A few days ago, I saw such a post in the forum, saying that two Chinese and Japanese students in foreign countries argue in the history of the history. In order to be tonable, the Chinese requires the other party to come back to China, so Japanese students from the clothes, wallets, shoes ... Any item labeled "Made In China" is all income. At first glance, this seems to be a victory in the anti-Japanese anti-Japanese, but it also reflects the limitations of our export products from another aspect. "China Manufacturing" also occupies mainstream, and "China's creation" is still a few.
In 2004, especially since the second half of the year, "China Manufacturing" and "China Creation" have become two words with high exposure. With the more and more commodities manufactured by China, people also noticed that China did not appear in general, IBM, world-renowned multinational companies. In other words, China has not created its own super brand. China's occupation of international market share is largely "wide-species", which has attracted a lot of foreign famous brands with low labor and product costs. The direct consequences of this phenomenon are that the export volume of the product is very large, but the profit is not very large. According to the US "Wealth" magazine, only the five hundred of the world enterprises have been selected, and there is only one of the eleventh companies in China, and most of the monopoly industries such as electricity, oil, banks, etc., as for Chinese famous China. The brand is even more info. Through the development trend of the Japanese economy industry after research, we are not difficult to find that some famous brands in Japan have gradually occupied the international market after the 1970s, and after the past 20 years before this. In the way, Japan's manufacturing industry is like China's current way to enter the international market, occupying low-end markets with its low-cost competitive advantage. After entering the 1970s, Japan has produced its own series of brands, launched a large number of "creation", gradually entered the highest realm of "manufacturing", breaking the "American Manufacturing" Southern Sky.
In more than 20 years of reform, China has achieved strong "manufacturing" in the "creation" weaker situation, because many famous brands have never positive in China (in China manufacturing "in China (especially price) )pressure. In the soil of the country, I rely on the unique advantage to get the status of the rivers and lakes is an important reason for "China Manufacturing" to build, grow and grow. Although multinational companies have always wanted to drop the price of products in China to reduce the strength of "China Manufacturing". However, due to various reasons such as tariff barriers to China's access to the World Trade Organization, multinational corporate brands are better, and they will not form a substantive threat to "China Manufacturing".
Nowadays, China has become a formal member of the World Trade Organization, and tariff barriers must break, and the game rules must be observed. Therefore, internationally famous multinational companies and Chinese companies will inevitably have a positive conflict.
In fact, in recent years, competing for the Chinese market and in the international market and China's competition has become an important part of the international famous company's strategy. The continuous emergence of European and American countries's anti-dumping investigation, Wenzhou shoes that occurred in Spain have shown that the domestic enterprises still "created", but not only "created" Advantages, even have a basic "manufacturing" advantage, it will be lost sooner or later.
Although "China Manufacturing" and "China Creation" although only one word is poor, it represents two stages of China's economic development - the processing plant and low input, high output, high-output, high-output with low labor and product costs. the company. However, "China's creation" is based on "manufacturing", "manufacturing", after years of accumulation, China's total economic quantity and foreign trade have entered the top of the world, China's comprehensive national strength has been greatly improve. Now, the most urgent task facing the Chinese business community is to establish core competitiveness and become "China's manufacturing" into "China 's creation". I believe that after years of hard work, the world will also have China's general and Sony.
