Transfer from:
http://www.guoblog.com/blogview.asp?logid=214
A online marketing program named Estrategyone in Ohio solves the company's manager Rich Ottum, which gives ten steps around Business Weblogs' marketing strategy; in personally, if you want to make blogs into a successful brand, these steps It is also very necessary; below the main argument of the author, combined with my personal point of view, and propose 10 steps to personal blog:
1. Keep a Make It New: Your blog is more than just your site, you must provide fresh content and unique views from time to time, you must use your heart to go in into the excavation rather than use regular means to go casually Perfunctory readers.
2, give it voice: Your blog must have a firm voice - from the true personal voice, you must have your own attitude to something; for your information and content, you must do To true, broad booth, vivid, high grade.
3, continuous update: Do at least one week update once, the best in a few days. First position your blog focuse in what field, focusing on the focus of that field, can cause people to pay attention to and most interested; and provide exclusive information from time to time.
4, try interactive communication: Successful Blog will encourage readers to participate, use the commentary mechanism or message feedback, don't be afraid of criticism from the reader, observe what they are saying, what they want to potentially express? To grasp their preferences, use their voice to better adjust your content, which is the most basic requirement for personal relationship management.
5, share information Assets: To recognize your readers from all walks of life, they have a variety of interest, you should maximize the information they need, such as a topic information link, similar content External site link.
6. Simple is the US: Take some time to design a simple and beautiful page for your blog, give up the fancy and false design; truly put the page download speed in the first place, let your text content Easy to read, your classified document is easy to search. Must remember: Simple is beautiful.
7, armed your readers: not everyone like you, your readers may not know XML, do not know RSS, do not know all kinds of advanced technology that Blog extends - you have to do It is to tell them about what technologies, let them know what benefits, and provide them to use the method to use the RSS function to use newsReader, such as writing a description. Of course, you must first tell them where Download this software. It is best to build a list of mailing, allowing your readers to keep synchronizing with your content via email.
8, multi-channel communication (Promote In Multiple Channels): Not everyone knows how to use the Aggregator to get information on your blog, pay attention to promote your blog using traditional methods, such as printing on T-Shirt Your site, send mail signature propagation, register in the Blog Directory site.
9. Join Another Conversation: You should stand up and take a look at other blog, no matter what you are not interested, try to communicate with them so that you will open your horizons. Open thinking - of course you are in others The URL left on the site is also well promotion. 10. Be patient: BLOG technology has no big innovation, RSS is only a reuse of "promoting technology"; many of the earlier network applicants will carefully look at Blog and RSS, even dismissed You must do a good convincing material with your own practice, to move their integration, and promote your blog and yourself - to you, it will be your personal brand.
