(1) Supply System Keywords: Upstream Chain From the supply chain to see IBM Personal Computer Division is not upstream supplier, most of the accessories of a notebook include memory, hard disk, chipset, processor, touchpad, etc. It is based on its own design requirements through global purchases. On this level of supply chain IBM Personal Computer Division and Lenovo are downstream purchases, subject to upstream suppliers.
However, if the downstream purchaser is powerful enough to manipulate the market, you can get more advantageous procurement prices in the upstream raw material supply vendance. Now the new Lenovo can combine the original IBM procurement system, unify your upstream chain, all The raw materials are concentrated, but they can not only achieve advantageous prices, but also improve work efficiency to reduce resource waste, and these two benefits new Lenovo reduction costs to achieve exceeding the average margin of the market, how to adjust the merger Two supply systems.
(2) Standard Alliance Keywords: Feet Two boats In some technical standards, the IBM is divided into different standards alliances, such as Lenovo supported by the EVD and IBM supported by Lenovo, and the two hostile alliance members are merged into After one, how do new Lenovo is similar to how it is unpleasant, is it full of supporting one or a feet? If you support one means to give up another chance, if you support two, you may be rejected by both parties.
(3) Keywords: The Same Industry Club Industrial Alliance is a kind of peer club, some of the operators of the same industry are members of the club, and everyone has developed a common development strategy. It uses collective power to suppress competitors and maximize the interests of the club members. .
At present, China's PC manufacturers have not formed a renewal or large-scale real-scale industrial alliance, which is mainly impact on the fact that the domestic market has not fully standardized and market share, which also causes China. PC manufacturers are often in a disadvantage in the counterfeit cases of foreign countries. Although many manufacturers have the willingness to form and join, it is difficult to establish a Chinese PC industry alliance that truly independent of the government. It is uncomfortable to rule out the legal rights protection. In addition to the factors, it is mainly due to the leaders who do not actually serve.
Although Lenovo has come out of the country, the huge Chinese market is unintentionally his most important basis. If Lenovo can quickly stand quickly within the exciting period, we can build China and even the Industrial Alliance in China and even Asia. Then use the leader's identity to control the industrial alliance to make a good action, of course, this alliance also has to take into account the interests of others.
(4) Secondary management Key words: Secondary legal person Lenovo acquisition IBM personal computer business department After the original IBM Personal Computer Division All secondary legal units include wholly-owned enterprises such as European PC factory and joint ventures such as Great Wall joint venture PC2 All are all in New Lenovo, and the new Lenovo should have a tricky problem to them. Is it by the corresponding department to cure or establish a special direct-legal asset management department for management, or establish a soil-owned asset management company? According to the current Lenovo's domestic practice is a special direct-legal asset management department to manage secondary enterprises, such as the Digital Digital Digital Digital Digital to Lenovo Group is this management method.
Lenovo adopts the first two management methods may be affected by the debt of the second-level legal personnel, if the latter is inconvenient to flexibly adjust their actions to cooperate with the company's global strategy. Nowadays, it is generally the latter, but I don't know which one will choose to choose.
(5) OEM and DEM Keywords: Operation, OEM from economics OEM and DEM are two different production forms. The former refers to its design and then commission processing; the latter refers to the sales of other manufacturers' products, but if the passenger has the ability to buy the original design of the manufacturer, the DEM can be converted to OEM.
Throughout the IBM and Lenovo notebook products, you can find that IBM has no alternative products, but Lenovo is different, maybe for the cost and fast launch model, Lenovo has adopted some OEM products in a certain period of time, such as the Olympics The design drawings of the model 150 series are macro-based, and the manufacturing and processing is Weishi. Now, when IBM adheres to quality and personality, it can be contradictively selected by policy and Lenovo to desessively and quickly ship, the new banks can make a choice of choice for selective album for low-cost and rapid shipping. (6) Key words: after-sales service, future service form, after the acquisition of IBM Personal Computer Division, in the delivery service, there is three issues:
First, IBM's 800 customer service will be a promise of this issue very simple for the original IBM customer service of Lenovo customers, but IBM global phone customer service is well known in Lenovo products (herein refers to the original IBM personal computer business) Products), and this also requires Lenovo to conduct special training for them, whether IBM will make a call for the client of Lenovo products, even if the Lenovo is willing to pick up this piece, the customer is probably not agree.
Second, website service, IBM's website has a page of personal computers that have been acquired and let Lenovo are responsible for updating, whether IBM's forum allows questions about personal computers and technologists from Lenovo or IBM.
Third, about the service station, this is the most important thing to do, from the perspective of professional focus, after-sales service package to professional after-sales service company is a development trend, so manufacturers can more focused on product development and market Promoting the same work as cost control.
Therefore, it can be seen that the blue express train will be the main force of Lenovo after-sales service. The original service network is eliminated. In order to make up for the lack of major defects with low coverage of blue express regions, the after-sales service of Lenovo products and Lenovo original The service network is given to the blue express takeover is a best solution. However, if Lenovo can successfully take over IBM's product after-sales and put new banks in all domestic after-sales service outsourcing, whether the Ministry of Railways agrees to invest in the original service network (because IBM will be in Blue Express Transfer to Lenovo, Lenovo has become a blue shareholder, so it is a capital of capital rather than shares. It has become an important problem for the new banks to face the domestic after-sales service.
(7) Platform Choice Keywords: Intel, AMD This year, Lenovo uses the AMD platform to launch a dream series desktop, although the dream plan is finally pressed by Intel's wireless spree, but the career is not difficult to find a question both Intel why mobile processor Counter with the AMD desktop processor? Although this is related to Intel promoting its wireless technology, it is more important to reflect the Intel's no longer occupancy on the desktop processor. Intel In the beginning of the advertisement, Intel suggests that Lenovo notebook is not within the scope of the gift, so the market sales quantity of Lenovo notebook has fallen sharply, and forced market pressure association to stop all market promotion activities on the dream series, high-rise At the time of accepting reporters, the attitude towards the avoidance, the relationship between the dream plan and the wireless spree became a sensitive topic between the two sides between Lenovo and Intel, although Lenovo stopped the circle, but it was no means I am willing to be forced, as long as I have a chance, Lenovo will still make their own choices according to market needs.
When the Lenovo was defeated, it was because there was not enough strength to compete with Intel. It is now powerful. The processor procurement is doubled. This means that Lenovo will be able to implement his own autonomous options and no longer be subject to people. Now, do Intel dare to hit Lenovo, if it is annoyed, the world's third largest PC manufacturer is fully investing in the AMD camp, and when Intel is big. When the strength is strong enough, Lenovo can make products according to the market instead of the upstream supplier's pressure. The problem is whether Lenovo has a strength to do this. When you are on the time, how about the two boats, The boat in the foot is not tasted. (8) Logistics entrustment Key words: Safety, fast Lenovo's current market range is only limited to Asia, because the products do not need to transport, they are generally highway and rail transport, but they can only use sea after they go out of the country. And air transport, the sea is too slow, there is no experience in air transport, so it is necessary to carry out logistics, then choose IBM's logistics channels into a wise move, but can new Lenovo can adapt to it? There is a different channel layout and across the company.
Although international combined freight allows for a one-time full power of logistics companies, it is necessary to ensure that the safety and rapid arrival of goods as much as possible will need to optimize the logistics program, and reasonably match different transportation tools and transportation routes.
There is another point, can the new banking have reached a consensus with the international freight insurance operator, social digestion for transportation risks and losses? It is not the same as the "station-to-station" consignment and insurance system adopted by the domestic goods and international freight.
(9) Store management keyword: unified management, scattered management IBM unified management system in the authorized experience center adopted by the store, all experience centers must obtain licenses issued by IBM officially issued; while Lenovo takes 1 1 The distributed management system of the store, all specialty stores only need to register with Lenovo (in fact, not registering Lenovo, there is no responsibility), Lenovo only conducts certification authorization for the agency and flagship store, this is mainly because Lenovo believes so It can reduce the threshold for the franchise store to increase product sales, and registration is only to facilitate 200 units, but it is not enough to set up a regional market that the service station needs to set up a service station.
From two storefront management methods, you can see the respective market backgrounds, and fewer experience centers can effectively stop selling parallel goods, which can effectively improve sales; for extensive international markets, the latter applies to a single area The market; in fact, 1 1 store and experience center are all situations, these are not important, and it is important that new Lenovo will manage their retail terminals.
(10) Supreme settlement Key words: Mutual sales, other cooperation According to Lenovo's statement, IBM employees sell Lenovo products, Lenovo will pay a certain bonus to them. This shows that IBM's other departments will cooperate with Lenovo to sell each other's products and can obtain sales commissions. The two parties cooperate to compete with the domestic channels of Lenovo and IBM. There is a policy settlement problem. Because this is a cooperation with other departments so it is not within the scope of the acquisition agreement.
But I don't know how the negotiation is how to cooperate and take the settlement method. If the cooperation is successful, IBM will be the largest supporter in Lenovo in the international market. Lenovo will also become the most important partner in China, and then improve the intangible value of Lenovo, close the distance of the two, for further implementation Lenovo is equal to the basis of the peak period of the IBM Personal Computer Division.
Conclusion: I am not against this acquisition, but I agree that I can't solve the problem of reality. The wood has not been opposed. When Lenovo has righted, there is no hestrus, and then the "is" "Yes" and "non" "not" is meaningless. Fully support the only choice for our reality. Whether it is a rational market consumer or a sensual national brand support, we should think about and discuss, but it will never be limited to the passion or loss of the flaws; no matter how this is also a difficulty of Lenovo. The self-challenge and a major progress of China's PC industry toward internationalization, although the future will be full of thorns, but the opportunity and challenges are coexisting, only the constant surpassing self can get a broader development space.
In this case, you will be able to put forward the purchase of forty questions and some targeted analytical solutions that have been urgently needed after the acquisition of the personal point of view. The action is helpful, and finally I sincerely wish the new association: all the way, I wish you success!
