Marketing is created or satisfied?
Marketing is often defined as needed to meet people's needs and desires. However, critics believe that the role of marketing is more than this, and it has created the needs and desires that have never existed before. According to this viewer, the marketer should encourage consumers to spend more money in the goods and services they actually need.
Theories: "Marketing has the need for consumers and desires" VS "marketing is only reflecting the needs of consumers and desires."
Before analyzing marketing, it is necessary to meet the needs, we can first take a look at the concept of need, desire, and demand:
l Need: Describe the basic human requirements. Such as food, air, water, clothing, residence, entertainment, education and entertainment, etc. ...
l Desire: refers to the requirements for specific satisfaction. If the Americans feel hungry, they will want to get hamburger, barbecue and cola, but Chinese people want to eat rice and vegetables ...
l Requirements: Refers to the desire to be able to purchase a specific product. Many people want to Mercedes, but only a few have the ability to buy ...
Through the analysis of the above three concepts, we can understand that it is natural, it is before, in addition to marketing activities, marketers must affect and stimulate people's desires through their own efforts to meet people's needs. The easiest way, people think that the coefficient of the co-operates can reflect his social status, then the marketer may recommend customers to take the head and other classes.
Here we have to analyze the concepts of additional two easily confusing the above arguments, that is, in response to marketing and creating marketing.
l Response Marketing: Looking for existing needs and meets it;
l Creating Marketing: Discovering and solving customers have not requested requests, but they will be enthusiastic to respond, that is, the company is more far better than customers.
Many companies now have the first one we say, that is, based on the apparent needs of consumers in the market to develop products or services for marketing activities; of course, there are second types, such as Sony, is a typical marketing drive Enterprise (relative to the market), SONY's founder Shengtian Zhaojv often said that "he is not serving the market, he creates the market." Of course, we have to see the market here is actually in front of the customer "guiding customers" Marketing activities.
In summary, we believe that marketing is satisfied.
