA Since then it produces the will of the acquisition. Now, US EA will become the second major shareholder of Yubi, with 19.9% of shares, and Yibei's founder GuilleMot family still maintains the status of the first major shareholder at 22.8%.
