1, Competition is Between Networks, Not Company. The winner network. Competition is not a competition between the company, but the competition between the company's value transfer network system. Companies with a good value transfer network system will win in this competition. 2, One of Honda's Ads Says: "One Reason Our Customers Are So Satisfied Is That We are not (Satisfied). This is said in an advertisement:" Only we are not satisfied, constantly entering, our customers can get more Big satisfaction. "3, The Task of Creating Strong Customer Loyal IS Called Relationship Marketing. The task of relational marketing is to build this powerful customer loyalty.
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? How much should a company invest in relationship building, so that the costs do not exceed the gains We need to distinguish five levels of investment in customer-relationship building: then costs do not outweigh the benefits under the premise of the company whether we should build customer relationships in How much is it right? We need to distinguish between 5 different investment levels: 1) Basic Marketing -Simply Selling The Products Basic Marketing - Simple Sales Products 2) Reactive Marketing -seling The Products and Encourage Customers To Offer Questions, Comments, OR Complains. Reaction Marketing - selling products and encouraging customer feedback issues, comments, and complaints. 3) Accountable marketing -following up after the sale to see whether the product meets expectations and to ask for improvement suggestions and any specific disappointments reliable marketing - actively exploring whether products meet consumer expectations after sales and customer specific solicitation to disappointment Position and recommendation to improve the product. 4) Proactive marketing -contacting customers periodically with suggestions about improved product uses or helpful new products active marketing - regular contact with customers and acquire can be used to improve product design and development of new products useful suggestions 5) Partnership marketing -working continuously with Customers to Find Ways to Perform Better. Contains Marketing - Constantly finding the way to improve overall interests
