Microsoft: Unique Cultural Personality
In 1975, Paul Allen and Bill Gats partnership created a Microsoft. The product is Microsoft Basic, and the employee is 3 people, and the income of $ 16,000. Push Basic in Japan in 1977. In 1982, the European Division was established in the UK. In 1986, Microsoft was listed in Nasdaq.
After the listing in 1986, the operating profit margin continued to be more than 30%. By 1995, the annual income has reached $ 59 billion, with approximately more than 200 products, about 17,800 employees. Microsoft controls the most important part of the PC software market - 80% -85% of the operating system. These software run on the operating system, allowing users to perform specific tasks on your computer. It is not affected by the industry and users related to computer or information technology from Microsoft and their products.
Microsoft has been selling a variety of application software products from the earliest selling operating system, and then selling a variety of application software products from the retail store to abroad to abroad. However, Microsoft has always maintained the basic part of the company's early structure, anti-bureaucratic micro group culture, etc., thus closer to customers, and understand the needs of the market.
In the face of market and technology challenges, Microsoft always pursues the most basic strategy and enters the future. It has excellent presidents and senior management teams, as well as talented employees, highly effective and consistent competitive strategies and organizational goals, organizational institutions flexible, high product development capabilities, high efficiency. The Microsoft has a spirit of dare to deny oneself and constantly learning to improve. Of course, there are many weaknesses in their advantages and results. But Microsoft is constantly developing forward in overcoming weakness and advantageous process.
Microsoft has a surprising growth rate, causing widespread concern from the world. Through brilliant performance, it is not difficult to find that its success is not only for technological innovation and excellent management, but more importantly, it created unique cultural individuality of knowledge-based enterprises.
First, Bill Gates created Microsoft Culture Personality
Bill Gates unique personality and superb skills have created Microsoft's cultural taste. The founder of this savvy, energetic and fantasy, is trying to use and appreciate managers who know how to be technically good at operations. He has always emphasized the product-oriented management company, transcending business functions, boldly implementing organizational innovation, and trying to tall the company's internal and candidates to talents with their own innovative and cooperative spirit. Bill Gates is described by its employees as a fantasy home, a person who constantly accumulate strength and crazy pursuit of success. His personal line has deeply influence the company. His strong technical knowledge store and highly keen strategic vision and a large number of savvy software developed and operated in him, making themselves and their companies stand in the forefront of this rapidly developing industry. Gates is good at insighting opportunities, seizing these opportunities, and can make their own spiritual style to implement in the company, so that the entire company's business management and product development and other activities have Gates Color.
Second, manage team culture of creative talent and technology
An important feature of knowledge-based enterprises is to have a large number of creative talents. Microsoft Culture can unite those PC programmers who don't like to organize bureaucracy, and follow the strategic guidelines of "Building Functions Cross Experts"; authorizing the professional departments yourself to define their work, recruit and train New employees, make the type of work, make people maintain independent ideological; members of the Panel can learn in work, learn from experienced people, there is not much bureaucratic rules and intervention, no extensive official training project Without "professionalism" management, there is no "political wrist" and engage in bureaucratic atmosphere. Managers are very exciting and approximately approachable, so that most employees think that Microsoft is the best workplace in the industry. This kind of team culture provides employees with interesting and changing work and a large number of learning and decision-making opportunities.
Third, consistently aware of the innovation spirit
The core work of the Age of Knowledge Economy is innovation, and the spirit of innovation should be the essence of knowledge-based corporate culture. Microsoft has always been a pioneer-created or enters a potential market, and then constantly improving a good product that is a market standard. Microsoft's continuous progressive product innovation, and has a major breakthrough from time to time. It has formed a constant metabolic mechanism in the company, so that competitors have a little opportunity to pose a threat to Microsoft. It continuously improves new products, regularly eliminating the mechanism of old products, and always makes the company's products or constantly become industry standards. Innovation is the core spirit of Microsoft's operating process. Fourth, create a learning organization
The world has entered the era of learning organization, and the company that truly creates a learning-shaped organization is the most dynamic business. Microsoft has developed its own strategy for this, strive for progress by self-criticism, information feedback and communication, and enters the future. Microsoft has a great effort to perform more effective management and avoid excessive bureaucrats to seek a new balance between more efficient management and avoid over-bureaucratic; Based on the basis of learning from past and current research projects and products, self-criticism, self-criticism; Learning, achieving resource sharing; through establishing a sharing system affecting the development strategy of company culture, promoting the company's organization changes and maintains full vitality. Establish a learning organization, enabling the company's overall combination, and efficiently enters the future.
