The more played, the bigger Microsoft China blows a comprehensive impact angle.
Chen Yongzheng joined Microsoft, and there was no suspense to consolidate Jiangshan. At this point, the absentee has been excluded, and his own soldiers are in place. The deliberate low-key in the media cannot cover the fast horse whip of its Chinese strategy. For Chen Yongzheng, jump from Motorola to Microsoft, this error choice must look for a dramatic turn. The actual performance of the market is not ideal, but Microsoft's Chinese strategy "Chen Style" has begun to gradually appear. This time, the arrival of Gates is undoubtedly, it is equivalent to blowing a sound angle for Chen Yongzheng. Yes, Gats came to China very simple: in addition to the market, or the market. Everything is market-centered, and the individual star effect sets off Microsoft China year-old government public relations and market promotion climax. Gates is just a link between Microsoft's Global Government PR, the purpose is to sniper Linux and other competitive power, maintain absolute monopoly. In addition, there is no other purpose. Other than this, don't have meaning.
Microsoft's global competitive pressure has been upgraded to alert position, and the most obvious is that the income growth has encountered bottlenecks, and the profits began to decline. China, this world's second largest PC market, the second largest Internet market, Microsoft has already detailed in 10 years. Now there is a need to play a role in Microsoft's global crisis. Microsoft's big hand pen digs Chen Yongzheng, intention is true.
Let us look at Microsoft's "arms" situation.
First, successful "Well" has a regulation of government software procurement. The "Government Procurement Act" implemented in the early implementation of Microsoft is similar to that. Some entrepreneurs, experts, scholars, and government officials that are integrally promoted by experts, experts, scholars and government officials have been shoveed at the time of last "Ying". So far, there have been more than 4-5 times, even the most determined and optimistic experts who support domestic software began to shook their heads. This is the most proud result of Microsoft's recent government public relations. The main means is the most common way - FUD (worry, shaking and doubting), which is to use the multi-party conflict between interests and coordination issues, in the media, in government departments, etc. Rendering domestic software can be eligible for work. It seems very reasonable and effective effect. Although China has broadly "support Linux" internationally, it does not actually have any substantive policies.
Second, Microsoft enters the home appliance industry dream because of the "Venus plan" encountered a sniper and endless. Obviously, Chen Yongzheng is preparing to let Gates' "pet plan" to fight. On the eve of Gates, I staged a wonderful prelude, that is, Microsoft and Changhong's "cooperative show". As a state-owned enterprise, as the entry point of the image public relations, this is Chen Yongzheng's consistent hand, this time is just a simplicity of repeating a game. For Changhong, an old style color TV that gradually fell into the development of difficulties, expecting Microsoft's IT companies to increase photomics, especially in the domestic capital market, this is a great speculation theme. Some funds in China have smell the wind half a year ago. In fact, cooperation between Microsoft and Hardware Co., Ltd. has never been successful in the history of several decades. Therefore, this cooperation, substantive content is impossible to expect, but the two sides jointly speculative stocks are absolutely effective. The insider is unknown, just suffering a lot of people in China.
Third, the mode of Microsoft's "Pirated Pirates" has been mature. In the context of WTO, the US government's intellectual property is more frequently compressed, and the ideal internally relevant laws and regulations, and preparations for Microsoft's comprehensive "combating piracy". According to Microsoft internal persons, 80% of Microsoft in China have been implemented through "thieves" sales model. Recently, Microsoft's action in Hangzhou Internet cafes is Microsoft's "thieves", and the third strategic goal after "PC manufacturer is pre-installed" and domestic large and medium-sized enterprises. Since Microsoft's purpose is not really thicker version (really fights, not only time consuming, but may not be able to win, win the lawsuit, the fine is not to Microsoft, so Microsoft will not do this. There is no such thing. " "Thief Edition" is just using monopoly, so that users have no choice of promotion of sales, and even many times become "extortion." The general procedure is as follows: Microsoft launches the internal information of local companies to collect local enterprises (many of them belong to enterprise confidential information, including computer number, computer configuration, etc.), then issue a lawyer letter to warn. Since most companies lack the basics of intellectual property rights, on how to deal with such a situation lack basic legal common sense, and Microsoft uses the psychology of "homeship", therefore, in the face of Microsoft (agent) issued by Microsoft (agents) (often More than the market price is also high, it is impossible to bargain. Only unreasonable huge bills are delivered, "private". And this is just the first time Microsoft sales. For some legal awareness, it is not easy to be "scared", Microsoft will "indirect" to launch local relevant government departments, open the road with government staff, and Microsoft related personnel will break into the enterprise inside, regardless of enterprise business secrets , Check, even brutal to move the company's computer. These basic sales methods become "sales magic weapons" that Microsoft has been uncomfortable for many years, almost fixed most of them. In fact, the authentication is the way that is inevitable, and we certainly support the rational combat of piracy, but this completely selling "false piracy" for the company's own sales, itself has many illegal ingredients: such as illegal evidence; Infringement; personal use of unauthorized software and businesses used in the company are very different; without legal procedures and procedures, check the computer, infringement of enterprises, violations of enterprises, more bad behaviors than using pirated software; Microsoft's piracy The role and intervention problem of government departments during the sales process is very serious. Of course, these corporate interests-driven "false" behaviors involve many legal grayes and institutional grayes, "robbers to grasp thieves" more seriously than using pirated itself, has attracted attention from all walks of life.
Finally, it is also the most critical ring, that is, Microsoft buried an important volk to comprehensively enter the field of communication in China, through Internet software and services, control user privacy and telecommunications lifeblock, is the core of the future Microsoft new business model. Previously, the industry has repeatedly rumored Microsoft and China Telecom's cooperation. This time, it is said to have a deep cooperation with China Mobile to launch a big single. It is illustrated that Microsoft starts the landscape dew in smartphone and mobile communication. One of Microsoft's killer 锏 is the MSN Instant Communication Platform. Although Microsoft IM is currently free, although Microsoft is not a leader of US broadband services; even though Microsoft has been hit by Yahoo and Google, although someone commenting Microsoft's MSN will be more focused on searching business rather than personal IM services , But we can also evolve from Microsoft's overall strategy and historical evolution, and see its IM strategy's spider silk. Use personal IM to drive the ISP service user group growth. You must know the first magic of the Internet economy. Use the company IM to promote sales of Window Server 2003. Microsoft bundles MSN Messenger on OS and increases currently 11% of market share. Through the platform of IM, alliances with telecommunications, control the entire VoIP, Telecom business, and sell expensive servers. If this is successful, then if the consequences of the telecommunications and Microsoft's alliance will be disastrous. Let us recline again with Microsoft to develop a network operating system 3COM's experience. He said in the end of the nightmare cooperation: "Cooperation with Microsoft, as if it is black widow with mama Like the mating, it is very fortunate to live. "We hope that after many years, the Changhong, who has worked with Microsoft, China Mobile can also reckonize this. Unlike the past Microsoft, Chen Yongzheng's Microsoft quietly quietly quietly, departmental strategy, gotting the field, and the timing has come. Today, "Get up - Challenge Microsoft Hegemony" has been in the past five years, Microsoft's power in China has not yet reduced, but more powerful. The outcome of the cooperation in the year has long been lost, this time, the protagonist of Microsoft's cooperation is even more incomparable. How is the personal cooperation between multinational monopoly companies and China monopoly enterprises, and it will be very meaningful, we may want to wait and see. The content behind Microsoft, we will disclose it in the book "Get up - Challenge Microsoft Hegemony 2.0". This book will disclose various actions in Microsoft past five years. Currently, the manuscript is still in progress in the tight drum.
