A few years ago, Gong Li smiled in an advertisement (did not say a word), worth 1 million yuan. Today, a big one named Yao Ming exceeds $ 500 million.
If you change it to you, can I have this value? No. Because we don't have their brand, we don't have such a value.
Your brand is your price! American film industry "big wrist" Woody Allen said, as long as you know in your work, then you will succeed 90%. For an actor, this is a famous saying. For other industries, personal brands are equally important. In the 20th century, "Iron and Steel King" Andrew Carnegie said in a speech: "If a person wants to promote, some people must make a different thing, some things that go beyond their own sectors. He must cause people to pay attention. "
In life or work, you will be able to encounter such a person: they are modest and cautious, go all out and be responsible. More importantly, they don't care if they are in the work of the whole body, don't ask for any honor, whether the company gives them enough admits and appreciation.
These people are undoubtedly worthy of respect. But very unfortunately, these people who are very capable and forget to work, once they are in the company, they often be fried squid. Because you don't have enough brands, it means no one knows what you have done, and no one knows how important you are.
In 1997, Master Tom Peters in Management was written in the article "You're a brand": It has nothing to do with age, regardless of the position, and has nothing to do with our accidental industry. Everyone must recognize the importance of shaping the brand. Sex. We are our own company - Me Company - the executive president. In order to survive in today's competition, our most important task is to sell our own brand.
We are all president of "ME" Executive
In the truth, running your own brand and business enterprises is a matter. Our "ME Company" executive president should operate his life as a company, and there should be dreams, planned, marketing programs, have image planning, a smart organization, foreign aid, have a reality, more strategic Vision.
There is at least three points to operate your own brand:
1. Make sure what you have to do. Many people have worked hard, do a lot of things, can be said to be ambiguous, but they do, most of them are very intellectual content, and there is no low level repetitive work in intelligence content. If you start working in the initial work, this "Running Dragon Set" is not dry, then, time is long, if you continue to engage in such work, then you must be alert.
Now, check what you do: Is it a challenging job? Is it a creative job? Can it improve your ability? If you can't, then you will do those who are worth doing.
2. Leisure to complete it. After determining that a work is worth doing, it should be fine to complete it. There is no doubt that it will enhance your ability, of course, there is your brand.
3. Let your achievements know. Never do that stupid person - they have made a lot of contributions like old ox, but never know, so I want to let others know what you are doing, what you can do, the most important thing is, you can do it well .
Every successful person is a person who is good at operating his own brand. Only with your own brand, he may get a recognition of others will be a place in the company and there will be a higher price.
Method of shaping your own brand
The following method is said to effectively improve your brand "content":
1. Be an expert. In our era, all talents are all in the world, so experts have appeared. Experts actually only means that you know more about someone else than others. Since you can't make a full talent, then try to understand some details, the better. In this way, when someone has questions, the first thing I think will be you. 2. Become an active molecule in the industry. Thus, there is no good results in addition to people who are residuous, and there will be no good results. Active molecules in the industry can not only help you improve professional skills, but also help to build good interpersonal communication. The "Dissope" era has been returned, and everyone lives in another group. In these groups, those active people will have a larger brand appeal.
3. Improve your expression skills. "Baohu" is no longer seen as a kind of no learning today. People who are not good at self-expression will not allow others to understand themselves, and this is the taboo of business brands. In this busy era, no one will explore your thinking, everything depends on you.
4. Pay attention to your appearance. Good appearance helps to improve self-confidence, but also respect for others, no one will like a well-crowned person. Please note that you must comite claim to your appearance and your own work, of course, as well as your career.
As for the following practices, those who disdain to their own brands may wish to try:
1. Negative attitude - no matter what to do, always a "I don't want to do" or "I can't do".
2. Dynamic indifferent to your industry - do not participate in industry organizations, not interacting with industry, not reading professional journals or newspapers.
3. The clothes and their own careers are inconsistent - "The career installation is too ugly, why do you want to wear?" "I like the clothes." This is no different from self-destruction.
4. Dressing is lower than your own position - think about how the general man can wear in the company in jeans and sneakers?
5. It is always a good temper or opposite it - this guy is a monster! It is best to stay away from him. China Youth Daily
