There are some basic laws in the management of enterprises, even in violation of these basic laws, companies will fail, and the failure of enterprises is often because of one or more of these basic laws. However, even if all of these basic laws, companies may not be able to succeed, because the company's success only has the necessary conditions, there is no sufficient condition. For corporate managers, no matter what modern enterprise management theory, must first follow rather than violating these basic laws, with their strategic starting point, onlyine, enterprises have basic
safety. This is the rise and fall of the 10 famous enterprises disclosed by the "Decrease Board" to the author's revelation.
So, what is the basic law of the company? Let us find some answers from the rise and fall of 10 companies.
Law 1: There is no interest, there is no meaning of survival
After three strains fail, President Wu Bing has issued a hundred-word "Wu Bingxin Self-White Book". The first sentence is: "There is no interest, there is no survival." What is the fundamental interest of the company? profit. Unfortunately, although the three plants recognized the value of profits, it was wrong to choose a way of implementing a full-awaited and fishing. "With an extremely cold, fanatical utilitarian, adopting ruthless blow and conspiracy Subversion, exaggeration in the product ", resulting in its own dilemma, and impacts the healthy development of China's health products industry, so that companies lose their profitable industrial foundation.
Asia's approach is a very different way of "strategic home style". When the business operations, they are keen on the scene of the scene, propagating sensation, but how much money can be made very light, think this is "strategic home style, not fighting Xiaoli", the result is that the turnover is one hundred millions of billions , While profits have never more than 10 million yuan. This "strategic home style" management style has become the most deadly defect in the future.
Hai Wei is another situation. The company has entered a wrong industry in prematurely. It is basically not known where to produce profits, even the "first bucket of gold" can't dig, the result is the founder of "踌躇 踌躇" because of the incoming investment return, "踌躇 踌躇" Zhang Shuxin was forced to work, and the company also disappeared from people's memory.
People who have learned economics know that corporate profits Maximize the initial motivation generated by enterprises, and companies must be fundamentally targets for maximizing profits. However, the maximum profit target of the company can only be achieved by a reasonable profit or satisfactory profit. It is not possible to achieve the maximization of profits, as well as it is not achieved by reasonable profit methods, and companies cannot sustainable development.
Law 2: Basic management foundation must be prison
Asia Opened 9 years did not have a comprehensive and thorough audit, and the foreign unit borrowed 8 million yuan to the company, just say that the President Wang Xiangzhou is orally, but no need to do any procedures. When the three plants developed to Dingsheng, the agency overlap, people floated, mutual discipline, and even a three-person personnel, each branch, a large number of false fakes. Dragon lacks detailed management regulations in the finance, and only the financial registration is made, so that the phenomenon of occupying, misappropriation and private branch is all. Since basic management is not strong, these companies lack the necessary self-stable mechanisms and immune mechanisms, such as building a house on the beach, a foreign impact, the company is in response to the sound.
Basic management is the importance of enterprises, which can be illustrated by Haier Group's "anti-ramp" theory. Haier's "anti-ramp" theory tells us that companies are like a ball, market competition, market competition, and the possible inert formation in the internal employee in the enterprise to the inner and outer pressure of the sphere downward. If there is no one bigger than this pressure, the ball will definitely fall. For enterprises, this upward trust is to strengthen basic management. To this end, Haier demands that the employee "Daily Daily, the day is high", and it is comprehensive to control and clean each matter every day. Haier can continue to achieve huge success, while the rapid development avoids fate similar to "sudden death" in this 10 enterprises, this intensive basic management mode is not available. Law 3: Integrity is the most reliable strategy
Qinchi's Sichuan wine blended, three false advertisements, Dragon's false vast brother, Nande's bluff, and eventually made them gone.
According to the book of "Millionaire's Wisdom" published in the United States, the survey of 13 millionaires in the United States shows that the secret of success is honest, self-binding, good at people with people, diligence and sage. Honest is in the first place.
The size of honesty depends on the development strategy of the company and the development of social credit. If the company just wants to "die", then integrity can throw it. But if companies should seek sustainable development, integrity is the basic premise of maintaining long-term market penetration. In the commodity of credit, integrity's role is relatively limited, even honest companies may have to eat, but even if the customer will give special attention to integrity in order to reduce transaction costs, integrity enterprises Love has a unique moment.
Without honesty, companies are not possible to establish market capital, and market capital is a platform for sustainable development.
Law 4: To be famous, it must be
Qin Po is because of CCTV advertising king, the famous arrogance, there is a huge product market demand, but because it does not have enough production capacity, a "Qin Poai liquor is the series of news reports" The Qinchi knocked down Qin Po.
South German is more famous, and then "once" theory, "smooth tiller" theory, "smart culture" theory, and even put forward investment in the North Hong Kong, exploded to open the Happy Malayas, investment holding "International Satellite -8 "Wait, it makes Nade's sky in China," light eye-catching ". Sadly, in addition to "canned airplane", Nande has also done any profit items, and the result is that the company is closed, the president is imprisoned.
The author remembering a article called "Planning is a gold" a few years ago, there is such a sentence in the text, still remembering: there is planning, dung gold; no planning, gold turns. It should be said that when people have not widely recognized the meaning of planning, the article is certainly positive. However, it is undoubtedly, the article is too exaggerated, distorted the name and real relationship, and neglects the adverse effects of planning possible to the sustainable development of enterprises.
How do companies grasp the famous name and the resolute dialectical relationship? This depends on the strategic goal of the company. If the company just wants to "dig the first bucket of gold", only the name may be enough. However, if you want to pursue sustainable development, the name of the facts is to go to the road, and you can destroy the Great Wall. Because the name will cause too much market expectations, when companies cannot provide products and services with famous gas, they cannot have a long-lasting market faith; when companies have a little reputation risk, customers will be extremely deceived. I feel that the market will be shaken.
Law 5: Market ecology is the life and death field of the company
Yan Haiwei despite its strong innovation, but because of the implementation of the online service, it used a set of communication processes that have different communication TCP / IP popular Internet TCP / IP, which makes themselves independent of the market food chain. It cannot be used. Market demand.
Qinchi, Giant, Three Plants, Feilong and News Media, can be said that they first give the media to "Marketing", but they will be "marketing" because they succeeded and failure, they played the media. The role of detonating and pushing the wave. Giants, three, flying dragons "do not have the form of business", although it created a distant speed myth, it finally destroyed the industrial foundation of the company's survival.
The giant did not use the convenience of the development of the company to establish mutual benefit and financial institutions. As a result, it did not raise the "zone of 10 million yuan" that can reverse the situation in the financial crisis, so that Shi Yuzhu is angry: "What is called one It's hard to get the money, this is. "
Because the competitor (Wahaha Group) is forced to hold a press conference, it will open a turning point to the competitor and become a turning point of the giant landslide.
What is the market ecology? It is the market food chain relationship established by the company and suppliers, customers, competitors, financial institutions, communities, governments, media, etc., and companies are not just competitive relationships, but also a dependency relationship, cooperative relationship. Detained or destroying the behavior of the market food chain must affect the sustainable development of the enterprise and self-sustaining.
Law 6: Market demand is a parent of clothing
Hai Wei is known as an ideal company under the leadership of President Zhang Shuxin. However, the nature of the company determines that enterprises first is realism, because the company is generated for profits, developing for profits, and profits can be developed.
An important reason for the failure of Haiwei is that every major business initiative lacks a strict market analysis. There is no clear visible target market. The result is that the business operation has produced a large number of externalities, and has made huge society for the development of IT industry. Sexual contributions, but cannot convert this externality into the internalized income of the enterprise.
Of course, market demand is sometimes creative. However, this is related to the characteristics of the industry, the monopoly of technology, etc. For the network of Haowei, the development of the business depends on the improvement of social infrastructure, which depends on the establishment of the market food chain. Because the Haidi, the imperfection of "life is too early", the imperfection of social infrastructure has restricted the formation of market demand, and Qihai Wei has not been integrated into the market food chain formed, which cannot use the market demand formed by the market food chain, and it is difficult to form it. Independent market demand, the mourning clock is naturally for it.
Law 7: "There is no golden steel drill, do not live in porcelain"
To a certain extent, 10 companies failing to fail to say that the company's expansion beyond the boundaries of the corporate capacity. Due to transcending the ability of the ability, overexmage makes enterprises into the defense wild horses, so that companies cannot be effectively controlled. For example, in just three years in the founding, three plants have registered 600 subsidiaries across the country. It has established 2000 offices. The promotioners have more than 150,000, and the headquarters cannot eliminate a lot of violations of employees. Asians have opened 15 large chain department stores in the founding of the four years. Under the conditions of less than 40 million yuan, the super expansion of nearly 2 billion yuan is carried out, and these branches are the daily loss of the opening. The giant is involved in the three unrelated industries of computers, biological health pharmaceuticals and real estate. In the case of lack of experience in real estate, the giant building is changed from 38 layers to 70 layers, and the ending is "a penny is difficult to fall."
The capacity of the company is the basis for corporate decisions and is determined in the resources, institutions, knowledge and skills of the enterprise. The capabilities of enterprises can be quickly obtained through market exchange, and some capabilities, such as core competence, they cannot be obtained from the market, and can only be created for a long time. In the capacity of the company, the core capacity is of particular importance. If the company does not have core competencies, it must be defeated in the market competition.
Law 8: To passion, rational
Zhang Shi Xin, the Haiwei's Zhang Shu, the Hutuzhu, and the king of Asia are a passionate entrepreneur. Ya Haili is the hotspot of hype, you can not consider market regular; the Giant Group launches computer, health products, 3 series of 3 series of computer, health products, and drugs in the market; Asia near madness "1994-1999 development 埂颉虍", Nothing, the entrepreneurial passion of these entrepreneurs. For enterprises, passion and rationality are a pair of double-edged swords, which can have decisive influence on enterprises, thus affecting the company's sustainable development. On the one hand, passion is a valuable wealth, no passion, and companies will lose business opportunities and lose their original motivation. On the other hand, only passion is not enough, passion must rise into rationality, otherwise, passion may not be success but traps; passion and rationality in different stages of enterprise development, localities. When starting a business, the passion is precious; when the entrepreneurship have achieved great success, the company usually has high passion, overestimation, the brain fever, rational is a sticker, it is difficult. Enterprises must develop sustainable, any passion impulse must be returned to rationality
