When people visit your site, they will immediately determine the consciousness: How about this site? What is the value of value? Whether to join him to my bookmark, you know, in the virtual world of network information, the Internet provides the chance of the world, but also let this virtual world full of unclear business sites, spam site, Most sites lack souls, primary, East, Yidong, a stick, loose, confusion, is the lack of planning and design. Therefore, we must make your website stand out from those unclear sites, and must make a good arrangement, planning, planning, and intend to organize all the ideas of sympathetic organization. Page style. Below we will explore the website planning design. First, first determine the marketing objectives of the website 1. Learn about the market research stage and the development of the Internet and the development of similar sites, the operation status, and learn their strengths, find your own Advantages, surveys in the market, clarify their own website theme, find a good starting point. 2. How big is your website size? Doing the website is not blindly wanting to do, how big is it, but according to its own current phase capacity, as well as the size of the company, make sure your website is a small, medium, large-scale website, or from the beginning of small size, then gradually development of. This is mainly related to the later maintenance of the website and the development direction of the website. 3, determine the category of the website, what kind of design features you want the website are characterized by the subject, form, and its own business, the website is also different, which can be divided into: mainly, design, supplement, focusing on speed A large-scale professional website, it is generally reflected in the website of professional ICP, ISP suppliers, do not query too much when designing such websites, should pay attention to the amount of information; the second most enterprise in order to better promote their own products , Expand the sales, so that your products go to the world, improve the website of your company's image, this website production should combine the characteristic website produced by its own product characteristics, relatively pay more attention to the marketing of the product; the third is image The website of the class, generally reflected in the government department, as an external window, relatively serious; the fourth is the personal homepage website, this website is relatively free, no constraints, you can According to everyone's own specialty freely. Therefore, we have clear your positioning direction when making homepage, and design the site that is suitable for you. 4. Who is your main target audience? Depending on the category of the website, the target audience is different, there are business workers, professionals, students; women, men; children, teen, middle-aged, old people; or all people, such as educational websites are relatively objective The audience is the teacher and student of the college. The website of the chemical, skin care products is relatively women. 5. Determine the overall style of the entire website. In fact, this principle is nothing distinguish between traditional printing publications. All images, text, including the background color, the line, the font, the title, the foot, to unify the style, run through the whole station. This looks comfortable, smooth, will leave a "very professional" impression on your website. Lift a simple example. If you are listed in the case of one two three four strips, the visual effect is enhanced in front of each front, so other similar parts, should also be used in the same style. Colorful sites, especially pay attention to the unity of style. The color can be changed, but the font, the main text is aligned, the title, background effect, and special image effects should be kept unified.
Many of the netizens lack editing, publishing background, easy to ignore this, especially the webpage, more easily forgotten. 6. How much is you prepared to invest, how to run this website? For the website of the website, how much funds are needed, how much funds are you prepared to operate this website, assume how to operate this website after the website is good, or to do it, or entrust professional services, regularly Guide, or set requirements, the target is completely handled by others. This is a problem that is not negligible. If a website is good, no one is maintained in the later period, it is like a street that has just been built. It is more clean, people also like to come here to visit the street, after a long time, There are more people walking, and if there is more garbage, no one has come to the tube, so the more garbage is more, and the people who go will definitely become less and less. It has been gradually been forgotten for a long time. Website management is also this principle. 7. According to the content framework of the outlet, the target framework is made to refine the target to organize the target to organize the target of the outlet content framework, you should refine the target and initially sorted out to achieve these purposes. All content you need to include. For example, what information should be issued, what application needs to be provided, and so on. Then, you should write down the preliminary content outline, hand it over to the superior or business audit approval. This actually forms a demand report for site design. In your content outline, you should also indicate the source of information, which department should provide information. Take these rows, which will make the superiors and the relevant departments "Who should be responsible for these contents." (2) After further sorting out the outlet logic structure diagram, you should be able to draw a structure map of the site. The structural diagram also has many kinds, sequential structures, mesh structures, inheritance structures, web structures, etc., should be based on your content. For example, if you are making a tutorial, it is possible to use the flow chart indicating the order. Most complex websites will be used to apply several different structural diagrams. The purpose of drawing the structure is mainly for logically organizing sites and links, while you will use this figure to assign work and tasks in the future. For example: You can tell a developer to complete the content of a branch in the structure map; you can submit this picture to the business person, tell them which pages, need them to provide content or information; you can map Give professional art, let the US workers think about what kind of content you want to express, and so on. In short, this frame map will provide you with the next step, and the staff arrangement provides a basis. Second, some points in the website production process, the key information is placed in the prominent position, the entire website space is sorted is very important to the title, the title is like a street sign, people go shopping on your website. Rely on it to refer to it. Can the first impression of a person immediately pay attention to the title, the title is clear, the descriptive is strong, and the most attractive place is placed in a prominent position, and then slowly expand. Or, put your unique content package into a suspense and attract people. The reader reads an article, the top three points are the most focused, if this "inch inch gold" is not used in the first three paragraphs, people will want to be with you! Leave adjustable positions to meet the propaganda needs of temporary or short-term marketing activities. For example, Fuzhou Telecom Bureau held in the "Fujian Provincial Information Network Display" exhibition held by the Fuzhou Telecom Office on December 11, it needs to be placed in the most prominent position in the web page. This requires adjusting the original structure, making the new content and outstanding embodiments, or no other focus.
The layout of the text and graphics in each screen must be considered in consideration of the highlights, but also give people a sense of harmony. Can't let the graphic submerged text, you can't figure out too little, and people feel monotonous. Visual attraction and temptation are underestimated. 2, the webpage should be easy to understand, control the amount of information without modules. The most important trick of the website is, I am afraid it is your page to read it. This means that you have to spend some minds to plan the text and background colors. Be careful not to make the color of the color of the text, don't use the colorful color combination of flowers, let people look very hard. In general, dark text in light background is good. This principle also means that you are best to set the specifications of the text, and it can't be too big. The text is too small, people read uncomfortable; the text is too large, or the text visual effect changes frequent, like the people shouting, it looks uncomfortable. In addition, it is best to let the text align, not the middle. According to the reading habits of contemporary Chinese, the text is mostly left. Of course, the title should generally be in the middle, as this is in line with the reader's reading habits. In the content, try to be meticulous, so that people can understand what you want to present to people in the shortest possible time. Give others a clear picture, don't be cloudy hood. Open the door to see the mountain, directly. Everyone knows that netizens are particularly less. The information you can provide may be beneficial to them, but if you want people to find it, you can find it, I am afraid someone has this patience. Three-dimensional planning content, all parts are included in their positions, respectively, respectively, respectively, respectively. Note To put the most important content on the home page, others are ready. Then you can make a blueprint of the page, edit HTML. In terms of the performance of the text content, remember to do not allow the width of the text, across the entire screen. There is a lot of paragraphs, which looks very hard, and others may have a big difference with you. It is best not to exceed half of the screen width. 3, the smaller the web page, the better, it is best not to over 50K, try to streamline research shows that if a website page does not appear within 15 seconds, visitors will soon lose interest in the station. Of course, there are also exceptions, such as the content is too exciting, people can't do it. Like visual art class, you can't "fast" as the only design standard. However, even such a site, it should be added to the reader, a prompt to the reader, don't ignore the mood of others. But most websites are still based on content, most of people are interested in or the amount of information, and the pursuit is the speed. To qualify the size of the page, you have to consider saving from all angles. The biggest one is the image, some good things, only have to cut love. Think about it, in a few goals of creative expression, brand image, earning money, which is the most important? 4, the website navigation should be clear, easy to find, all the chains will be clearly identified to the reader, all navigation nature settings, such as image buttons, have a clear identity, let people understand, don't patronize The lively visual effect is, and people don't know the East West Northern. The color of the link text is best used to use the customs: no visited, blue; click, purple or maroon. If you must don't think about it, the text will be a prominent way, such as bold body? Add one's word? Whole side of the vertical standard? Or a few more use. In short, the text link must be distinguished with the other texts of the page, and the reader is clearly guided. Clear navigation also requires: the reader enters the number of clicks in the destination page, and cannot exceed three times.
