http://news.sohu.com/20050103/n223761309.shtml New Express reporter Huang Lexin
In 1997, Liu Yaming, who started to touch the Internet, frankly lost a lot of opportunities for the Internet, and also grabbed the business of online shopping bags.
Despite the first place in the entertainment bag, Liu Yaming is also thinking about opening a physical store in the Internet, using online online interactive marketing. Constantly studying new features and rules such as search and other new features, but also help their own online stores.
Management secret
Do a general agent to form a monopoly advantage
In March 2001, Liu Yaming was officially opened online, but sold or IT products, mainly used notebooks, but low profit margins made it. So, from June, Liu listened from a friend recommended to go to the bag. At that time, most of the products in the apparel category were produced in the Pearl River Delta and the long triangle, with sufficient supply, and this advantage in Beijing did not protrude. Therefore, he chose the brand of Bena box. This distributor of this imported brand is in Beijing, and inventory is also located in Beijing, and it is very convenient to enter the goods.
Liu Yaming said that he can do it now. One reason is that at the time, the total agents were arrested, equal to forming the monopoly advantage on the source. And this monopoly advantage is obtained, and Liu recognizes Benner Tong, lacking online marketing, is impressed by it. Liu Jiangong handed over some of the network marketing to him. Although online sales only account for a small part of Bennet, I didn't have much money to spend a penny, I got online marketing. opportunity.
This model is actually ideal for many small and medium-sized brands in China. Online marketing is increasingly prominent for sales and brand dissemination.
Search can only be sold out
Liu Yaming believes that the purchase of the box is not better than selling clothing, as the saying goes, "three sets of clothes, two shoes, one package". The shipments of the luggage are not bigger than other costumes. Therefore, it is important to do a good job on eBay platform. And using searching this free resource is currently the highest cost-effective promotion. The current search basically the most user uses four functions, all related to sorting, how to make your own storefront to the home page of the search results page, this is very important. Since the user's purpose of the search function is very strong, the search result homepage is often the urge to release the impulse of its shopping.
The main sort has the highest price, lowest price, the latest login goods and four ways to end the item. Liu Yaming believes that ensuring that your website is searching in any way, you can guarantee yourself on your home page of your search results. To do this, for the bag, you can seize the search results homepage in the lowest price, at the same time at 3-4 pm, the time period of shopping online, log in to the store on the store, and use this Time, set the end time of some product auctions at this time.
Of course, in this large category of the bag, it also has a single shoulder back, a shoulder, and other segmentation, but also to ensure that the user can search for your store in the first time when searching for these sub-categories.
In addition, Easy Network will launch a few searches of keywords almost every week, such as a dollar start, foreign trade, etc., the store can be adjusted according to the goods of our own store, which can also improve the exposure of your store.
Good use of new features
Of course, the search is just part of the online marketing means, how to use the huge network platform for users to increase their business, but also to understand the new features of it.
Liu Jiesau said that the recommendation of each product classification is also the battle for the store, but because the price is too high, unless the sales of goods is obvious, the general store does not have to spend a lot of money.
And the new function that can be utilized is the store ranking. Previously, the store ranking is based on the size of the credit, and now the ranking rules have been changed to the number of login products. But if you log in to the goods directly, you will inevitably pay more product login fees. This must be used in the form of a warehouse product. This form is only a few cents per piece. The overall cost is very low, and the recommended results can last for 30 days, more cost-effective than buying a 15-day recommendation. Liu Yaming said that eBay often launches some new features, carefully studying these functions, will find some good ways to use, to improve the trading volume of your store.
Of course, the seller shop can not be lighted against these marketing means, the store is still updated frequently. Liu's own store has a new product every week, and it is necessary to introduce some best-selling goods in a promotion method of one yuan to attract more users.
Investment Advice
Eat through the game rules
Liu Yuming believes that the competition in the online box market is more competitive, and all kinds of large-scale bags have been available online. It is difficult to do exclusive monopoly, and therefore, novice must win with a good price and good service.
At the same time, Liu recognizes the rules of the game, when you log in to the goods, when you log in to the goods, etc., you have to make a fine, in general, online transaction costs account for 10% of sales, but he has been more than 3 years Time, the monthly transaction fee is compressed to 2,000 yuan. These are the benefits of eating rules. In addition, he believes that doing online apparel box business is actually a picture business, so the picture must be clear, he will have a showroom to show the picture, these pictures don't seek fancy, mainly to be clear, can reflect the bag Texture.
Newly opened online store investment income table (reference)
Business varieties ----- Female leisure bag
Size ----- medium-sized network shop
Level ----- Middle Superior
Artificial ----- three
Total investment ----- 50,000-6 million yuan
Moon business ----- sales of more than 30,000 yuan
Expenditure ----- Postage, other fees, and platform transaction costs more than 2,000 yuan
Net income ----- 5,000 yuan per month
