1, Competition is Between Networks, Not Company. The winner network. Competition is not a competition between the company, but the competition between the company's value transfer network system. Companies with a good value transfer network system will win in this competition. COOFUCOO SAYS: What is the value transfer network system? A company is not isolated in the market, there is a raw material supplier in its upstream, with a variety of roles such as distributors, retailers, consulting companies. If you look at the point of view of relational marketing, consumers targeted by the company are also part of it. These numerous roles are not isolated, from the start of raw materials until the product is finally consumed to consumers, each step is a value transfer. The entire role consists of a value transfer network system. The company wants to win in the competition, just testing the competitiveness of partners who weaken their own competitiveness and weakening the value of our competitiveness. The value of the company is the company where the company is located, and the company should fully strengthen its own Team, not just through the use of partners in TEAM. Because with your partners weaken, our value joint system will slowly weaken until you lose competitiveness. The company may wish to join other value joint participation in competition, but think about it, if it is a very competitive value, the partners of Team will inevitably cooperate, and have tacit. This is a very high entry barrier for new accessers. At this point, new accessers can be added, inevitably, are not successful. And don't say that these value can be successful, just cultivating the tacitacinity requires a large investment. The relevant situation is mentioned in the lecture of Mr. Yu Shiwei. At that time, he said that Honda's value transfer network system, everyone can find it. I remember very clearly that 1047 glasses, and Honda's sentence, as long as I have a meal, I am dead. All of the above are for manufacturing companies. I believe that it is basically related to the program. It is not a manufacturer of buildings and software companies, they have their own characteristics. But there is no way, now there is now, anything I have contacted is based on manufacturing companies. I don't know how to do this is doing? But you can't blame them, they don't practice, all the knowledge comes from books. As long as the situation in the outside world is changed, the book is unchanged, they can certainly can't keep up. I am a complaint. Teamwork? China does not talk about this, China is talking about thickness. As a result, China is a value transfer network system. We are a Team. We consume each other, we are weak, people in the American devils and small Japan, we will be waiting for people. This is only. 2, One of Honda's Ads Says: "One Reason Our Customers Are So Satisfied Is That We are not (Satisfied). This is said in an advertisement:" Only we are not satisfied, constantly entering, our customers can get more Big satisfaction. "3, The Task of Creating Strong Customer Loyal IS Called Relationship Marketing. The task of relational marketing is to build this powerful customer loyalty.
4,
? How much should a company invest in relationship building, so that the costs do not exceed the gains We need to distinguish five levels of investment in customer-relationship building: then costs do not outweigh the benefits under the premise of the company whether we should build customer relationships in How much is it right? We need to distinguish between 5 different investment levels: 1) Basic Marketing -Simply Selling The Products Basic Marketing - Simple Sales Products 2) Reactive Marketing -seling The Products and Encourage Customers To Offer Questions, Comments, OR Complains. Reaction Marketing - selling products and encouraging customer feedback issues, comments, and complaints. 3) Accountable marketing -following up after the sale to see whether the product meets expectations and to ask for improvement suggestions and any specific disappointments reliable marketing - actively exploring whether products meet consumer expectations after sales and customer specific solicitation to disappointment Position and recommendation to improve the product. 4) Proactive marketing -contacting customers periodically with suggestions about improved product uses or helpful new products active marketing - regular contact with customers and acquire can be used to improve product design and development of new products useful suggestions 5) Partnership marketing -working continuously with Customers to Find Ways to Perform Better. Contains Marketing - Constantly finding the way to improve overall interests
I have an idea very early, when I like him for fifth marketing, but I don't know why. Until today, I saw this book, I found out that I have a basis here, it is too clever! 5, One Lexus automobile executive told the author: "Our company's aim goes beyond satisfying the customers Our aim is to delight the customers.." One executive told of Lexus cars: "Our company's goal is not only customer satisfaction, we The goal is to make customers happily. " 6,95% of Dissatisfied Customers Do Not Complain; Many Just Stop Buying. The Best Thing A Firm Can Do Is To Make It Easy for Customers To Complain Via Toll-Free Phone NumBers, Suggestion Forms, And E-mail --- and The 95% of the 95% of the people will not complain that they are just protests by stopping your products. The company is best able to provide consumers, such as free calls, recommended tables, emails, allow consumers to provide their own complaints in time, the company only needs to listen with your heart. 7. BUT Mission Statements Should Be Market- Oriented. Products and Technologies Eventually Become Outdated, But The Basic Market Needs May Last Forever. However, the overall strategy of the company should be market-oriented. Products and technologies will eventually become negligent, only basic market demand will be forever. 8, The notion is that each department is a "supplier" to other departments and a "customer" of other departments. If one department has weakness that hurts its "internal customers", Honeywell wants to correct them. In one company, each Companies play two roles of suppliers and consumers in other departments. If a department has a shortcomings, then you will hurt the other departments within the company. Honeyville wants to change these. Constantly updated. . . . . . (At present, all energy turns to the four levels and final exams, the test will continue to update, the book has not finished reading it.)
