I see Brew (everyone to discuss) Looking at BREW in China's development processes and trends, we can see that its development speed and scale are not as good, and the future is still fascinating. what is the reason? I want to publish my personal fake, it is a throwing brick, I hope to let everyone discuss them together. (1) The development of the Group Qualcomm is very perfect, but does not take into account the special circumstances of China, the packaged operation does not adapt to China's development group, thus limiting its development. Let us look at the developer of J2ME camp: 50% -60% J2ME product is from free developers, team development (with a very few transformation into company form), 40% -50% J2ME product is larger The company opened by the J2ME Development Department; we can see that the free developers, the team is the backbone of product development, and is also the driving force for the competition of J2ME products. BREW is too difficult for free developers, teams, and the threshold is too high. Free developers are difficult to form, and the free development team is difficult to grow. Natural products have caused significant quantity due to lack of competition. . Although BREW is developing in development, the gap between J2ME is essentially pulled. At the same time, we see that the BREW developer of the United States and Korea has been tiger. There are a lot of BREW software to come from foreign Chinese, and there is a situation in the online game industry (domestic company Hanhua agent Korea online game, player) Money is mostly enterprises entering South Korea) I am afraid that I have to appear in the mobile application industry. This is what we don't want to see, but the market is not any ethnic color. From the free developer, team point of view, they are not very understanding of the market, lack of product research work, need someone to guide, what kind of game is attractive, which games have been doing and other information is not good, need someone to provide information service. (2) BREW mobile phone user group currently in China, there is not enough display intensity of BREW products in China, and the BREW information service provided by consumers is insufficient. For a consumer, give an example, he wants to buy a book (purchased by the bookstore e-commerce website), first of all, he must know what to tell about every chapter of this book, suitable for his needs, then I will see the evaluation of this book online. Putting in Brew products, this is the case, what is the user's more detailed understanding of this app, I like it, then look at the online evaluation or an authority to evaluate a competitive pressure to developers. And more business opportunities), and finally decide whether to download this application. There is a platform for detailed display and evaluation of such BREW products in China. (3) BREW mobile terminal and BREW software service combined with the BREW platform to be popular, the mobile terminal that supports the BREW platform is fundamental, of course, the mobile phone column of Sina and Tom and other websites introduced the Brew mobile phone, but the mobile phone introduction is general. There is no combination with the BREW platform. There is a platform that lacks a hardware product and software service truly combined.
