I) Key words: quality and performance and Lenovo and most brands have different prices, IBM's pursuit is the limit of quality and performance, and IBM is best.
I remember there is a joke about buying IBM notebook: "A student walked into the IBM Experience Center, pointed to a notebook: How much this is, the clerk answer: buy IBM people never ask the price; another successful person walks Come in, pointing at the same notebook: This is good, I want, then take the check to the clerk say: You said a price, I will give you a check. " This may be too exaggerated, but it also reflects noble quality and high price IBM products from the side.
Now, Lenovo acquires the IBM Personal Computer Division, the pursuit of the cost-effective Lenovo design concept and the pursuit of noble IBM design concept will have a conflict, and the new Lenovo should make the two design philosophy, which is a medium and low-end products below 15,000. Walking cost-effective route or 15,000 high-end products to walk high-end routes? Don't say that the whole line is developing around, no one can do it, the new banks must focus on a main direction, everything is inevitable.
(2) Design keywords: style, a successful brand must have its own personalized style, make people can easily recognize its blood, such as HP notebook aluminum striped, Dell's simple style , BenQ's widescreen, Sony's rake edge, Toshiba lightweight, LG's long standby, ASUS is ultra-thin, Acer's round label, lifting black people will first think of IBM, ultra-thin is not IBM's special, but it Successfully designed another set of appearance: steady, generous.
Although some people put forward this image for more than ten years, it is too single, and the fashion is not enough, and the old is there, but from the real market, this set of options have not been a huge success. Reflecting Lenovo, we don't seem to find Lenovo's style and personality, if you take the Lenovo trademark on the notebook, can you still recognize his blood, I am afraid that there are many people can't do it.
Now there are two roads on this matter, and the original IBM's PC style is centered, and the original links are gradually incorporated into this style, but this has a huge risk, if the transformation is unsuccessful, will The two brands have caused huge damage, the original IBM's PC style value will drop sharply, and the unclear Lenovo personality will be more vague; the second is to redesign the individuality and style of the new Lenovo, but this will consume huge advertising fees. It is not cost-effective to do this alone, but new Lenovo can use the Olympic gold sponsor's Dongfeng, just give up the value of billions of IBM's PC image to the base value, in this, have reached the new association to make a choice Time.
(3) Cost control Keywords: Marketing cost After acquiring IBM Personal Computer Division, New Lenovo has fallen into a two difficult realm in cost control. It is not as good as Japanese companies in management costs. It is not as good as the acquisition in R & D. It is not as good as Taiwan's professional foundry, in the world's sales cost is not as good as HP and Dell, the above four integration is the total production cost of the company. The total production cost plus profits is the market cost, and individual companies exceed the market cost. It is the excess profit relative to other companies.
Under the large environment of the market cost, in order to ensure that the profit does not change or even reverse improvement, it can only start from the compression production cost. Although all aspects are better than their own, but the key is Lenovo can achieve a reduction in total production costs in all aspects, and only this can laugh at the market.
(4) Production Mode Keywords: Operation and Self Products Before the acquisition, Lenovo did not have a notebook production line, so all notebook products were shipped in the form of Taiwan companies (including OEM and DEM). According to 2000, pay 25 to 3 billion bills every year. After the acquisition, Lenovo has all the production lines under the IBM Personal Computer Division, in which the Great Wall joint venture IIPC can meet the production requirements of Lenovo. At this time, the Lenovo will choose to choose from its own notebook products or the founder? Current founders and self-production are not simple to produce, deeper, inheritance and docking of the original policy of two companies, if the improper handling will affect the contradiction between the new Lenovo itself, in this issue The IBM Personal Computer Division advocates self-production, because self-production can guarantee the quality; old association advocate the foundry, because the product is given more professional solutions in cost control, can effectively reduce cost, now new How to determine your own production method, work, or self-production? Today, the PC industry is increasingly relying on harsh cost control today, this problem is still difficult to make a choice.
(5) Key words: the quality of the accessories begins with the big industrial era, any product is completed by the division of labor in all industrial industry, and it is also made of various accessories assembly for the notebook. These accessories are provided by different manufacturers. Therefore, it is necessary to quality mass insulation before assembly of them (note that the quality detection without performance detection), which relates to a problem of detection standards, and the number of bad points at the screen at any case. The pressure resistance of the outer casing, the degree of anti-aging of the motherboard, the cycle of the battery, the degree of wear resistance of the keyboard, and the like.
For some internal components, we don't dare to add comments, but only from the outside, it can still be seen that the degree of anti-aging of the Lenovo screen and the degree of anti-wear resistance of the keyboard is significantly lower than IBM, which makes it reflecting the accessory detection standards that reflects the connection of Lenovo. In IBM, Lenovo is now internationalized, should improve the test standard to make itself international quality, but the increase in testing standards is at the expense of increasing cost, which will take advantage of Lenovo's high-rise and low-end The policy contradicts the policies of our laminated lines, and the association must find a relative balance to solve this problem.
(6) Finished product detection Key words: Test standards, many people have found that even the quality of notebooks from the same production line will differ, in addition to the factors of accessories, in fact, this is determined by the production speed and finished product testing standards. Like the printer, the high-speed operation of the production line exceeds the normal range will result in the decline in quality, so that the finished product will be checked by the lower test.
Now I want to have a good opportunity to use the scale effect of magnifying, to increase the negative impact of the test standard for production costs. I only don't know if Idea can use the scale effect of this acquisition to reduce the improvement of finished product test standard belt. The cost is improved to provide consumers with higher quality notebooks.
(7) Technical Integration Keywords: Characteristic Technology Sharing IBM Notebook The largest technical features are widely favorite pole technology, because of its red rubber, people are also known as red dots. So far, the poker can be said to be the best mouse controller integrated on the notebook. No touch board is compete with it, and the cost of making the pole is even lower than the touchpad, given this The pole has a standard for IBM full range of notebooks. The advantages of pointing poles have a small consumer and notebook manufacturers, but IBM will not be authorized or transferred, allowing other manufacturers to use this technology in technology exchange. And it is also limited to use in a particular model, such as Toshiba's M2 series province with a notebook. The above is just a widely known case. In fact, the IBM Personal Computer Division also has many technologies. After the acquisition, these technologies are all intended to be all, so Lenovo can use the platform-level technology similar to pointing rods to the whole series. notebook. However, in the case of innovation and insufficient design capacity, Lenovo may be forced to use the low-level platform-level technology to divide the product line, but this will become down.
(8) Core value Keywords: Many people think that a product is concerned that "I have the ownership of it", "I have four major powers for this product,", "," From economics to see their core value is actually a "value of use" that is: the product can meet the value of general human needs.
Excluding the adverse effects caused by price factors, the conventional reality tells us that IBM's use is higher than Lenovo, at least before IBM is implemented, it is absolutely like this, and today when I have acquired IBM Personal Computer Division, the new Lenovo can be Effectively use this time to increase the value of your products to IBM's level or surpass him?
(9) Peripheral Standard Keywords: Dock Wuta Here, the peripherals mainly refer to the external expansion apparatus such as an extension of the notebook.
As everyone knows, the same brand's expansion dock can apply your own multiple series of notebooks, each with a dock specifically designed for your own product design, but due to the difference between interface and internal design, it is not applicable to The other party's notebook, after the acquisition, the peripherals are compatible into a development trend, the problem is to redesign an interface criterion, and if it cost, it will affect the full range of notebooks. The best solution is one product to another. A product transition, but when transitions and how to transition can minimize adverse effects. This is about to see the specific time of product sales and market prospects to make a decision.
(10) Compatibility Keywords: Interchangeability Due to the high design requirements of notebooks, the individual characteristics of each manufacturer are not the same, so the notebook industry has not formed a unified accessory standard, thus causing the speciality of most accessories. That is, it can only be compatible with each other in the middle of the laptop under the same brand. This does not have any problems before, but now I want to acquire the IBM Personal Computer Division, the original Lenovo notebook and the original IBM notebook accessories have become a kind of mutual compatibility. Severe resource waste, because some of this can be used universal accessories to be used as many models, so that new Lenovo's notebook accessories have better interchangeability, which is not only conducive to forming efficient product platforms and optimization models. Modular design, it is also possible to facilitate the after-sales maintenance of the product, although the transition of this process needs to modify and consume a lot of human and material resources, but it is undoubtedly a one-handed one for a larger return of many models. thing. Go, I wish you success!
