Business, an old man and his marketing story. . . The diver can't see, haha. . . -------------------------------------------------- ------------------------------ The following content is needed to return to browse the 35W car every day, the station has a newspaper Old man. The old man is wearing tidy and looks at the spirit. It seems that every day's business is good. One day after get off work is not too late, I bought him a magazine and chatted with him. "Old master, business is not bad!" "Well, you can go!" "See you is busy, the harvest must be good!" "Oh, it is not bad! Anyway, the old woman and the child are basically I have a problem! Girl, don't look at me Pu Tong, my daughter is reading in the South University! Tuition is expensive! "" Hey, the old master, you are really! The average person can be so big! "" "Oh, girl you It can be truthful. But you didn't say it wrong, I don't move, 4000 pieces are there is no problem in a month! "The old man opened the words and chatted with me. Two years ago, the old man was laid off in the factory. Laid-off wages are so small, the pressure of life, so that the old man began to sell money to earn money. (Develop a work objective). Selected, found that 35W car total traffic is large, the train is more, so it is selected to sell reports at the 35W car station (by initial market analysis, selecting terminal sales point). However, after a few days, it was found that the station fixed, the store has two. (Marketing environment argument). One of them sold a long time, and another seems to be an acquaintance of a driver of the station. (Preliminary analysis of competitors). If you don't make any preparation, you will be taken directly, you will be driven out by others. So the old man intends to start with the management staff of the station (developing a public relations strategy). Start, the old man gives a few executives per person every day, and I started to be unfamiliar with him, and don't have his newspaper. He said that this is quite sold, and the station administrator is not a big official. It will be familiar with two. At this time, I started to fall down, saying that it is not enough to laid off. I can't sell a few more than the nearby, and I can't sell a few days. I have to participate in the college entrance examination. The high tuition fees are really weak. Ok, if she doesn't read it really sorry, she is really sorry ... (in contact with the public relations object, and to sympathize). The people are doing meat, and the station administrator will help him out: then you have to sell our reports. We are very good here, they can sell hundreds every day. Come it! There is a license for the station administrator, and the old man's light is big. Of course, the old man will not forget a newspaper (public relations maintenance) every day (public relations maintenance). However, this game is entered, can be sold in three newspapers, selling, but the same newspaper. Old Han Dynasty thought of (analyzing marketing strategy), there is! The other two sold reports have a small stall, one right at the station. The old man decided, not stall, the people who took the newspaper and waited for the car.
(Differentiated marketing, channel innovation, sales sales are direct). For a while, the old man also summed up some doorway: Waiting for the people in the car, the young men who like to buy newspapers, people who get on the bus, the people who have a seat, you like to buy newspapers and like to eat early (consumer analysis ), There are very many newspapers sold in major news (sales data analysis). So, the old man has a new idea. When you sell newspapers every day, no longer call: Express, Morning Post, Jinling Evening News, three hair, five hair. However, I changed the name, according to the news. What frushxia married 53-year-old Liang Jintong, Tangshan poisoning case broke, a female examination length, a new progress in SARS epidemic, virus research has a major breakthrough (analysis, mining USP unique sales claim) . Sure enough, this trick is very effective! It is the original many people who have not planned to buy, they have bought newspapers. A few days, the old man found that the newspapers sold every day are more than half of us! At the same time, the old man also rely on a good relationship with the station administrator, let the wife who laid a small offer in the station, selling soy milk. There is already ten points next to selling breakfast, and there are 4 or 5 soldier. And the old man is different, the old man only sells soy milk, and the old man's soy milk is the kind of sealing machine package, and it will not sprinkish in the hand. More than 500 pieces of a sealing machine is more than others, the price of soy milk is more than others. Because people who eat early in the car usually have a drink because they are afraid. With this sealing soy milk, this problem is solved. (For the potential demand for target consumers, marginal products). As a result, the old man's soymilk booth is surprisingly! In this way, about half a year, a newsstand at the station did not sell because the business is not very good, so the old man will follow this place to support his newsstand. However, the old man has different: bought the government unified kiosk, the fantasy is beautiful. (With unified VI, help to improve the image). Old Han's operating varieties have also developed from a single sell newspaper to sell some best-selling magazines (product line extension). Sales have been more upstairs. The old man will sell some discounts based on what magazine, such as buy a "reader" to send a "express", because the magazine is more. (Promotional strategy, use products with large profit margins to buy gifts, and choose popular gifts). The old man's daughter worked in KFC on the weekend, often brought back some coupons, so this has become a unique weapon for the promotion of the old man! One of the newspapers and magazines, give a KFC coupon. (Integrated resources, creating differentiation) At the same time, due to the good location of the old man's kiosk, and the huge sales, it was quickly discovered by Coca-Cola, and they arranged the business person to go to the door, and posted the publicity of Coca-Cola in the tale of the old man. Painting, placed a small refrigerator, so the young man's newsstand not only becomes more beautiful and more eye-catching, but also collected some publicity fees, and increased the income of selling beverage (successful development of new profit projects) ... Just have been done In the year, the old man's sale business has a sound. The monthly income is not less than 4,000 yuan. Now, the old man has a new goal, that is, nearby cable power plants. The old man intends to open a new kiosk in the small alley of the community export (using the forming management model and shared resources, walking the chain business route), earn the money of the daughter in the future! A chat with the old man, gain a lot.
