Author: Cai Yuyang Li Jijun
Preface
In 2003, the year-end big relief was finally ringing. In the past 365 days, the management software market represented by ERP has passed a boiling year. On the occasion of the resignation, reviewing this time and everything you have experienced is very meaningful for the relevant people or curious people, and the new "Monkey" has mastered its "monkey", it is also important Opening. ?
The industry market in 2003 is not as good as its corresponding zods - "sheep" is so embarrassed, peaceful. On the contrary, all kinds of chaos are disturbed, and everyone is sitting. The author attempted to make a matrix elaboration and simple analysis from different latches in a short space, presented to everyone a shameless and exquisite pizza. The discussion will be launched around the competitive situation around the supplier and further expand from the domestic suppliers from two perspectives from domestic suppliers. Special one, this point comment is focused on market highlights, and it does not want to have all vendors without any leakage. ?
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International manufacturer?
First time? Recruitment? SAP wins China card?
Since 2000, due to the domestic manufacturer's large-scale, from the previous guerrilla warfare, 2003 is a foreign manufacturer, the foreign manufacturer, playing a beautiful defensive counterattack. This is represented by SAP. SAP officially released the All-In-One program, with "880,000 yuan for sale, 99 days to implement" high-level slogans to prevent domestic manufacturers from attacking their traditional high-end customers market. The vice president of the original Kimdee, which is responsible for this business, is now the SAP's senior executive Vice President Huang Xiaofu, very old road to take this business through domestic excellent partner development industrial application programs to root root in China. SAPs in different backgrounds have a familiar place in China's local partners, developing all in one application in the corresponding industrial application market, and obtains the guarantee of SAP's "monopoly operation". So, in just a few months, the north of the Yangtze River knows three English words "all-in-one". Although disputes such as follow-up and standardization of standardization have been in the ear, the market is already cheering. ??
If All in One makes SAP break the "mad" attack in domestic manufacturers, use the local strength of the domestic old qualification partners, so that you can continue to cultivate the high-end market, and let's take a trick. "After the good chess, it is more step-by-step," the "Ban Hua", the singe is broken, and the domestic manufacturer's life is the way! The name of this trick is "SBO"! SBO "carries all the three concurrent users of the zone with the price of 80,000 yuan to give all the domestic manufacturers who make SAP upset to the investment and finance an acre three I will go through the field, and they turn them back in the Chinese market. With "all-in-one" and "SBO", SBO has a strong skill in the river. And the Oracle, which followed, but although the SME suit has repeatedly heard, "only smelling the pavilion, no people come down." Should admit that SAP has played a beautiful combination of boxing, standing in small and medium The new feet after the rapid development of the company's application. ?
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The second time? Step by step is the Oracle big festival acquisition?
The acquisition This place was originally unfamiliar in the management software, but it was already a hot topic after 2002. Almost every quarter, there is a big hand in the industry to change the map. Originally, the acquisition of 2003 should be the good play and "Collective Award" of commercial intelligence. This year, almost all the international business intelligence manufacturers in the world are committed to the survival and development of the pressure completed the acquisition and acquisition. . Many observers have thought that they were exciting before business intelligence applications. Never thought that Oracle robbed all the glory with the acquisition of People Soft. ?
People Soft originally acquired J.D.edwards has made excited and tremors that are not familiar with the ERP industry to acquire. Everyone hopes that this is a combination of new handsome to form a perfect combination. With the advantages of people Soft in human resources and other fields, combined with the financial strength of JDEDwards for more than ten years of manufacturing experience can challenge new authority in the ERP field. Even good things have discussed the new combination to replace Oracle to pick the ERP hegemonic SAP. Oracle's Ellison really has some experience, and how does it soft declare that this is not against any particular third party, he is hard to bite. They are rushing from Oracle. Its face is like Bush allegations that Iraq has a large-scale killing weapon. Originally, I can do it like an exactly, I am, as always, put play the personality of the big shark, and I bite. Oracle has considered a huge financial strength to think that there is a good stomach enough to digest the people Soft, and have not been so difficult! First, I question the legality of this acquisition, and then put forward the acquisition of the other board of directors. It is not allowed to launch the acquisition of the acquisition to the secondary market. People Soft is accompanied by such a suffocation environment. "Poison Pill Plan", the board statement, the application law protection ... After a few tricks, Oracle surprised the allegations and investigation of illegal acquisitions in the EU and the United States! According to the complexity of the Western legal system, this big drama is estimated to be staged for a few years unless any party is tired of running. Regardless of the ending, we appreciate the unprecedented acquisition battle in the ERP industry. The kind people want people to win the last victory, giving the world a little fresh and hanging beam; the radical people hope that the Oracle finally hammer sound, let the world little murmur and accident. Who is the deer die? ?
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The third time? The veteran newbie? Zhou Hero bravely China sea?
In fact, even if SAP is a rivers and lake, it is also a few years later. However, according to classic definitions, SAP has already had decisive influence due to the share of more than 30% of the global market. The wind is born, countless new vendors still leaned over, and it is good in a variety of ways.
??? QAD, the most famous "husband and wife shop" in this industry (the founder of the husband and wife) have experienced so many years of wind and rain, still live good, and because of the precise four industries position, let SAP feel It is a difficult bone. This year, I have harvested a lot of Jiangshan, especially the construction trees that have been repeatedly in the automotive industry, let everyone exclaim. The previous stage held an information conference with the SAIC, and the time to pass appear to be the hosted word to be fuzzy. Let everyone suspicion are the leading leading? That is, countless vendors dream of, but never pay for the disappearance! ?
Exact, originally only a large number of small manufacturers, with the acquisition of Macola after acquiring Macola in 2001 and the manufacturing market. In 2003, Exact has also conducted marketing in China, and the national tour exhibition did not even round the three-level cities such as Wuxi, and the AMT donated software. Instructions in the list, such as the first-class famous schools such as the Northern China have always been ignorant for the enthusiasm of small and medium-sized manufacturers. Exact has been greatly made a free publicity, is the best foreign business management software supplier in China in the eyes of Northern Bada. ?
Mapics, a veteran veteran for the original IBM. In the past few years, the reasons for the AS400 platform have been in a trip to new customers. They have never thought of this year to easily get Symix's sentiment and become the world's largest medium-sized management software vendor. Symix's struggle history is not difficult, first in order to transform to the Internet and e-commerce application, acquire Front Step. Then, the indexed name is also changed to Front Step, which seems to show the determination to the e-commerce. The acquisition party enabled the name of the acquired party, this initiative is very creative? In order for the PROGRESS database (an early database technology product being eliminated), we must vigorously develop new products based on SQL Server and Oracle platform. The development of new product stages is very large for a company's capital turnover, especially the new generation, and hope to reverse the fate. It is said that SYMIX is because the final area of 30 million US dollars is untrustworthy, and the "selling" is not returned. After the merger China Mapics, it faces many mills, although the benefits of the fishing are also added, but also add a lot of temporary troubles. In 2003, it seems to be flat and faint. Who knows how little acid and dark flow? However, whether SYMIX died under Progress gave more Qad with database technology? ADONIX (Chinese name "Huabo"), currently knowing this name of this name is definitely 10% below the total number. This is an ERP from France. It is also a name that is famous in the TOP100 "World Heroes" developed by AMR. In 2003, under the premise of nothing, it recorded 10 million income. For a newcomer in China's largest business, it is no longer "scraping", it is absolutely "big fell". Especially in China, China European is fully replaced with the battle of four classes, so that they have a lot of colleagues in China. Adonix is a group of enthusiastic young people, they try to break everyone about the "current ERP market competition, rare newer opportunities", firmly positioned in small and medium-sized applications, swearing and dying of domestic manufacturers. This is a new idea, maybe they will succeed. At least, injecting a vitality and fresh in dullness of the international ERP vendor for many years. ?
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The fourth time? Dead killer? Microsoft blood hidden 鞘?
In all suspicions about the endors of the ERP market, the highest scales are SAP. However, the most black horse characteristics, and you can grow a weak newcomer in a broader Oracle. ?
Oracle has a sprinkling of the ERP market with a near monopoly status of the database market and become a new crown. Ellison did fulfill its first vow in five years, but unfortunately only last half a year. The gap between the future is gradually consolidated, so that there is no hope for the hope of winning again. In the competition in the Chinese market, it is more inferior to SAP. In the previous stage, the high-rise and structural adjustment of Oracle China has a lot of Oracle people who have shock. Similar to Oracle is Microsoft, the same non-management application's large customer base, the same huge cash flow guaranteed, as paranoid as a family and corporate culture. Microsoft has declared both enterprise management software markets before 2 years, which caused a small vibration. Due to the fear and demonstration of this, many ERP vendors are far from the cooperation with the SQL Server database, and turned into olive branches to IBM's DB2, just like the Oracle enters the ERP market. Like his database. Bill. Gates is not afraid. He gently wore NAVISION income, and he acquired other management software vendors. Microsoft's acquisition principle is "do not buy expensive". Perhaps Microsoft's ability to cut in their own market and the positioning of SME seats is very confident, so there is no need for big software to help out. Bill Gates gave everyone a wonderful scene: the future Microsoft application product will all be portal in Outlook. Imagine, how much is the mail software in your habit of habit? How much is the door to all applications? ! The worry of manufacturers is if Microsoft is like this year's entered the browser market using SME management software to bundle the marketing means on the operating system, is it the next net view? ! Perhaps, the manufacturers who are not worried and worry are already preparing for materials that are used in anti-unfair competition law. Fortunately, this time Microsoft did not do this, I don't know if it is configured by the judicial entanglement. • The integrated Microsoft CRM has earned hundreds of millions of dollars in the North American market, and the number of manufacturers in the "World Heroes" in AMR is more than $ 500 million, what this means! Although Microsoft is currently concerned with the customer bases in miniature and small markets, and there is no timetable for entering the Asian market. However, this hanging on all manufacturers, like the atomic bomb, so that all manufacturers are difficult to sleep, maybe this is the interpretation of "nuclear deterrence" in the field of ERP. I don't know when Microsoft is in China's sword? Perhaps Bill. Gates also does not want Microsoft to walk on Oracle in the management software market? At present, the state of Oracle is very powerful, but there is still a lot of gaps with the vows of Elisen 's troops.
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