Enterprise content management software ECM market scan
ECM - Enterprise content management, current market development is very rapid, and the market pattern is also unrelenting. In 2004, the ECM market has passed along with the continuous mergers and restructuring: Documentum, the leader in the original industry, was acquired by EMC, and became part of the company; IBM completed the Aptrix, Green Pasture Software, Tarian Software and Venetica The strategic mergers and acquisitions of the four companies, suddenly referred to as a strong leader in the ECM market; InterWoven acquired Imanage's document management technology, Mediabin's digital asset management technology and Software Intelligence record management technology to form themselves Complete ECM system. This series of industry mergers will absorb record management, integrated content management, workflow management, web content management, and other technologies such as the ECM product kit, which in turn makes ECM products and markets more mature.
In response to this trend, Gartner predicts: 50% of 50% of ECM suppliers will be acquired or merged by other vendors (this situation is 60%); to 2008, the world's well-known 2000 companies Three quarters will implement content management facing the desktop and facing processes (this happens is 90%). ECM will continue to absorb other technical components, such as digital asset management and email management techniques. At the same time, the content management market will also face more acquisition, mergers and separation.
Metagroup also predicted: Although the market income continued to increase, suppliers in this market in 2005 will face constant mergers, restructuring and integration. By 2006, about 60% of the world's more than 60% of the organization will enter the ECM strategy. Standardization framework.
The Action of the ECM Market has a great impact on its own market scale, sales revenue and market share, supplier's market role with two-level differentiation.
Market scale
Most analyzers believe that ECM's current market size is more than 1 billion US dollars, and will maintain continuous growth in the next few years, but due to differences in ECM market definitions and assessment methods, therefore And there is a gap between the estimated growth rate.
June 2004 Gartner DataQuest released ECM market report show that this emerging market estimates will exceed $ 1 billion and are growing. The world-wide content and document management software market (including web content management and integrated document management) income increased from $ 940 million in 2002 to $ 1.03 billion in 2003, the growth rate was 9.2 percentage points. The income of this market will grow by ten percent of each year and is expected to exceed $ 1.7 billion in 2008. If the collaborative tool and portal are included, Gartner estimates that the entire ECM market revenue will reach $ 2.7 billion and increased by 52% in five years. By 2008, this number will reach $ 41 billion.
April 2004 Ovum issued the 2003 annual ECM market research report. The study found that the ECM market has increased by 4 percentage points in 2003, reaching 1.54 billion US dollars, and will maintain such growth rates in the next four years.
January 2004 Metagroup ECM market assessment report predicts that in 2007, the ECM software market income will reach $ 2.3 billion, and the ECM service market will reach $ 7 billion, with an average annual growth rate of 15%.
Sales income and market share
Gartner, Ovum and Metagroup agree that IBM, FileNet, Documentum / EMC and OpenText are currently leaders in the ECM industry.
Ovum's survey in April 2004 shows that IBM, Microsoft, Documentum / EMC, FileNet and OpenText have a huge sales income of more than $ 100 million, formed between Vignette, Interwoven, Hummingbird and Stellent these medium-size suppliers. gap. Table 1 is the survey of Gartner Dataquest in June 2004, the data in the table shows that the gap between large-scale enterprises and medium-sized suppliers is gradually increased, interwoven / iManage There is a negative growth under powerful competitive pressure.
Table 1, ECM software supplier sales income and market share
supplier
2003 sales revenue
2003 market share (%)
2002 sales revenue
Market share in 2002 (%)
sales growth rate (%)
IBM
183.5
17.9
169.4
18.0
8.3
Filenet
119.4
11.6
106.0
11.3
12.6
Documentum / EMC
111.4
10.8
89.0
9.5
25.2
OpenText
80.0
7.8
68.3
7.3
17.2
Interwoven / iManage
62.7
6.1
77.6
8.3
-19.3
Hummingbird
58.1
5.7
48.1
5.1
21.0
Others
411.8
40.1
381.7
40.6
7.9
Total:
1,026.9
100.0
940.1
100.0
9.2
Data Source: Gartner DataQuest (June 2004)
Supplier's market role with two-level differentiation
Content management technology is increasingly mature, and the acute operation between suppliers and the acquisition of sales income is increasingly increasing the growth of the ECM market.
Figure 1 is a map of ECM market pattern proposed by Metagroup, January 2004. Figure 2 is a distribution map of ECM market in Gartner, Gartner, in October 2004, incorporating the annual sales income of ECM suppliers in this picture, with an integrated document management function and at least six core components of ECM (1).
Metagroup is measured from the perspective of ECM vendors and two dimensions from market share and market, and they divide them into industry leaders, challengers and followers three roles; while Gartner starts from the company's product perspective provided by ECM suppliers To measure the functional integrity and executability of ECM products, divide them into four types. Although the angle of the analysis is different, the conclusions derived are similar. Because we have studied the ECM market here, we use MetAgroup classification standards more appropriate.
(1) Leader
Suppliers in the market leader's location have high executable and functional integrity, and they have a clear understanding of the development of the future development and fully prepared. In the field of content management, these suppliers have a solid sales channels and powerful partners, with sustained financial status, extensive platform support, and good customer support, and in one or more technologies, the market has a strong advantage . And these suppliers have an important common feature, which has already had the ability to publish ECM systems that contain all six core components, and their products have succeeded in the use of enterprises.
As part of the EMC, Documentum has maintained a good rise in a stable market performance and customer base. The product provided by EMC includes six large constituent modules of ECM, and also include modules, such as digital asset management modules (DAM), and more. The latest product of EMC has matured in product architecture and technology, using J2EE, XML technology, and service-oriented product architecture. EMC extends the workflow function of Documentum through the transaction process management module, and improves the support of the original product on imaging technology. At present, the company's ECM products need to improve the new content integration module, which is not implemented is not true in real content, and more like Joint Search. The current success of EMC is mainly Documentum's credits, so how to keep this success in the challenge of EMC. In addition, since EMC's original advantage is to manage information lifecycle, the future time content management will not have to pay attention, so EMC will face the risk of harming the Documentum brand. FileNet has become a leader in the ECM market, relying on the company's powerful financial, vast market foundation, and a wide range of experiences accumulated in financial finance, insurance and government. Its traditional advantage is imaging technology and transaction process management. FileNet's weakness is that the products they provide can only be used on the installed P8 platform. It has always been weak on web content management, and in the team collaboration component, although the company has declared this part of the component, but still not done. Although Filenet's record management components can be tightly integrated with the P8 process and content engines, and through the US Department of Defense 5015.2 certification, this new technology has not been effectively applied. FileNe expands the core performance of ECM through local spreadsheets and flexibility of email management, document management implementation. In terms of using record management and collaboration, Filenet uses its own research, rather than by purchasing other companies, this practice increases the integration of the overall platform, but it delays the product's listing time. . If Filenet hopes to continue to lead in the ECM market, it needs to establish a broad powerful P8 platform and develop a broader market.
Currently, IBM's ECM products can fully provide all components in need, and Lotus, WebSphere, and three collaboration between the three people are increasingly close. However, IBM has not yet connected their product development strategies with their customers.
Open text has now acquired other companies that have a complete set of corporate content management core features, including imaging and record management, but unfortunately, these components and features are not well integrated. OpenText shorter implementation cycle wins the customer's title, this company is dominated from knowledge management, but currently its focus is how to digest the acquisition of technology, and clearly out of its product route, clear yourself Customer group.
(2) Challenger
The challengers of the industry are often focused on a particular technology or specializing in a vertical industry. These challenges generally provide traditional document management, static document management, web content management, imaging, workflow management suppliers, and later enter this market with the rise of ECM. They have a number of objective customer base, but they can't provide a complete ECM functional component, mainly relying on cooperation with other companies to provide ECM products.
Hummingbird has achieved success before its core document management market. However, the company's actions on the company in realization from the Windows system to J2EE and the service-oriented architectural direction are somewhat slow. The company transferred business to vertical industry solutions (such as contract management, etc.) and how to enhance system flexibility. The ability to work in workflow and email management is improved, but web content management has always been the company's weakness. It is currently facing about how to transfer its large number of customer bases from the original DOCS open platform to more strategic Hummingbird Enterprise 2004 and how to improve their own application integration performance and extend to other vertical industries. Hyland Software is committed to providing low-cost standard kits to complete document imaging and archiving. Its advantages include providing integrated functions in Microsoft Environments, with competitive initial costs, and low cost of overall services, and its convenience. At present, Hyland has set up competition with FileNet and IBM in the enterprise customer market. It expands basic documentation and record management functions on the original content management. At present, Hyland should continue to establish credibility as an enterprise-level supplier and develop in the global market performance and improve service level.
Stellent has a solid foundation for success in the ECM market. Since the company's main business is concentrated in web content management, it has taken some necessary measures to highlight its role in integrated document management market. Stellent M & A Optika has enabled further enhancement in product functionality, especially in imaging and workflow, and makes the integrated document archive and retrieval system more eye-catching. In addition, it has a wide range of platform support and has high feasibility. In general, Stellent has improved the company's market position, but it still faces a lot of challenges. First, its strategy is lacking relative to competitors, followed by the latest version and future ECM suite. Planning has not been known for the market.
(3) Follower
The followers of the industry typically lack competitiveness in the market due to the shortcomings of technical components or the market share. They usually use the original technical strength as the core competitiveness, and ECM is just the second core target market, or professional suppliers called the vertical industry.
Professional suppliers in the vertical industry include CImage, Novasoft, and Spess, these companies are available in the process-centric industry, such as public utilities, engineering industry, construction companies, oil and chemical industry, and the like. Although CIMAGE's products provide good features for pharmaceutical and processes, it will face how to expand in the market. Spectom adds collaborative features to the original core document and record management function, but most of its current income remains from the original customer base and its maintenance costs.
Meridio and Tower Software are specialized vendors for record management. Despite the preliminary stage of market expansion, Meridio has gains stable gains from documentation and record management products and cooperation with Microsoft. Tower Software has expanded from the original document and record management, which has gathered in government informationization in Australia, North America and the United Kingdom.
HyperWave, Day and Reddot are suppliers that provide web content management. HyperWave has a good foundation in collaboration, electronic learning, and knowledge management, and provides a good integration, fully equipped ECM suite, including record management features. At present, the main task of HyperWave is to enhance the penetration in the global market. Day and RedDot have expanded its web content management to ECM. Day provides powerful web content management and data asset management, and enhances the functions of simple document management and record management, binding in content integration information. Reddot's XML technology-based content management system (XCMS) enhances the functionality of WCM systems with high cost performance, including providing document management, transaction management, and collaborative features.
Although the market pattern is increasing, the large-scale changes will continue, the previously mentioned Metagroup's research prediction results (MetaGroup: Suppliers in the ECM market in 2005 will continue to merge, restructuring and integration, to 2006 About 60% of the world's 2000 related organizations will enter the standardization framework of ECM strategy) also indicates this. In this market, it is not tolerant of HP, SAP, Microsoft and other basic suppliers, although the time they enter this market is not long, the current product is not perfect. IBM is a good case that has merged a number of companies in a short period of time, rapidly called leaders in ECM. Ovum's research predicts that the ECM market will have both polarificiation, namely large-scale basic suppliers and small suppliers, and the application systems provided by these small vendors will be inexpensive, simple and can meet the needs of corporate needs. At the same time, suppliers in medium-scale maintenance will face huge difficulties. These mid-scale companies are generally in providing some special technologies in ECM, such as Vignette sees WCM, but as technology is getting higher and higher (WCM, document management, etc.), The price is getting cheaper, and these companies do not have enough financial resources to provide high-integrated products, even if they can provide such products, they will not obtain good benefits due to lack of competitiveness, so these companies will face Mergenced or even survive in the market, and final IBM, HP, SAP, and some storage vendors (such as Veritas Software), these large companies will be the shared by the ECM's cake in the future.
Figure 1, ECM software supplier's market positioning
Source: MetaGroup (January 2004)
Figure 2, Market Positioning of ECM Supplier Products
Source: Gartner Research (October 2004) Reference:
(1) The Evolving ECM Market. Demir barlas. Www.line56.com
(2) ECM Market To Reach $ 9B in Software and Services by 2007. www.crm2day.com
(3)
Enterprise
Content Management Tools Market Summary. MetAgroup. January, 2004
(4) Magic Quadrant for
Enterprise
Content Management, 2004. Gartner. October, 2004
(5) Global ECM Market Still Likey to Consolidate. Ovum. Www.ovum.com
(6)
Enterprise
Content Management (ECM) Definitions. Www.aiim.org
(1) Six core function components refers to: (1) document management, including document publishing and obtaining check, version control, security testing, providing storage retrieval services for business files; (2) Website content management, breaking through website administrators Bottleneck, realize the management of web content management, dynamic content management, content authorization; (3) Record management, assign special lifecycle records for each separate enterprise information, generate, receive, maintained, and use until the last process Will be recorded; (4) Document acquisition and imaging technology for the acquisition and management of paper documents; (5) Provide a document center collaboration function for the project team; (6) Support business processes and content delivery Workflow, configure job tasks and status, and create a lookup index. Source: AMT
