Production of shampoo bottle plastic truncaed Sacistate. Kloveou tried to get information required to continuously improve the product from its customer (shampoo manufacturer), but not succeeded. What steps can Sacquest to get what they need? It should reveal which customer problems should I reveal?
Steps to get the information required:
1. Determine the problem to ask and the purpose to achieve
a) The goal is to understand how the company should improve the company's troche products;
b) The following problem can be reflected:
i. What are the main reasons for customers choose a troche supplier?
Ii. What is the best in the past developed? What is the reason?
Iii. Do you need to improve the appearance of a cent? If so, how should I modify?
IV. Is there a function of improving the rotation cap? If so, what function should you provide or deleted?
V. How much sales will this improve?
Vi. How much increase in this improvement will this improve?
2. Develop a survey plan
a) Source of information
This information must be the first hand of information;
b) research method
Access methods and survey methods can be used;
c) research tools
Questionnaire;
d) Sampling Plan
i. For shampoo manufacturers, all samples can be taken as an investigation object;
II. If you need to investigate the user's opinion, you can take less than 1% of the sample for the purchase crowd (generally the main woman);
e) contact method
i. You can use electronic access to automatically collect information;
Ii. For customers, you can use the interviews to talk;
3. collect message
4. Information analysis
The collected information is made into a table and develops one-dimensional and two-dimensional frequency distribution.
5. Statement
Publish the survey results and the reported issues.
