I recently watched 2 KFC advertisements. The first is that a little girl is growing in the process of education. It is necessary to eat. If you pick it up in the last other children, she does not pick up the food. I pay attention to this advertisement, my grandmother is in educating girls, the girl's reaction is very real, feeling very good.
The second advertisement says that there is a personal work, so KFC helps him exercise. This feeling is fake. . First, a person who is more successful will come to KFC to eat? And also with a wife. The second selling person actually chats with the buyer, not the feeling of fast food, and the second actually said to the buyer? Obviously funny. .
I think 2 topics of these two ads: 1kfc cares for nutrition balance, this is very prominent, 2, advertising for specific people, the first success, the second failed. I believe that a busy person who can take a wife came out to eat will never eat KFC. . The main user groups of KFC were not investigated. Of course, if KFC wants to borrow this group of other groups, I believe it failed.
