[ICXO.COM editor Press] Who moved your cheese? Who cares! The books described below should be included in the reading books of each CEO, which contain the wisdom of the ancients, but also accommodate the great foundation of reshaping the global economy.
Who is moving your cheese? Who cares! The books described below should be included in the reading book of each CEO, which contain the wisdom of the ancients, but also to reshape the Global Economy, the successful CEO and entrepreneur will put the self-transcripts. For "Today's Hora, Alger Myth" (Horatio Alger, American writer. Albere myth, as long as diligent, you can get rich in the family and get rich - translation). The story of the autobiography is as follows: ambitious, an extraordinary young man finally won the wealth and respect, his success depends on unremitting efforts, keen insight, perseverance, noble morality, the autumn, and carefully maintain personal hygiene and Need from a non-lack of personal line. But the problem is that the storyline of Howit Aerje is not the case. Yes, Alz 'popular novels - written in late 19th century, positive value in the United States is highly prosperous - praising self-reliance, relying on their own efforts, but the story is often difficult to grasp the luck in the meditation. Big money. There was a Hemor, a child, a child, and his father impressed him, so I gave him a job; another master blocked a baby-free baby car, and the baby is the Wall Street broker. Daughter; there is a master discover a large gold ... Alpie wrote: "It is such a lucky opportunity to benefit," Alpine's so-called so-called hard work, but thus. If you want to learn lessons from it, in addition to your relatives you should save the silver family, that is: You can't really hear some statements about "classic business books". The best way is to learn from yourself and read. The meaning of our recommendation is here. Like a hard work, we will help you read the books in the library carefully and find out what you need. They provide you with the most useful views and insights of today's business world, and it is written in 2000, and it has just been completed several months ago. It should be noted that our bibliography is deviated from the MBA course. Part of the reason is that we think they are more fun, and these novels, science fiction, philosophy, and scientific books provide to everyone's field of vision is not enough. Indeed, some of our choices have contradictory (hard to imagine) between Friedrick Taylor and Peter Druk, but this is a commercial story that has created many success (more don't say The constant exploration of thousands of commercial books), the spirit of enterprising is consistent. Commercial books are like smoky sea, we choose to read the book for you. (1776) (The Wealth of Nations) of the pillars of capitalism "Wealth of Nations": analysis of the effectiveness of the "invisible hand" of Adam • Smith (Adam Smith) Smith peruse famous of capitalism, needs deep Coffee is accompanied. There are also some in-depth analysis of complex economic dynamics that prompted industrial products. "Capitalism, Socialism and Democracy" (1942) (Capitalism, Socialism and Democracy) Author: • A • Joseph Schumpeter (Joseph A. Schumpeter) as long-neglected composer Bruce as recently as Schumpeter People pay attention. In this century, he puts forward the "creative damage" point of view, and this will explain how new technologies and social trends constantly redefine their business companies. He regards capitalism as a society and Economic phenomenon.
"Affluent society" (1958) (The Affluent Society) Author: John • • Kenneth Galbraith (John Kenneth Galbraith) Galbraith in this bestselling book begins pointed out: "rich nothing wrong." However, he said, "but ...". The book is one of the first books that persistently convincing economic, political, military and global social integration trends, an impact on daily life. "Wealthful Society" describes a US style vision including upper and underlying views. "Capitalism and Freedom" (1962) (Capitalism and Freedom) Author: • Milton Friedman (Milton Friedman) Friedman in the book about how capitalism can be utilized to serve the individual and the government needed Define it. If the standard for measuring a master is arguing, then Friedman is absolutely deserved by Friedman. The concept of "education subsidies" and "social security privatization" is from here. Management "Principles of Scientific Management" (1911) (The Principles of Scientific Management) Author: Frederick • W • Taylor (Frederick W. Taylor) Taylor's best not to understand this work too literally. Taylor's cost-effective fanaticism made him a good organizational rule, but these are also rules that kill the soul (using stopwatch). However, he also provides useful guidance for managers managed more humanized management. "Management Practice" (1954) (The Practice of Management) Author: • F • Peter Drucker (Peter F. Drucker) "management practices" so that people began to study management as a fundamental business disciplines, Drucker Since then, it has become the master character in this field. The book points out that successful operation companies are far from exposing workers to make a profitable tool. Druk is one of the earliest stressed languages to stimulate the enthusiasm of employees, maintaining the balance between work and life, and creates performance. Today, this view is still advocated. "My years in general" (1963) (My Years With General Motors) Author: Alfred • P • Sloan (Alfred P. Sloan) • Bill Gates once said, if you read only one business book of the words Entry to read this. Gats said, it is never reasonable. Sloir describes how they strive to create universal shape into the world's largest car manufacturer, and the surface seems to be an autobiography of CEO, in fact it is also a great management and business guide. "The Fifth Discipline" (1990) (The Fifth Discipline) Author: Peter Senge • M • (Peter M. Senge) Senge about "team learning" and "personal practice" blur caused him to explain the essence of business management Thinking. This kind of vague is indeed frustrating. However, unlike most management books, his book tries to find spiritual cores in modern business, considering employees. Strategy "Art of War" (The Art of War) Author (c 300 BC.): Grandson (Sun Tzu) Although the "Art of War" is a military strategy guide, but the implication of wisdom, concise and pure fun but can not be Neglect.
The grandson management army, discovers and seizes the opportunity, and "the competitor) is simple and clear, and the corporate manager is advised. "Competitive Strategy" (1980) (Competitive Strategy) Author: Michael • E • Porter (Michael E. Porter) Porter argued, companies need a strong start from the following three aspects in order to combat competitors: the cost difference Chemical or focus. Although he said that it is very difficult to choose itself, its thorough analysis clearly tells us how companies should properly position. "Built to Last" (1994) (Built to Last) Author: James • Collins, Jerry I Porras (Jim Collins and Jerry I. Porras) and all are intended to illustrate how to make the new business success of different, and Collins Polas has conducted in-depth studies in the general cars that have been prosperous for decades, Wal-Mart's giants have been in depth. It is believed that the development of the company's long-term development needs a long-term leader to provide innovative and trial space for companies. "Banvard stupidity" (2001) (Banvards Folly) Author: Paul • Collins (Paul Collins) in this fascinating, interesting book, Collins put the business in the most frustrating thing ── ── failed compiled a Order The story of people excited. Collins found 13 examples, from the tragic story of "Concord" grape founders to a pneumatic trainer's courageous idea. The purpose is to explain, bad time, conceivable, fraud, and completely stupid stupidity that leads to people or corporate decline. Innovation "Structure of Scientific Revolutions" (1962) (The Structure of Scientific Revolutions) Author: Thomas • S • Kuhn (Thomas S. Kuhn) The book had a "paradigm shift" in the term. Kusn has attracted controversy for the in-depth study of scientific thinking habits, and also won the second life as a business reading. Kuhn wrote: "New paradigm ... Suddenly, sometimes in the middle of the night, in the brain of the people trapped by the crisis." The author captures the soul of stimulating countless new business opportunities. "Disney version" (1968) (The Disney Version) Author: Richard • Hick (Richard Schickel) Hick wrote critical biography of Walt Disney •, indeed, to the middle class like Mickey Mouse's empire is not a small Hit. However, the book is also affirmed and praised on the adventure spirit in the early career of Disney. Disney has produced "Steamboat Willie" in the absence of a contract, and the creation of the first large-scale cartoon "Snow White" in the Great Depression. "Double Helix" (1968) (The Double Helix) Author: • D • When James Watson (James D. Watson) to find the DNA code, the most important thing is perseverance, motivation and will. Water wrote: "Many scientists lack vision, slow, and even some stupid." "Double Spiral" can keep in the bestseller, because it emphasizes the importance of breaking through traditional knowledge.
"Innovator's dilemma" (1997) (The Innovators Dilemma) Author: • M • Clayton Christensen (Clayton M. Christensen) new technologies to stimulate new business models, those rigid model should be replaced. Chrison emphasizes the varying world, maintaining the flexibility, forward-looking and openness of the organization, forward-looking and openness. Leadership "manual" (first century AD) (The Manual) Author: Yi Bike bottom Benitez (Epictetus) Stoic philosopher Yi Bike philosophical writings bottom Benitez is likely to be the world's first business book, Among them, there is such a quotest: "You have no competitiveness in your field, gossip, and concise." "Manual" is a general guide to the leadership of morale. "The Prince" (1513) (The Prince) Author: Nico • Machiavelli (Niccolo Machiavelli) People often think that "The Prince" is a cynic's works, such as the book says, "feared more than loved Safety". But in fact, Marqui Villy's view is still very fine, and he advocates Mingda's behavior and pursuit of virtue in the governance state. This is also a beneficial guide for effective organizational behavior. "Moby Dick" (1851) (Moby-Dick) Author: • Herman Melville (Herman Melville) This is a misunderstanding about the leaders of the value of heroic leadership tragic story. So far, the captain of Aha is still the best example of blind persistence in literary works. Aha captain used the fear as the pursuit of the power of his lack of vision, so he lost the support of the crew, and finally lost his boat. "Shackleton Leadership" (2001) (Shackletons Way) Author: Margot • Moore, Stan Finney • Kapei Er (Margot Morrell and Stephanie Capparell) The book tells the story of explorer Ernest • sand Sir Ernest Shackleton's moving story. The Shatkerton's ship was crushed by the South Pole, the ship and crew were trapped for two years. This is one of the world's gods in the world. Of course, few managers have encountered such bitter. However, this exciting book songs have praised talents, teamwork, and spirit of conquering difficulties. "Change maker" (2003) (The Change Makers) Author: • Maury Klein (Maury Klein) Klein biography 26 entrepreneurs have been studied, including • Thomas Edison, Henry Ford and Bill • Gates. He summed up the secret of their success. People can find from every anecdote he told, although everyone is not smooth, but creativity, failure, family, professional moral combination has created these leaders. Marketing "Leisure Class" (1899) (The Theory of the Leisure Class) Author: The term Veblen's "conspicuous consumption" Leo Stan • Veblen (Thorstein Veblen) is always a double-edged Sword: Whether it is a social criticist or a savvy marketer, it has valuable. The author has conducted a deep thorough study on the driving and attitude of driving people, and synchronized with the trend of synchronization tangled essence on the impact of social and economic impacts.
"Ogilvy of Advertising" (1983) (Ogilvy on Advertising) Author: • David Ogilvy (David Ogilvy) Ogilvy & Mather (Ogilvy & Mather), founder of writing this book is to establish a modern advertising industry status Practical Strategy and Skills Guide. The book looks like the self-blown self-blowing of Ogwi himself, but it is really beneficial to advertisers. Moreover, Ogwives is very keen, and he shows a great contempt for people who mix advertising in art. He said: "If the advertisement does not sell, you will lose the creativity." "Public relationship! "(1996) (PR!) Author: Stuart • Alvin (Stuart Ewen)" large order sales "has been familiar to everyone, but we know it today public relations industry is an extraordinary modern product. For the key historical facts rise in public relations, the army, Evang, which has been rising during a battle, Evan pointed out that employees, ideas and manipulation techniques, etc. have rapidly evolved into a hundred billion in industries. "The market is a conversation" (2000) (The Cluetrain Manifesto) Author: • Rick Levine, Christopher Locke •, • Doc Searles, • David Weinberger (Rick Levine, Christopher Locke, Doc Searls, and David Weinberger) "Market is talk", this is the author against marketing. Declaration. "Market is the ability to" praise the Internet to overthrow the level system, directly encourage business leaders to abandon the traditional mission declaration, and listen carefully to customers' voice. The book has attracted great disputes since the publication, and it is still the most infimachable books for the Internet era. "Do not brand" (1999) (No Logo) Author: • Naomi Klein (Naomi Klein) Some critics of globalization often hysterically claimed that their views, but Klein different. She expressed her accusation to globalization in a way that had a wellness. Claien conducted a deep investigation of today's business culture, and pointed out that she was concerned about the impact of today's business culture on labor, news book report review system, consumption, and citizenship disputes. "The Tipping Point" (2000) (The Tipping Point) Author: • Malcolm Gladwell (Malcolm Gladwell) famous "tipping point" Gladwell is proposed, it has been the subject of daily conversation. This word is extremely accurately conveyed: how minor behavior can have a huge impact on the world. "Detonation" also reveals the secret of many societies by indicating how certain fashion (from the messy doodles in the subway), revealing the secrets behind the world. Investment "The Intelligent Investor" (1949) (The Intelligent Investor) Author: philosophical basis • Benjamin Graham (Benjamin Graham) Graham of "value investing" is very simple: look for undervalued securities (no wonder the dotcom You can't hear his views in the boom. Through straightforward thinking and research on the market, he emphasizes investment to pay attention to scattered investment, control the market fluctuations, and avoid high current. His famous student Warren Buffett strictly abides by his investment philosophy.
"Walk Down Wall Street" (1973) (A Random Walk Down Wall Street) Author: • G • Burton Malkiel (Burton G. Malkiel) 30 years, Malkiel book reprinted eight times, his "diversification" Classic guidance still has not attached enough attention (which main recommendations: Select Index Fund, etc.). He is very humorous and very in place to ridicule people who choose stocks, and will benefit shallow for those who want to learn to drive the market. "Wall Street investment classic" (1996) (What Works on Wall Street) Author: James • P • O'Shaughnessy (James P. OShaughnessy) O'Shaughnessy was the first outsider to enter the Standard & Poor's 50-year securities database. His thorough "quantity compression" shows his extremely strong investment insight. Based on the value and growth, the book is cleverly discussed on the stock price / sales ratio and index funds, and thus explains how the modern market operates. Boom and bust "common fallacy extraordinary encyclopedia" (1841) (Extraordinary Popular Delusions and the Madness of Crowds) Author: • Charles Mackay (Charles Mackay) Mackay wrote: "Money always illusions." The first version of this book did not pay attention, but later was discovered by people. The author has a faders and trend of the entire market through tulips and chasing the stories of the wizard. "Crazy, panic and collapse" (1978) (Manias, Panics, and Crashes) Author: Charles • P • Kindleberger (Charles P. Kindleberger) from the 18th century, "South Sea Bubble" to the Great Depression of the 1930s, and then By the black Monday, 1987 (this content added this), the author portrayed the relationship between financial policies and mass psychology, explaining how people will be astray when the economy is confused by the new market and new technologies. Kindleberger said: "There's nothing better than to see a friend get rich influence people's well-being and judgment now." "Phishing" (2002) (Dot.con) Author: John • Cassidy (John Cassidy In all tried to make people recognize the authors of the network foam, Kaishidi, the author of "New Yorkers", absolutely the most ker. He accused that from every Silicon Valley venture capital home to Allen Greenspan, he must be responsible for the "non-generic prosperity" of the 1990s. "Luxury" (2002) (Extravagance) Author: • Gary Krist (Gary Krist) This is a quite ingenious novel era of prosperity description. William Merrick said: "No one knows what they are doing, however, everyone will hold the money tight." The novel passed the city, the 17th century 90 The description of New York in the 1990s, how to play "no condition" has been playing in money culture.
Technology industry, "The Mythical Man Month" (1975) (The Mythical Man-Month) Author: Frederick • P • Brooks (Frederick P. Brooks Jr.) writing the book near the end of the punch card era, its software development complexity The analysis is still outdated, it is readily readable. If you don't understand why your technical solution is lagging behind, weird or exceeds the budget, you will read this book, it will give you a quite convincing explanation and possible solutions. "Building Eagle" (1981) (The Soul of a New Machine) Author: Tracy • Kidd (Tracy Kidder) The book won a Pulitzer Prize for the Kidd. It describes how Data General is dedicated to design and construct a new microcomputer. The book is still one of the books of chaos, creativity, and heroism in the creation of new technologies. "Silicon Valley of Fire" (1984) (Fire in the Valley) Author: Paul Berg • Fry, Michael • Maxwell because (Paul Freiberger and Michael Swaine) "Silicon Valley of Fire" is not just about the invention of the PC story, It is also a story about creating information economy. From a broader angle, the author introduces the characters, focusing on the people who build Silicon Valley, rather than the machine, making the "Silicon Valley" become a very attractive reading. "Perfect Store" (2002) (The Perfect Store: Inside eBay) Author: • Adam Cohen (Adam Cohen) title may sound silly, but it is the actual situation describes the process of creating a web-based enterprise. Although it exposes some myths about eBay (the company's creation is not to sell candy vending machines), Cohen wants to reflect the reality of business on the Internet through eBay's success. Greedy "Liar's Poker" (1989) (Liars Poker) Author: • Michael Lewis (Michael Lewis) Lewis in the 1980s, Wall Street bond broker, in his book Salomon Brothers (Salomon Bros.) The work biography is also the most persuasive books that have the most persuasive books in Wall Street. Since the book revealed the cruel and fuzzy moral standards of the era of black Monday in 1987, it became the best-selling business news. "Wall Street yokel" (1990) (Barbarians at the Gate) Author: Brian • Barrow, John • Heye (Bryan Burrough and John Helyar) The book detailed record of the 1988 Nabisco (RJR Nabisco) Amount The story of $ 25 billion of the leverage. Because the story is filled with a lot of fierce quarrels, extreme behavior and self-prideful plots, people feel like reading novels. After more than ten years of acquisition, "the rough people of Wall Street" published, it is ingenious and deeply painted when greedy and the company's finances, their destructiveness is over. "Bombardier" (1995) (Bombardiers) Author: Paul • Bronson (Po Bronson) This is a novel about the bond trading, the author was a bond trader.
The story is vividly describing the funny, ridiculous, there are many colors, there are liars, lying, and the world's night sales, it is ridiculous, and it is also surprising. It tells people that we must be careful with your savings, especially when you are ready to give it to the fund manager, it is necessary to think twice. "International City" (2003) (Cosmopolis) Author: Don DeLillo • (Don DeLillo) DeLillo has just published the book, in any case regarded as the most poignant novel, it reveals stirring to 1990 At the end of the year, Wall Street was shameless, absurd. The novel describes 28-year-old billionaire Take the high-end sedan in Manhattan. Derilo presents the epitome of the global economy to readers: pursuit of stimulation, betting yen, terrorism threat, and fear of money excited with desires. Professional life "seize the day" (1956) (Seize the Day) Author: • Saul Bellow (Saul Bellow) Bellow this melancholy novel tells the story of a small middle-class salesman day making a living, to keep working Story with mental balance contends. "Only stroning" is vividly described with tension and pressure caused by Lard Investing (Yes, lard investment) to white-collarhold. "Work" (1972) (Working) Author: Studs • Te Keer (Studs Terkel) "work" was published in 1972, author of managers, teachers, entertainment, gravedigger and other professional personnel for interviews, to explore " People find satisfaction and significance. This book seems to be revised today, but because it highlights how people know yourself through work, it is still the most vivid reading of Americans' career life. "American Living Experience Record" (2001) (Nickel and Dimed) Author: • Barbara Ehrenreich (Barbara Ehrenreich) Ehrenreich experienced waitress, maid, nursing home care, toil hard labor such as Wal-Mart employees, and revenue But almost only the lowest level in 1999-2000, she strives to make the revenue, but they often do it. The book uses the first person to narrow the style, sharp, calmly, with the unusual hardships of the underlying profession, dealing with the leased a boss. And all of this is the US underwater occupation every day. Biography "Citizen Hearst" (1961) (Citizen Hearst) Author: W • A • Sven Berg (WA Swanberg) in the newspaper all about big Heng Weilian • • Rudolph Hearst biography, the book remains the most Ok. Svenberg tells Hester's privileged growth process, as well as the fact that he is a crusher and civilian flirting to Hitler. The author portraits the very important side of this publisher life: contradiction. As a businessman got such a amazing success, he had almost no respect for him to win his extremely desirable public.
"Archives" (1996) (Dossier) Author: Edward • • Jay Appleby Stan (Edward Jay Epstein) Occidental Petroleum main Xi Hamo (Armand Hammer) before his death in 1990, in the public mind the impression that: stressed Create an excellent business, with noble moral sentiments and strong patriotism. However, this survey report written by Ai Poll is completely smashed his image. The book revealed that Hammer is a Soviet spy, a man who plays with women, but also a filthy businessman. The company's fraud and international espionage involved in the book simply allows the acne. "Carnegie" (2002) (Carnegie) Author: Peter • Klass (Peter Krass) • Although Andrew Carnegie's philanthropy famous, but he is a strong feeling of micro-manager (micromanager), he can not ignore any Tiny failed. The book transcends people's usual understanding of Carnegie's "robbers", pointing out that one of his personality drives the business or the United States to accumulate money, and then give it out. (2003) (Wheels for the World) author of "The Wheel World": The Greatest manufacturers • Douglas Bray Cleveland (Douglas Brinkley) 20 century • Henry Ford is rare weirdo. "The World Wheel" is meticulous, and Ford is deeply studied in depth, and is an irritability, arrogant personality. Most about CEO's biographies are often cleverly escaped, but the book has a relief that exposes the owner's rough, unlearable side. Foreseeable future "base Trilogy" (1951-1953) (The Foundation Trilogy) Author: Isaac Asimov • (Isaac Asimov) great science fiction often think major problems. Asimov's "Base" series spans for 1,000 years and the entire universe. The author thinks about the change of the Galaxy Empire (in different business and political forms), and gives sharp commentaries for the collective thinking and behavior of the public. "Neuromancer" (1984) (Neuromancer) Author: • William Gibson (William Gibson) as time goes by, it seems Gibson's sci-fi classic more predictable. "The Medal Sale" envisses a "Sai Bo Space" (cyberspace), including network addicts and black market businessmen. The book describes the low and temptation of "hell" created by network and high-tech culture. "Avalanche" (1992) (Snow Crash) Author: • Neil Stevenson (Neal Stephenson) old media products can rarely like this book as injecting so many things for the new media world. Elephant governments and extortion of pizza is simple. "Avalanche" has triggered the generation of "Cyberpunks", while the latter can still get inspiration from this interesting and fascinating fascination.
"Smart family: The Next Generation Social Revolution" (2002) (Smart Mobs) Author: • Howard Rheingold (Howard Rheingold) Rheingold through spontaneous organization of a "flexible organizational structure" (ad-hocracies) extensive and Long-term research, pointing out how Wi-Fi, instant information transfer, and the sharp increase of mobile phones have deeply affected business, political and social. Translator: Feng Li CEO reading lists • Anne Mulcahy (ANNE MULCAHY), Xerox chairman and CEO "Good to Great" (2001) (Good to Great: Why Some Companies Make the Leap and Others Dont) Author: Jim Collins "is consistent, unwavering, integrity and strong leadership is an excellent leader to climb the peak. Collins discovered that the difference between excellent leaders and excellence leaders lies in personal humility Combine contradict each other with professional will. Excellent leaders' ambitions are concentrated in the company, not their own. "Richard Parsons, Time Warner Chairman and CEO" original leadership: understand emotional intelligence forces "(2002) (Primal Leadership: Realizing the power of emotional intelligence) author: • Daniel Goleman, Annie McKee • Richard Buya Ji (Daniel Goleman, Annie McKee, and Richard Boyatzis)" excellent Leaders must have emotional intelligence, many people intuitively. However, for other people, we can read "Original leadership". The book defines this concept, and also provides useful examples, for us All kinds of conditions in the business are really uttograinated. "Steve Jurvetson, DFJ Executive Director" Intelligent Machine Age "(1999) (The Age of Spiritual Machines) Author : Ray Kurzwell "As an investment destructive risk investment, when I evaluate the use of future products, I can't put the goal in today's market opportunities. Predicting technical trends More and more important, it is increasingly difficult. Kulzwell's book introduces the fact that the rapid changes and the fact that technology progress is growing in the exponential speed. "Russell SIMMONS), Rush Communications chairman and CEO "seven spiritual laws of success" (1994) (the Seven spiritual Laws of success: a Practical Guide to the Fulfillment of Your Dreams) author: Dibo • Zhuoba (Deepak Chopra) " No matter how this is the best book you can read . Because it tells us that life is fundamentally given. You can get it when you are willing to give it unconditionally.
