Once upon a time, WebLog appears in our field of view, and quickly accepts and uses netizens. Once a time, China's WebLog suddenly prevalent and flooded with a large number of non-artistic art, non-literary literature, non-original original, non-serious serious ... Although we can also see some of the truly serious, responsible, original works, but it seems very weak, flooded in a modern and simple operability - cultural alienation process. If you want to find a symbolic word to this alienation, this word is "Kitsch". = Kitsch is a word in the Western language and translated in China. "Modern English-Chinese Comprehensive Dictionary" explains "curved" as: "the art or literature, poor works of the public, and poor work". "Oxford Hyundai Senior English and Chinese Dictionary" explained: "(Art, Design, etc.), colors, superficial, showing off. The Business Press "Des Han Dictionary" is defined as: "Celebrate the hurt of low-level interests," or art). Greenberg put forward the classic definition of the curved connotation in "avant-garde and curved": "Special" symbolizes the era of massive cultural, it is "the epitome of all the fakes in our era". In essence, the basic characteristics of "curved" are: commercial, absolute, hear, and admire modernity. Typical reflection is: hidden commercial purposes, false passion, do a vulgar bad taste, engage in the public's outlook, do not reflect true, etc. Harod Rosenberg gave the "curved" definition: "The art has established rules; there is a expected audience, the expected results, the expected remuneration." If "curved" The current Chinese blog culture, we will find that blogs born in the market economy tide, in the era of market economic era, have been obviously filled with "curved" imprint. The overall blog culture is deliberately creating, and it is contemplated. Romance literature, popular songs, technical teaching, warm writing, resource downloads, etc., have been immersed in the unreal gentle and rich towns. Most blogs lack sincerity, lack of serious, no falsehood, gracefully post or integrate a large number of online works, and make a reflection of the reader's emotional conditions, the expectation of the click rate, the message rate, the prospective pursuit of high update rates. Empty, doing show, reposted blog logs became the owner of the blog culture, manufacturing false blogs, showing the "kitsch culture" to perform the fifth-style collective charm. Some original network log owners have also begun to announce "evading lofty", with a small happiness of hurting and elegance, diseaseless 呻吟 小 快 供 消 消 消 消 消 消 形 形 形 消 消 供 消 消 消 消 消". Muzi, the stream of bamboo shadows is even more absurd, and you will be able to attract readers with a gossip and boldness to attract readers to achieve a name and acquisition of business value! There are also a lot of pseudo-origin network logs, and the surface is installed is original, true, only, in fact, is simple to integrate network information and make people feel cheap. The blogger obeys the market rule, pursues the value of the registration rate and click rate, and the packaging or speculation of the mass culture is generally no two; although it deliberately conceals the commercial purpose behind the free registration, the eyes are always aimed at the potential business opportunities, and they look forward to winning a day. For commercial purposes, it is simple, casual, non-original repost integration, spawning blog cultural psychology; through continuous deletion of blogs different from their blog positioning rules to clear the obstacles on the road of future business purposes.
In short, today's Chinese blog culture composed of bloggers and most of the above blogs is basically the form greater than the content, simple, rough, lack of spiritual content and reflection, and does not pay attention to the beauty of blog form and content. The purpose of the blog completes or not, pay more attention to the show and gets fame and fortune, just like the ashtray of Mona Lisa, a fluorescent Virgin Mary statue, the African art on the envelope sold in the airport, reflecting by bloggers , Blogs, mass media and readers build and launch aesthetic taste through the blog cultural market. Their common feature is to wake up and meet the emotional needs of the public, and their common purpose is to meet some Chinese-style middle class emotions and cultural consumption, leading to the depreciation of cultural art symbols. It can be said that China's blog culture is already in line with the definition of Harodurunberg to "curved": "It has established rules; there is a expected audience, which can be expected, Expected remuneration, so it can be called "curved" or "kitsch". Therefore, no matter how prosperous blog cultural atmosphere is manufactured, I have seen is just a scene of bloggers and money, blogs and "curved" chorus. Of course, in the fundamental sense, as long as people need to give life with value, "curved" is inevitable. No matter how we despise it, "curved" is an integral part of human situation, which fundamentally reflects the failure of humans in value in terms of human life. The public culture behind the blog culture is far from life, escaping value, not true cultural art. To grasp the relationship between life and art, you need a deep sense of reality, starting from life, not from a values. However, the predicament of contemporary cultural art is: this emotion we need cannot be manufactured, and it relies on the imagination and judgment of human free, but it is constantly recession.
