Some people have concluded: In 2004, the MP3 player became popular digital products that were second only to mobile phones. Indeed, in 2004, the MP3 trend is as a perfect storm, and people involve people.
2.0% price cut, triggering a hurricane
The prelude of this storm is down-regulated by a flash MP3 price. In August 2004, Ranke announced the company's C61012
8M LCD MP3 is reduced from the original price of 999 yuan to 499 yuan, 128M flash memory MP3 is reduced from the original price of 599 yuan to 399 yuan, the maximum drop exceeds 50%, causing a life in the industry, and pushed the MP3 price reduction Domino, afterwards Hua, Samsung, patriot have lowered the price.
"Today, in the street, some people have seen someone in the campus. Some people use MP3 to listen to songs or learn English, and this is the territory of CD or reused machine a year ago, according to an industry, due to this large scale price reduction, market The price of the mainstream product has fallen from about 1,000 yuan a year to about 500 yuan.
Competition, drilling into each pore
According to the Sidi survey report, only 1 million MP3 sales in the third quarter, expected to exceed 4 million units throughout the year, and the market size exceeded 3 billion yuan. Seductive market prospects not only let the manufacturer rushed to the price reduction, but also in the development of new features to please consumers, it is even horses.
From the sound of the sound of Tianzhu to the invincible background sound, from the recording, FM radio, the "three-in-one" to set a variety of card reader functions, from supporting Chinese, English, and even Korean and other languages to full-text lyrics, From the iron triangle shape to the spacecraft design, from the fashion line-controlled earphone to the hair-burning level import earphone, from the blue screen to color screen, from the size of the USB interface to the battery's renewal time, 2004 MP3 market competition can be described "drilling every one Root pores.
Multi-function hard disk MP3 localization
In October, Ranko issued the first self-developed hard drive MP3 --- iMuzc700 in China. It is reported that the product successfully integrated triple recording (FM recording, Linein line recording, MIC recording), FM radio, USB2.0 shift
Many functions such as moving hard drives are hailed as "the most powerful hard drive MP3" in the world. It is worth mentioning that it is different from foreign similar products, and it has also used the Chinese and English menu display function for the first time.
"The Imuzc700 came out to make people have the urge to buy hard disk MP3". There are analysts believe that many foreign hard drives MP3 have been delayed in China, and the functional single and English interface are two key reasons. Multi-function hard drive MP3 with Chinese menus will be staged a perfect storm for 2004 domestic MP3 markets.
Sky price MP3: 300,000 yuan HK $?
In July this year, Sign, which was first entered in the Asian regional market, held in the "Signuniqueforlife Session" held in Hong Kong, two worth of the value of limited edition SIGNMP3 machine auction, actually auctioned with HK $ 300,000 and 190,000.
In December, SIGN entered the Mainland and showed the two latest MP3 models to China's fashion - Si-288 and Si-300. Among them, Si-300 won the International Authoritative Design Competition "IfproductDesign2005" award with excellent product design. The Si-288 size is like a matchbox size, the weight is 29 grams, and it is more challenged the weight limit of MP3.
It is reported that SIGN has entered the China and Asian digital market with high-profile posture high-profile, behind the trader is the first Siji Technology Co., Ltd. and Long-term Telecom. Long-term telecom believes that SIGN products are highly reflected in materials, quality excellence and price, specially focused on product unique design and multi-variable style, constantly develop new ideas, and very matched with modern young fashion people's pursuit of digital products.
The battle of the peak
Compared to the popularity of medium and low-end MP3 markets and hot trend, my country's high-end MP3 field such as hard disk and micro-hard discs have obviously not fully excavated - the market has always, this market has only Apple's unique, Apple iPod and The iPodmini launched in this year, with its unique cool fashion appearance, small mini body, captive some hearts with high consumer capabilities. However, its high level is not a price, relatively single categories and functions, but most potential consumers are still persistent. Because of this, in the Chinese market, Apple iPod has not succeeded with the market and other markets. In December, in the field of MP3, the first Singapore innovation company in the MP3 was settled in the Chinese market and launched a killer-level product --- zenmicro. And before this, the Chairman and CEO of the Board of Directors and CEO of the Chief Executive Officer of the Board of Director and CEO of the Singapore were announced at the conference of Singapore. At the Zenmicro conference in Beijing, the Shen Wang Fu came from Singapore to visit the battle. The innovative goal is clear, and the Apple iPodmini is currently the wind.
Obviously, this time, not only Apple iPodmini will encounter the strongest opponent, but a large number of markets will have to end into the end, and Chinese consumers will have more and more choices, and the high-end MP3 market is still possible to find one. A new opportunity to redraw sign.
